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How to Build Your Online Presence and Grow Your Business from Home

How to Build Your Online Presence and Grow Your Business from Home.

When we first started building our online business, we didn’t know how to build your online presence. We knew enough to blog every day, and to use the blog to get traffic to our capture page. But that was it (at least at first). If you have been in the business for a while, you would’ve already learned that is only a small part when you grow your business from home using the internet.

The purpose of this blog post is to help give you a better perspective of what you need to build to have an effective online business. Now this doesn’t have to be all done at once… far from it. Instead use this as a guide, or a map, or what you need to build over time. Know what every element you build and where it fits into your network.

The Overview to Show You How to Build Your Online Presence

The diagram below illustrated the basics on how you need to build up your online network. This network is key to being able to build your online presence.

How to Build Your Online Presence and Grow Your Business from Home

Your Blog

The blog is the cornerstone of your online business, and it is located on your main website. It is your home base, and it should be given priority over many other aspects of building your online business… especially if you are trying to build something that will last long term. If you blog daily, and use SEO (Search Engine Optimization), and build up your Alexa ranking as quickly as possible, then you will start building traffic to your site. Your blog will lead visitors to your lead magnet or main offer.

The blog I recommend is the Influx Entrepreneur Marketing Platform/Blog.  You can access my affiliate link for it by clicking here.

Lead Magnet

The lead magnet is another important aspect of your online network. The lead magnet is a “gift” to entice visitors to enter their email (and often other information like Name). The lead magnet can be a training video, an informative pdf, or even some education in the form of an audio. Very often it is also built in as a part of your website… even if it is on hidden page.

I use both the capture pages from Influx Entrepreneur’s Marketing Platform combined with an autoresponder, like Aweber or GetResponse, to collect the visitor information.

Email Sequence

Once you get the visitors email because of the lead magnet, they are now part of your email list. Using an autoresponder like Aweber or GetResponse, you take the visitor through a series of predetermined emails in order to both provide them content and tempt them with your offers. You also use emails to bring the visitor back to your blog.

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Affiliate Program

There are many types of affiliate programs that you can use to help build up your program. To learn how to properly select affiliate programs to help ensure you build your business as quickly as possible, sign up to our free online Bootcamp by clicking here.

SEO

SEO is a great method to get traffic to your blog and even your lead magnet, if done right. To learn more about SEO check out SEO Basics Tutorial for Beginners – Learn the Basics of SEO, and SEO 101 – Learn the SEO Basics in this SEO Overview.

Article Marketing

This is used to help you reach a broader audience. By posting articles to article marketing sites, and by strategically including backlinks, you can help drive traffic to your lead magnet (and can also be used to get traffic to your blog).

Web 2.0

For a basic definition of Web 2.0 sites check out this Wikipedia definition.  I use Web 2.0’s to repurpose my blog posts after changing them at least by 50%. They generate their own traffic from searches, and can rank on their own (with backlinking). These sites also serve as a great source of back links to your main website.

YouTube

Uploading videos to YouTube and backlinking to your blog is a great way to get visitors to your blog. You can use SEO on videos you upload to help them rank in both the YouTube search engine and Google.

Facebook

Facebook and similar social media sites are a great way to help build up your following, and have links to blog posts as you make them ready.

Twitter

By tweeting links to your blog posts you can help let people know about your blog posts.

Guest Posting

Guest posting is when you create and post blog articles in other blogs. This is a great way to build a following as you will often be allowed to have backlinks to your website. You will have to create unique posts for the blog, and often there will be restrictions when you can repurpose the blog post for other uses.

Blog Comments

Blog comments are another way to get people to learn more about your blog. Get in the habit of posting regularly to some of your favorite (and in same niche) bogs. If you have a relevant blog to the conversation, you may be able to include a link back to your own post. You may have your post deleted if it is viewed as spam, so make sure you try to build rapport as a regular contributor to the comments.

Social Bookmarks

There are lots of ways to create social bookmarks to your blog posts. I like to automatically create mine using OnlyWire. I have it setup to create the bookmarks as soon as I complete a blog post. If you like, you can access my affiliate link for OnlyWire by clicking here.

PPC

PPC, or Pay Per Click, is a great way to drive traffic to your blog posts or your lead magnet. Watch for a future blog post on PPC.

Wrap Up On Learning How to Build Your Online Presence

This blog post only covers how to build your online presence from an overview perspective. Watch for more blog posts covering each aspect in more detail.

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. SEO 101 – What Are Backlinks?
2. How to Blog – How Often Should I Update My Blog?
3. How to Make Your Blog Successful With Pillar Content (And a Challenge!)

How to Build Your Online Presence and Grow Your Business from Home  - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  How to Build Your Online Presence and Grow Your Business from Home

How To Blog Effectively in 5 Easy Steps

How To Blog Effectively in 5 Easy Steps.

You want to learn how to blog effectively in 5 easy steps? It really can be pretty easy to blog if you boil it down to the essentials. This blog post will tell you how to get started blogging today.

Step 1: Picking a Blog Niche – the First Step in Learning How to Blog Effectively in 5 Easy Steps

Ok, first of all you need to know what you want to write about. That is your blog niche. You can literally blog about anything you want. I would pick something you are passionate about… something that you talk about with your friends if they let you climb up on your soapbox.

If it is something you naturally want to talk about, it will be easy to sustain the blog over the long haul.

What do you think you can talk about all the time? For some it could be cooking recipes, or cars, or favorite pets, or favorite sports team, or about caring for kids, etc.

If you are looking to make money online, you need to also think about how you make monetize your blog. Google your Niche title and then the words “affiliate”. For example, Google “Dog Affiliate” and see what products that come up. You can make money online with a lot of things you wouldn’t think of if you looked.

The most common ones are “how to make money online”, “health”, and “relationships”, but don’t feel limited to these only.

Narrow Your Niche

To blog effectively, it is important that you focus your blog niche even further. For example, don’t just talk about dogs because that is pretty generic… instead talk about Dachshunds. You can further narrow it down to talking about breeding Dachshunds and reduce your blog competition even further.

Don’t worry about narrowing the blog niche too far when you start… you can always widen the scope later on. The idea is to start focusing on a narrow niche so that way you can build relevance to that topic in the eyes of Google and start showing up on the search engines.

A good resource to help you pick a blog niche is the blog post, How to Pick a Blog Topic – When You Think “All of the Good Blog Niches Are Already Taken.”

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Step 2: Determine Your Blog Audience

“If you blog to everyone you blog to no one.”

You can’t appeal to everyone. That is a fact. So start narrowing in on a target audience. Often that is an audience that is close to ourselves, but that isn’t necessarily required.

Give some thought about your audience.

You can learn more about how to determine your blog audience by check out this blog post, How to Determine a Target Audience for Your Blog or Online Content.

Step 3: Determine Your Blog Platform

There are lots of blog platforms to choose from. Some free, and some you have to pay money to access.

Personally I prefer blogs I have to pay for because

  • I can control the ad space (which is key if you are looking to monetize your blog).
  • I want to blog about whatever I want (often on free sites they can shut you down if they don’t approve of your content).
  • I want a lot of the control over the site appearance (many free sites only allow you to control the theme… not the details about the blog).
  • I want to be able to choose my widgets and plugins… the tools needed to help build your blog effectively.

Want to know how to blog effectively and as efficiently as possible?  The blog that I recommend (and use) is a marketing platform by Influx Entrepreneur. It has the following benefits:

  1. It ranks very well by Google before you even start.
  2. You have a lot of control over the advertising space.
  3. There are a lot of free plugins that make it get specific keywords to show up on the first page of Google.
  4. You can make it into a Members Site where you can charge to have access to parts of the website.
  5. It is very easy to use, and there are knowledgeable people to help you if needed.
  6. It is inexpensive, especially if you compare it to the cost if you were to create the website from scratch ($1,400).

You can get a free trial of the blog system by clicking this link:
>>> INFLUX ENTREPRENEUR MARKETING BLOG <<<

Step 4: Write Your Blog Posts

This is the really fun part. This is where you talk to your audience and provide as much content as possible.

Don’t Sell If You Want to Blog Effectively

Don’t fall into the trap of many blogs where they are basically infomercials. I know I made that mistake in the past myself. You have to make sure you don’t focus on the money making aspect of a blog (if that is your goal).

Instead provide as much value to your readers as you possibly can. Don’t hold back. Make them hungry for more so they want to come back over and over.

The Daily Routine

Ideally you should be writing a blog post every day, especially if you want to be able to monetize your blog. Focus on different keyword phrases for each blog post to keep your content fresh, but to also increase the chances of being found by Google.

Make sure you break up your writing with new paragraphs, headings, and picture, to keep the blog posts easy to read and entertaining.

Step 5: Tell Others

You can create the best blog posts in the world, but if you don’t let people know about them then you won’t get any readers.

Optimizing your blog post for SEO (Search Engine Optimization) is one way for people to find your blog post when they search on Google, but there are other ways to build up traffic to your blog. Check out this article, 3 Things to Do Right AFTER You’re Done Writing a Blog Post, and the follow up blog post, 6 MORE Things to Do Right AFTER You’re Done Writing a Blog Post, to get some ideas on how to get eyes on your content.

Wrap Up

So that’s it. I just explained how to blog effectively in 5 easy steps. These steps get easier and easier the more you create new blog posts. The toughest part of this will be your first couple blog posts as you start building this into your routine. But over time it will become a natural part of your day and you will actually miss the days that you were prevented from posting (for instance, I drove all day yesterday so I have plans to post twice today). 🙂

Happy blogging!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. SEO 101 – What Are Backlinks?
2. How to Blog – How Often Should I Update My Blog?
3. How to Make Your Blog Successful With Pillar Content (And a Challenge!)

How To Blog Effectively in 5 Easy Steps  - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  How To Blog Effectively in 5 Easy Steps

How to Pick a Blog Topic – When You Think “All of the Good Blog Niches Are Already Taken”

How to Pick a Blog Topic – When You Think “All of the Good Blog Niches Are Already Taken”

A little while ago I talked about “How to Choose a Blog Niche” that was profitable. It talked about how to make sure that you could both make money from the niche and that it could be sustainable.

But what happens when you do your keyword research and it appears that all the good ideas are taken? There is too much competition, and there is no more room for one more blog?

If you feel this way, and many people do, then this blog post will help.

Why Is Picking a Blog Niche Difficult?

It is difficult because it is important.

It is as important as trying to decide where to live, what career you want to have, or even who to date.

Basically when you pick the blog niche you are picking your course of action and activity for the next several years. And of course you then want your choice to be the correct one.

Unfortunately when someone says, “All the good blog niches are already taken” what it really means is that they are on the verge of giving up.

But it doesn’t have to be that way.

There are an infinite amount of ideas that can turn your blog into a successful website and online business. This is the case even when it appears your market is saturated. You just have to spend some time trying to figure things out.

No, it isn’t easy… but if you really want this you shouldn’t give up.

What happens if you select the wrong blog niche?

Nothing.

Sure you may not be entirely successful, but it isn’t a long term loss. As long as you learn it is time well spent.

But let’s try to take our best step forward. And keep in mind that you can always adjust course even after you start… I like to use the GPS analogy: it is easier to correct something that is moving then something that hasn’t even started.

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Forget About Having to Pick a Blog Topic That is Unique

There are probably millions of blogs out there.

So think about it… What are the chances of you picking a good, unique blog topic?

A blog topic that you would enjoy writing about?

Slim to none.

So don’t worry if you can’t find one after doing your due diligence.

Instead you have to think about what is something unique you can bring to your audience. Don’t reinvent… think about how to make something better.

It doesn’t matter how much competition there is. If you can give people something better then you’ll do well.

The best way to know what is better is to immerse yourself in the market. Follow competing blogs, participate in forums and discussions, and truly get to know your target audience.

To stand out all you have to do is take what is out there already and make it a personal mission to make something even better.

Specialize: Focus in On Your Blog Topic

When people start off they often think too big. They want to write to as big an audience as possible so that they can attract readers.

But as I have said many times, if you write to everyone to write to no one.

You need to focus in on your target audience AND your target niche. You have to be the GO-TO-RESOURCE for that topic. If someone has a question about that topic you want your website to be brought up in that conversation.

Specialize in a particular blog niche.

When you specialize:

  • You become the expert.
  • It is easier to get found in Google as you start to dominate certain keywords. The deeper you go into specializing the less competition there is in keywords.
  • It is easier to build your following. And you will get stronger connections with your audience.
  • It will be easier to sell something as you will be able to better gain the trust of your audience. You are the expert, the go-to-person.

For example, if you want to do a blog on real estate focus on rental properties. In rental properties focus on single-family homes. And in single-family homes focus on middle-income homes in the suburbs in the Midwestern United States. This gets you to “single-family middle-income suburban rental homes in the Midwestern United States”… then own that niche.

Your Two Action Steps

However you end up finally choosing your blog topic, there are two things you MUST do:

  1. Actually select a blog topic. Don’t let yourself suffer from Paralysis by Analysis. You won’t know how well things will go until you start doing it. And like I said, it is easier to correct course of something that is moving.
  2. Give It Your All! Don’t hold back. Crush the competition by making your blog the best in the niche. Make it something spectacular with lots of content. Impress the visitor. With lots of great content you will get the blessing from Google that you deserve.

Here’s to your future success!

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

Free Bootcamp Training Mini-Course

Suggested Articles:
1. How to Blog – How Often Should I Update My Blog?
2. How to Make Your Blog Successful With Pillar Content (And a Challenge!)
3. How to Determine a Target Audience for Your Blog or Online Content

How to Pick a Blog Topic –When You Think “All of the Good Blog Niches Are Already Taken”  - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  How to Pick a Blog Topic –When You Think “All of the Good Blog Niches Are Already Taken