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What Is The Best Platform for Social Media Engagement

“What Is The Best Platform for Social Media Engagement” written and video by Mike Marko.

Are you looking for the best social media platform to get the most social media engagement?

Instagram has been the forerunner for quite a long time, but trends can always change.

That’s why I did some research to see what gets the best social media engagement, and now I want to share that with you.

What Gets The Best Social Media Engagement

In the following video I talk about the top platforms for social media engagement.

VIDEO: Best Social Media Engagement

[jwplayer player=”1″ mediaid=”21147″]

 

Overall Trend

Social media engagement has been changing other the past couple years.  While Instagram is still the leader, other social media platforms are getting more engagement.

Social media engagement is important because it affects how many people see your content.  The more likes, comments, and shares you get… the better the reach of your content.  And the more reach you have with your content, the better the results for your social media marketing effort.

That means its important to stay on top of latest trends for social media engagement.

Instagram

Instagram has had the largest social media engagement vs other social media platforms.  That is still true in 2014 and 2015, and that isn’t expect to change soon.

Even though social media engagement may have dropped by almost 50%, it is still very relevant.

If you have any visual elements to you business (where you can use pictures to help promote your brand) then you should seriously consider using marketing on Instagram.

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Facebook

It is interesting to note that Facebook social media engagement has more than doubled from 2014 to 2015.  I hadn’t expected to see that.

Facebook is now clearly in second place for social media engagement.  That means that it really needs to be taking seriously for any online marketing.  If you have been putting off using Facebook then you really need to reconsider.

Twitter

Twitter has always been part of the three “power” social media platforms I recommend (with Facebook and Instagram).  In my opinion, Twitter can be very good for niche marketing.  I’m not concerned with the slight drop in social media engagement… it is still a platform I recommend.  You can overcome the less engagement by tweeting more frequently and using appropriate hashtags.

Pinterest

Pinterest has not been a platform I have recommended in the past.  It works really well for some niches, but generally its not going to have the same results as my top three picks.

And now that Pinterest social media engagement has dropped by more than half, I’m even less interested in recommending it.

LinkedIn

It is good to maintain a LinkedIn account for you if for any reason other than the pages rank pretty easily in Google.  Linked also helps establish you as a professional.  It’s good to maintain an account, but I personally don’t spend a lot of time with my account.

Google+

I saved Google+ for the end… There are conflicting stories on whether Google+ is growing, or being phased out.  The only big benefit (in my opinion) to Google+ is that your Google+ followers are more likely to find your content in Google searches.  That’s about it… so post links to your content on Google+.

Final Thoughts On Social Media Engagement

Keep on top of the trends for social media engagement.  It’s an important thing to watch for, especially if you have to be careful of where you spend your limited time and resources.  Hit my big three social media platforms and you should be doing fine.

Now if you want help in building up the following for your social media accounts (or really any social media account), feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

get started now - instagram marketing mastery

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Three Key Points to Consider When Marketing on Instagram
2. Three Tips On Getting More Instagram Followers
3. How to Get Leads From Instagram Followers – Instagram Marketing Secrets

What Is The Best Platform for Social Media Engagement- Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I use, then check out Influx Entrepreneur.

Article: What Is The Best Platform for Social Media Engagement

How to Use Social Media to Build Your Business

“How to Use Social Media to Build Your Business” written by Mike Marko.

Are you trying to use social media to build your business but with little results?

It is extremely important to incorporate social media into your overall marketing strategy.  But when you don’t have an overall plan and strategy, it is difficult to get measurable results.

That’s why today I’m going to talk about how to use social media to build your business.

How to Use Social Media to Build Your Business

When I talk about social media, I usually talk about the big four: Facebook, Twitter, Instagram, and YouTube.  Sure there are others but, depending on your niche, if you focus on these four you will get over 90% of the results from using social media for your business.

Anything more and there may be diminishing return on your effort.

So with that in mind, let’s come up with your social media plan.

How to Use Social Media to Build Your Business

In the following video I talk about how to use social media to build your business like we are.

[jwplayer player=”1″ mediaid=”20421″]

As you can see, the overall plan is really important but very easy to create.

Setting Up Your Social Media

First of all… setup your social media.  Make sure your profiles are all complete.  Put in the website address if you have one (and you should have an effective marketing website like this).  All too often I see people forgetting to put their website into the bio of their social media accounts.

Then if the bio allows, include the links to your other social media accounts in your “circle”.  You can create a template description for your YouTube channel that includes these links so you can have this for every video.

How To Use The Plan

Start off establishing which is your primary social media.  What do you want the focus to be on?

For us it was Facebook, but for you the decision may we different.

Then in your content start mention things like “message me on Facebook” and give the link to your page.  Your webpages on your website can say the same thing.

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

When you create blog posts, ask people to reach out to you on your favorite social media platform messaging system.

If you have an email list, you can do the same.

Your videos can have calls to action to do something like “Friend request me on Facebook” so that we we can start conversations and network with potential clients.

We use instant messaging automation, so our messages will often have a “reach out to me on Facebook” with link so that we bring them to our favorite social media platform.

Get the Picture? 🙂

Once you have the overall plan, it’s easy to start using it to effectively direct the flow of your followers.  Now you’ll still want to link the secondary social media together occasionally, but the focus should be on your primary social media platform.

Final Thoughts On How to Use Social Media to Build Your Business

Social Media is a powerful tool for anyone marketing online.  Today we covered an effective plan to help get your follower traffic where you ultimately want it to go.

One of our favorite social media platforms is Instagram, and you can check out the new course we have for it here: Instagram Marketing Mastery

If you want help in building up your social media accounts, feel free to contact me and we can talk about the different options we offer.

You can also check out  by clicking here.

And keep in mind… have fun!

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

P.S.S. If I missed any advantages of Instagram or even disadvantages, please let me know in the comments below.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. The Advantages and Disadvantages of Instagram
2. How To Get More Instagram Followers That Are Engaged
3. How to Beat Facebook Rules And Build Customer Relationships

How to Use Social Media to Build Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Use Social Media to Build Your Business

Tips on Improving Twitter Lead Generation and Increasing Blog Traffic

“Tips on Improving Twitter Lead Generation and Increasing Blog Traffic” written by Mike Marko.

Are you looking for another source of social media marketing?

Have you tried Twitter but you are not getting the Twitter lead generation you want or expect?

I was in your place not long ago.  To be honest, a couple years ago “I didn’t get Twitter”… at all!!  I didn’t understand why I should use it.

Then a few months I suddenly saw the light.  Now Twitter is one of my favorite sources of lead generation.

That’s why today I’ll be talking about about tips on improving Twitter lead generation, and also on increasing blog traffic.

Twitter Lead Generation

The following video talks about how to set up Twitter to optimize your Twitter lead generation, and also on increasing blow traffic.

[jwplayer player=”1″ mediaid=”17000″]

 

Twitter Lead Generation with the Profile Website Link

The Twitter profile link is an important profile attribute.  You can have the link going to either:

  • Your blog (which not only acts as a means of increasing blog traffic, it also acts as a backlink to your blog)
  • Capture page with lead magnet
  • Blog post designed to help warm up the traffic to opt into your email list (also helps act as a backlink to the blog post).

Twitter Lead Generation with the Adding a Call to Action

The profile location field is great for adding a call to action for the website link.  Having an actual location in this field doesn’t really add to your marketing unless you are specifically building up a local following.  Even then in my opinion, using this field as a call to action is a more effective.

Using the limited characters allowed by this field, find a creative way to encourage visitors to click on the link.

Twitter Lead Generation with the Twitter Pinned Post

The Twitter pinned post is a very effective way of improving Twitter lead generation.  Using a lead magnet here that your audience will find of value will further improve your opt in rate.

Final Thoughts on Twitter Lead Generation

You can improve your Twitter lead generation using the few simple changes recommended in this blog post.  Maybe you’ll learn to appreciate the power in using Twitter as market as your overall marketing strategy as I have.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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2. How To Prospect On Facebook… The Right Way
3. How to Use Social Media for Marketing Your Online Business

Tips on Improving Twitter Lead Generation and Increasing Blog Traffic - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: Tips on Improving Twitter Lead Generation and Increasing Blog Traffic

The 5 Don’ts of Executing Your Social Media Marketing Plan

“The 5 Don’ts of Executing Your Social Media Marketing Plan” written by Bren Koger.

These are pictures of my gym locker room mirror.  It’s a reminder of how much we are surrounded by media today.

Facebook, Twitter and Instagram have been around for less than a decade, but it’s hard to remember what life was like before social media.

With this change, some of the most successful businesses are small start-ups that have learned to use this technology to gain an edge. They realize it’s a great way to network, interact with customers, and bring your team together.

Create Your Social Media Marketing Plan

We highly recommend, and have benefited from, company events for inspiration and face to face interaction, but with more consumers turning to the internet to find information, it’s critical to your business success to develop an online presence.

Social media-savvy entrepreneurs realize the insight that can come from gathering statistics on the billions of bits of information and use it to gain an edge over the competition.

You don’t have to spend millions, like in the past, with expensive ad campaigns, but it does take some persistence and determination.

Social media is everywhere and only seems to be expanding further each day.

The 5 Don’ts of Executing Your Social Media Marketing Plan

Here are a few tips from Entrepreneur Magazine on what NOT to do when executing your social media marketing plan

1. You don’t update regularly. The number-one cardinal sin most new social media marketers commit is not sticking to a regular posting schedule. If your followers see your profiles run dry for more than a few days (let alone a few weeks or months) at a time, they’ll fall out of the habit of checking in with your business.

2. You aren’t gaining followers. Acquiring followers isn’t a perfect way to measure social media marketing success. However, if your social following isn’t growing as a result of your marketing efforts, you need to reevaluate your strategy. Try to come up with something new that will engage a larger number of people across wider demographics.

3. You broadcast, rather than engage. It sounds cliché, but social media is all about the conversation. If you’re constantly broadcasting — that is, sending your thoughts out into digital space in a one-way fashion — you’re missing out on the powerful benefits that can come from true engagement.

4. You use your social profiles like ad streams. Under no circumstances should you treat your social profiles as just another avenue to send out your sales pitches and marketing messages. The content you share on social networks should be informative, engaging, entertaining and/or conversational. Veering too often into sales territory is a surefire way to get your followers to tune you out.

5. You don’t respond to customer posts quickly. According to a survey conducted by the Social Habit, 32 percent of customer respondents who contacted businesses for support via social channels expected a response within 30 minutes. To make matters worse, 24 percent expect a 30-minute response regardless of when the initial contact was made — even if it was made outside of business hours.

Wrap Up

The bottom line? When a customer asks you a question, you’ve got to respond quickly. If monitoring your individual profiles is too cumbersome, consider tools such as Hootsuite [free] or Sprout Social [plans start at $39 a month] to simplify the process of executing your social media marketing plan.

 

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

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The 5 Don’ts of Executing Your Social Media Marketing Plan - Bren Koger

 

 

 

 

 

 

 

Bren Koger

Click here to contact Bren

If you are interested in learning how to make money online, click the following links to learn more about IPAS 2 and check out the new blogging system, Kalatu by Empower Network Review.

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Article:  The 5 Don’ts of Executing Your Social Media Marketing Plan

How to Block Facebook Game Requests

“How to Block Facebook Game Requests” written by Bren Koger.

Avoiding A Common Facebook Distraction

If you’re like us, and spend a lot of time on social media for business, you probably get a lot of Facebook game requests.   This is when someone invites you to join you to play a game like Farmville or Live Blackjack 21.

Coming from a family that loves games, especially card games, I know how fun and addicting games can be, but I have never really spent a lot of time playing them and, let’s face it, if I’m going to take time out of my busy schedule to play a game, I would rather be either in Vegas playing black jack for real or in a room with my friends socializing.

Most of the people I get game request from are not really friends, but people I barely know on Facebook. It can be a little annoying and a waste of time and energy, but sometimes I don’t want to take the time to do something about it.

Kind of like when I get emails from companies I know I want to unsubscribe from, but it’s easier to just ignore the request than take the time to actually do something about it.

The problem is that these game requests are distracting, and break your concentration.

So take some time to de-clutter your inbox and eliminate these annoying requests. It will save you time in the long run.

Listen to this short tutorial on how to block these annoying game requests and simplify your life…

VIDEO: How to Block Facebook Game Requests

You can either click on the x next to the Facebook game request or

TO BLOCK FACEBOOK GAME REQUESTS!!!….

(individual people’s request, certain games, invites, etc.)

1) Click on account menu arrow (top right hand corner of page)

2) Click on Privacy Settings

3) Scroll to: Blocked people, apps, invites

4) Choose what game and who you want to block

And that’s it!

I hope you found that tip useful!  Social media is a powerful marketing tool… as long as you avoid the common distractions.

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

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How to Block Facebook Game Requests - Bren Koger

 

 

 

 

 

 

 

 

 

 

Bren Koger

Click here to contact Bren

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Article:  How to Block Facebook Game Requests

Helpful Devices in a Social Media Photo Sharing World

“Helpful Devices in a Social Media Photo Sharing World” written by Bren Koger.

In the last year, social media photo sharing has become an increasingly popular method of marketing your business.

Facebook has made photos a bigger part of their experience, Pinterest has exploded in part because of their simple photo-based interface and brands are seeing increased engagement from sharing visual updates online.

This represents a great opportunity for businesses to participate in this thriving community.  If you rely on your phone for pictures and video, here are a few devices that you might find helpful.

Helpful Devices in a Social Media Photo Sharing World

Helpful Devices in a Social Media Photo Sharing WorldDon’t Be Caught Dead

If you are always on the go, nothing’s worse than finding that  your phone is dead.  Check out the Tego Power Card.  It’s a phone charger the size of a credit card that quickly charges your phone for you.

 

 

lumee-Helpful Devices in a Social Media Photo Sharing WorldSee the Light

Have you ever tried to take a picture to post on Facebook or Instagram but there isn’t enough light around and you don’t have a flash?  With the LuMee, you will always have the perfect light.  It’s a light-up cell phone case that lights up your face for the perfect selfie.

 

extend-n-click- Helpful Devices in a Social Media Photo Sharing World

Go Go Gadget Phone


This next one is my favorite and great for shooting video while you’re walking or taking an arm-length picture that features everything in one frame. It’s called the Extend-n-Click… just pull out this wand, snap your phone in, plug in the cord and extend the wand.

 

 

 

 

 

 

hisy-Helpful Devices in a Social Media Photo Sharing WorldGroupie

If you find it’s hard to get a large group in a shot, the Hisy solves that problem. It’s a little stand and remote that snaps your picture. The remote connects with the camera shutter via Bluetooth. you can take a picture with the remote from up to 90 feet!

Wrap Up

With social media photo sharing becoming more and more popular, and being a powerful way to promote yourself or products, being ready to shoot a picture or some video at all times can be extremely valuable.  Don’t get caught unprepared!

 

P.S. If you gained value from this post be sure to comment below, and please share this post on Facebook or Twitter!

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Helpful Devices in a Social Media Photo Sharing World - Bren Koger

 

 

 

 

 

 

 

 

 

 

Bren Koger

Click here to contact Bren

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Article:  Helpful Devices in a Social Media Photo Sharing World

4 Mistakes to Avoid When Learning How to Use Facebook for Business

4 Mistakes to Avoid When Learning How to Use Facebook for Business” by Mike Marko.

When people are learning how to use Facebook for business, it is usually because it’s an unlimited lead source and you can build direct relationships with your prospects and clients.  You need relationships because they help build a business for the long term.  Not only can you get sales from Facebook, but you can also keep those customers and potentially get future referrals if they like and trust you.

If you have a business you need to take advantage of social media.  Social media is quickly taking over advertising, internet marketing, and social interaction.

If you want to grow the marketing for your business, it’s extremely important to understand social media… especially Facebook.

Let’s face it, the average person logs into Facebook every single day and spends at least an hour on it.  This is probably getting increasing as more and more people are getting smart phones and can access Facebook easily through there portable devices.  This means that there is a ton of opportunity to use Facebook for businesses.

Why?

Because people are going to see your brand, your face, your ad, or your message over and over again.

If you do it right, you can build a tribe of loyal followers with great relationships along the way.  If you do this wrong, your reputation can be at stake… which is why it is important to avoid the 4 mistakes when learning how to use Facebook for business.

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4 Mistakes to Avoid When Learning How to Use Facebook for Business

Facebook for Business Mistake #1: Copy & Pasting Personal Messages to People

I get a lot of message from people that are obviously copy & paste.  They often sound like, “looking for like-minded people to connect with.”

These message all pretty much sound the same!

Your goal when using Facebook for business is to NOT annoy people.  Don’t make them think you don’t care about them.  If you are just being another of those annoying people sending a copy & paste message you are telling the other person that you don’t care… and you are not interested in building a true relationship.

If you really want to build a strong following, friend 5-10 people a day and send them a PERSONAL message.  Make it pertain to profile, picture, or information on their page.  This helps build rapport.  Sure this will take time, but at least you are not so impersonal  that no one want to be your friend anyway.  Learn people skills so that you an use Facebook effectively.  You need to get them to like and trust you.

Facebook for Business Mistake #2. Posting on Other People’s Walls

This is not about a quick “thanks for the friends request” or “it is great to meet you” kind of post.

I am talking about an obvious call to action to have people join your business opportunity or purchase your product.  NEVER post links on someone’s page unless you KNOW they will be ok with it.  And let me also add in tagging people to a picture that is OBVIOUSLY not them in the picture.

People absolutely hate this.

If you don’t believe me, go ahead and try it anyway.  They will probably delete the post, and may even unfriend you or even talk about you negatively behind your back.

Be professional if you are using Facebook for business.  Use social media to get to know people and build your relationships… not to spam people about your business.

Facebook for Business Mistake #3: Asking People to Join Your Fan Page (or now Business Page)

4 Mistakes to Avoid When Learning How to Use Facebook for BusinessOk, think about it this way… would your role model, or the person you are trying to model your success after, ask someone to join their fan page?  Definitely not!

It is one thing if they are people you actually know and are true friends… but if you are just building that relationship don’t ask them to like your fan page.

You are supposed to be using your fan page to develop professional relationships, and to promote your products.  If you ask people to like your fan page you are not developing the right posture up front.  Then them naturally like your page.

Facebook for Business Mistake #4: Arguing on Walls

I can’t believe I actually have to say this.  But this one is pretty straight forward, but I have to put this here because I STILL see people doing this.

Would your role model actually be doing this?  Do you think it gives you are good posture?  Or make you look good in front of all those potential customers and contacts?

No it doesn’t!

It makes them look bad in front of a lot of people.  A seriously minded, successful business owner would not have the time on their hands to post garbage like that.  If you see something posted about politics, religion, or really about anything that “sets you off”… leave it alone and focus on your stuff!

Once you start arguing in public it makes you look EXTREMELY unprofessional.  This happens a lot with competing MLM or network marketing companies… someone posts something negative and suddenly the gloves come off!  Before you know it everyone is arguing why this company is better, etc.  This is crazy, and very detrimental to your business.

Besides, you attract people to you that reflect how you put yourself out into the world.  Do you really want to attract people that argue a lot?

The Final Word In Learning How to Use Facebook for Business

Basically you need to use common sense.  Don’t do anything that can potentially ruin a long term relationship.

Happy Facebooking!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

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4 Mistakes to Avoid When Learning How to Use Facebook for Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  4 Mistakes to Avoid When Learning How to Use Facebook for Business

Generating Network Marketing Leads By Prospecting on Facebook

Generating Network Marketing Leads By Prospecting on Facebook.

One of my favorite ways of generating network marketing leads is by using Facebook prospecting tips. Facebook has over 800 million people that give away a wealth of information like occupation, hobbies, friends, and daily activities on their profiles. Most network marketers don’t realize that there is a goldmine of leads ready for them to use to build their business for the long term.

You can sponsor people for your business opportunity for absolutely free using Facebook. The key of prospecting on Facebook is to look for people that you would prefer to work with and just find out more about them. Remember that when you are prospecting on Facebook your biggest job is to be friendly. Go ahead and make a friend and don’t worry about the “recruiting” part. Just make sure you don’t waste your time with negative or borderline crazy people.

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Here are a few prospecting tips to help you prospect in network marketing:

Tricks for Prospecting on Facebook

1. Use Their Name

This may sound simple, but I can’t tell you how many times people approach me and don’t even use my name. There is a LOT of spammers out there contacting people and pasting the EXACT same message. They completely disregard the “build rapport” stage and go straight for the kill by sending them a link to their business.

And guess what… because of this many people have their guard up when you try to approach them.

By simply including their name at the beginning of the introduction, for example “hey [name]”, the prospect now knows you sent them a personal message rather than a COPY-PASTE spam message.

2. Start Prospecting on Facebook Locally

Here is something cool to think about… when you approach someone locally you automatically feel like you have some sort of connection. And demonstrating that you have something in common is an important part of building rapport. You now immediately have things you can talk about and if the conversation moves in the right direction you may have the opportunity to meet.

Another great reason for prospecting locally is that if they decide to get involved with your business opportunity you can build locally and have a better chance of keeping them involved. You can do local meetings if you want.

3. The Three Message Rule

You should have at least three messages back and forth before you consider pitching your business opportunity. There are probably exceptions to that rule, but if you use it as a general guideline you’ll do a lot better than the Facebook spammers. This means that you have the initial message, then they reply, counts as one message. You do that for two more messages and then you can ask them if they are open to your business if you think the timing is good.

But NEVER send your link unless the other person gives the go ahead.

If they say they are open to your business, then ask if they would like more information. They will most likely say yes then you can give them the link.

The Final Word In Generating Network Marketing Leads

Keep in mind the key way of making any tactic work online is to play the numbers game. Keep at it, tweaking and refining, until things start to work. What you lack in skill you will make up for in numbers by talking to a large number of people.

Happy Facebooking!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

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Generating Network Marketing Leads By Prospecting on Facebook - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  Generating Network Marketing Leads By Prospecting on Facebook

Using and Building a Facebook Fan Page (Now Facebook Business Page)

Using and Building a Facebook Fan Page (Now Facebook Business Page).

Facebook is one of my favorite resources for spreading the word, and building your tribe of followers.

In a previous blog post we talked about 3 Ways to Create an Effective Facebook Marketing Strategy. I am going to take this a step further and talk about tips for creating your Facebook Business Page (used to be called Facebook Fan Page).

Building a Facebook Fan Page

A while ago Facebook changes the name of a Facebook Fanpage to Facebook Business Page, but people still call them a Facebook Fanpage.

Ok, believe it or not I don’t recommend building a Facebook Fans Page unless you plan to pay for advertising. Relatively recently, Facebook changed the way FanPages are shown in people’s feeds and now maybe only 15% of your fans see any one post. This is Facebook’s way of *encouraging* you to pay to Boost your post so that more of your followers see your post.

While I understand why Facebook does this (it is a public company now which has to answer to shareholders), it is why I recommend NOT having a Facebook Fan Page unless you plan to use Facebook PPC (Pay Per Click) advertising. Otherwise you are wasting your time.

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Benefits of Your Facebook Fans Page

So you decided to have a Facebook Fan Page either because you want to use Facebook PPC, or you are just stubborn and want to have your own Fan Page. 😉

In addition to being able to use Facebook’s PPC, one of the main benefits of having a Facebook Fan Page, or Facebook Business Page, is that you have access to page insights that you would otherwise not have access to if you used your personal profile. You get the statistics of why looked at your posts, the amount of page engagement, etc. This can be interesting stuff when you are trying to experiment with what type of posts get the most interaction.

You also get the ability to drive fans to your page. When you use targeted advertising you can create a Facebook Fan Page that will engage with your content and your page.

Starting Your Facebook Fan Page

Building your Facebook Fanpage is very much similar to building your personal page. You add a profile picture, background banner, and information about your “business”. You don’t have to pitch things in a business page… in fact I recommend against pitching your opportunities in your fanpage. The reason is that you want to build a following of loyal followers. So use your Facebook Fan Page to attract even more people to you. The people following your FanPage are almost like a having an email list… for free.

Posting To Your Fan Facebook Page

You should post to your Facebook Fan Page (and personal page) throughout the day, and try between 5 to 7 posts per day. A great advantage of a Fan Facebook Page is that you can schedule when the posts will show up. So if you are expecting a busy day… heck even a busy week… you can get your posts ready ahead of time so you appear to always be there.

Now don’t make all your posts all at once. Remember that people visit Facebook at different times during the day, and they often have a lot of things in their feed. Not only do you have to content with people’s viewing schedule, but we are marketing to an entire globe so you have different time zones to content with. Therefore if you want to a chance to reaching all your followers you need to make sure that spread your posting out.

Your postings to your Facebook Fan Page need to have different types of content, and at least 80% of your posts need to be value added or entertaining. At most 20% should be promoting your business opportunity. Bren and I like to have 40-60% of our posts be inspirational and motivational, and at least 25% of our posts are links to our blog posts or videos. You also need to make sure that you include calls to action to tell your followers to like, share, or comment on your posts. The more engagement you have with your posts then the more likely Facebook will share your page content with your followers (or Friends on your personal profile).

Wrap Up

There you have it… how to get started using a Facebook Fans Page, or Facebook Business Page as it’s now called. If you want to get into Facebook PPC, you need to start building up content to your page as soon as possible. That way when people visit your page after seeing one of your advertisements they will see that you have been for around for a while (which gives you credibility).
Happy Facebooking!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

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3 Ways to Create an Effective Facebook Marketing StrategyUsing and Building a Facebook Fan Page (Now Facebook Business Page) - Mike Marko

Author: Mike Marko
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Article:  Using and Building a Facebook Fan Page (Now Facebook Business Page)

Daily Action Guide: Facebook Checklist

Daily Action Guide: Facebook Checklist.

This is a guest blog from fellow online marketer, Andy Sergerie.  We hope you enjoy his blog post.

Your daily action guide to building your business and/or brand online using Facebook.

Consistently is Key! This checklist is made for the person who is serious about building their brand online by using a Facebook Fan Page.  If you don’t have a Fan Page and you want to build your business online using Facebook, consider getting yourself a Facebook Fan Page.

Facebook Checklist for Your Daily Action Plan

Below is my daily action plan I implement every single day for success.

1. Log into your account every day to check all new notification. Make sure you are responding to everyone who comments on your page, responds to your status updates, and those who are asking questions on your page.

2. Respond to all messages and engage by asking questions about the person contacting you. People love to talk about themselves and what they do. Engaging in conversation is your job here. Take time to actually look at their profile and find some commonalities.

3. Post a status update on your Facebook Fan page as your Fan page persona, 7-10 times a day (depending if your full time or not). Give VALUE. Don’t pitch! A simple way to schedule your posts out for the day is to use the Facebook schedule your posts option underneath the status update before you click submit. If you use the scheduler be sure to

a) Post status updates with pictures

b) Post status updates with video

c) Post simple to answer questions, trivia

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4. Consider promoting your posts through Facebook advertising by using promoted posts. Promoting your posts will increase your exposure to your fans and ultimately will increase your engagement of your page. You can also use Facebook ads to create a promoted post and create a better targeted audience.

5. Check your Facebook ads DAILY. Optimize your ads for better performance and pause ads that are not performing well. TEST TEST TEST is key here.

6. Pick 5-7 other Fan pages in your niche to follow and interact on. Look for opportunities to respond to their status updates, other fans questions, and respond to status update threads which have several comments, shares, and likes. Do this activity EVERYDAY!!

7. Reach out to 5-10 people everyday and introduce yourself, find a similarity between the two of you and build a relationship with that person by asking questions. Genuinely be interested in the person. Don’t lead with your wallet. It’s all about building up your contact list and approaching them about your business when the timing is comfortable and right; Example: “Hey John, I saw you in the xyz group. I love the fact that you like xyz. What do you do John? Looking forward to hearing from you soon. YOUR NAME.

8. Show up in 2-3 groups that are within your niche. Be picky about the groups you choose to join and make sure it’s not just a pitch fest. There are some groups on Facebook that offer pure value and support to it’s members. These are groups you want to be a part of and participate in daily. Become an authority figure in that group by reaching out and answering questions for others and by interacting daily.

9. Don’t randomly request friends, in fact with Facebooks new guidelines requesting friends can actually now get you blocked from using that feature. Same thing goes with sending messages to people who aren’t your friends. If these friend requests and/or messages go unanswered Facebook will penalize you and ban you from using these features anywhere from 7-30 days to permanently.

10. Focus on engagement and building your list.

For more great tip and articles about business growth VISIT and LIKE this page https://www.facebook.com/pages/The-Networker/625592017506190

ASPIRE,LEARN,GROW.

I hope you enjoyed this post from Andy.

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Suggested Articles:
1. 3 Ways to Create an Effective Facebook Marketing Strategy
2. How to Create YouTube Videos – Four Videos About Different Video Creation Tips
3. How to Have More Social Interaction

Article:  Daily Action Guide: Facebook Checklist