AN ENGINEER'S APPROACH TO MARKETING

Best Star Wars T-Shirts

“Best Star Wars T-Shirts” written by Mike Marko.

Ok, I love Star Wars.

I have since I was a kid.

And this is my blog. So if I want to post about Star Wars on my internet marketing and consulting website, I can. 😛

And today I want to share with you my favorite, and in my opinion the best Star Wars T-Shirts you can get right now. So let’s dive in…

Best Star Wars T-Shirts (According to Me)

Here we go…

Darth Vader T-Shirt

So I’ll start with Darth Vader right away and share this:

Darth Vader t-shirt - Choking Hazard

You can get this t-shirt by clicking HERE.

I Am One With The Force… The Force Is With Me

Ok, you have to admit Rogue 1 ROCKED as a movie. It did the original trilogy justice, and it’s now one of my favorite Star Wars movies. So when I saw this t-shirt it reminded me of a line in the movie that still echoes in the back of my mind…

I am one with the force - the force is with me

You can get this t-shirt by clicking HERE.

 

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I Love You… I Know

Who couldn’t love this great line from Empire Strikes Back between Princess Leia and Han Solo. A funny (and romantic) t-shirt for the Star Wars fan.

I love you - i know

You can get this t-shirt by clicking HERE.

Laugh It Up Fuzzball

This is one of my favorite lines… the bantering between Han Solo and Chewbacca is a favorite part of the movie for me (even though you could never really know what the wookie was saying).

Laugh it up fuzzball

You can get this t-shirt by clicking HERE.

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Do Or Do Not, There Is No Try

I would not do the best Star Wars t-shirts justice if I didn’t have at least one Yoda t-shirt.

Do or do not there is no try

You can get your t-shirt (or mug) by clicking HERE.

Sometimes I Pretend I’m Boba Fett

Last, but certainly not least, is my favorite Boba Fett t-shirt. Boba Fett is one of my favorite characters from Star Wars. I can’t wait for them to create a movie dedicated to the backstory behind this character.

Sometimes I pretend I'm Boba Fett

You can get your Boba Fett t-shirt by clicking HERE.

Final Thoughts On Best Star Wars T-Shirts

There you have it: I’ve listed some of my favorite Star Wars t-shirts. If you have your own favorite (Star Wars t-shirt or even quotes) I would love to hear about them in the comments below.

P.S. If you like this post, feel free comment down below and/or share on Facebook.

 

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Article: Best Star Wars T-Shirts

How To Get More Engagement On Instagram

“How To Get More Engagement On Instagram” written by Mike Marko.

Are you looking to learn how to get more engagement Instagram?

Instagram as a top of the line social media app continues to grow its community with over 2 billion active users each day. With over 400 million Instagram users daily there’s no doubt this is the best social media platform.

Starting a business on Instagram could be a very effective marketing strategy for your business. Many businesses are already using Instagram as a way to reach more customers online. If you want to be one of them, then you should get to know the basics to make the most of this powerful platform.

But without engagement on your Instagram account… well… it becomes dead weight.

That’s why today I want to give you these quick and easy steps on how to get more engagement on Instagram.

How To Get More Engagement On Instagram In 6 Steps

With a lot of businesses that are already on Instagram, gaining followers on this platform will not happen spontaneously. It requires some hard work and effective strategies. If you have no idea about where to start, here are six actions you could do to answer your dilemma about how to get more engagement on Instagram.

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1. Always Use A Call To Action

A “call to action” (or CTA) is what Instagram marketers use to get the attention of their followers. It is an easier and faster way to get more engagement with your target audience. In the CTA you can tell them to like, share, or comment on the image.

A CTA can be added in the caption of the image or create images with the text built right in.

Once a follower sees your post, they will much likely click on it – or double tap which will automatically result to a like.

You can also have your followers tag your post with a person that have the same interest. That way, you can get more followers to jump on board.

2. Connect To More People Using Hashtags

Hashtags have shown to be one of the most helpful tools that will entice individuals to follow your account, as well as share information that will strengthen the main topic further.

You can search for the hashtag topic on the search box which will lead you to a listing of topics that match the search. Clicking on the hashtag in post is another way to be taken to these search results.

Using hashtag should be strategic. A It should have something to do with what you want to communicate OR be used to help attract a particular person to your post. A Also, avoid lengthy hashtags as this may be difficult to read and understand.

You can use several hashtags in one post. I presently recommend between eight and fifteen per post. When you do this, you can use both specific hashtags and general hashtags. By using a variety of hashtags you’ll increase the likelihood of being seen by your target customers.

advantages and disadvantages of instagram

3. Be Creative with your Captions.

Instagram as a photo-sharing app primarily uses photos as part of the post. But it’s not really just about the photo or video you share. The quality of the post is also about the captions you use.

A caption should be a brief explanation about your post and having a good caption means getting more potential customers. Keep in mind that the word caption can be derived from two separate words”capture” and “attention”. To make it short, a caption is used to capture the attention of your followers.

A good photo along with a good caption will lead your followers to like your post, comment, tag friends or even share it. This way you will be reaching out a wider range of target audience and gain more followers.

4. Always Be Active On Instagram.

Staying active on Instagram should be your main goal. It’s the main reason why your followers follow you because they want to be updated on what’s happening in your business.

If you rarely post you’ll lose followers and their interest. You will need to build a connection between you and your followers to keep them interested in your products and services.

You can also follow accounts and interact with their content. It’s the most natural way to draw attention to your own Instagram account while you also get inspiration from others’ content.

Once you follow them, they will get a notification and you’ll get your account a chance to be viewed and be followed back. It also means that you’ll be seeing their recent posts in your feed, so you can Like and interact with them as much as possible.

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5. Share Your Instagram Posts On Your Other Networks.

The good thing about social media is you can cross market your business from one social media platform to another. That means more chances of getting more followers and reaching out to a larger target audience.

So if you have Facebook or Twitter, you can have your Instagram post shared to those as well. When you post a photo, you will have an option to share it to your other accounts. Once you choose to share, that post will be automatically shared to that social media account.

Your followers from that platform will then find out that you have an Instagram account. Who knows, they might create an Instagram account just to follow you. Your followers from other social media who are also existing Instagram users may also end up searching and following you as well.

Additionally, you get to save more time and effort marketing your business. Imagine using just one social media account to post your content and instantly share it to your other social media accounts.

Pretty cool, right?

6. Know The Right Time To Post.

It is important to know when the best time to post. You need to know the peak hours of your customers: when they typically check out their Instagram feed.

Most Instagram users check their accounts in the morning, and in the evening. They also tend to check it on their way home from work or school. Optimal posting time stands around 8 am and 5 pm, the starting and finishing time of a standard day of work.

Once your account is running for a while, you can use tools like Iconosquare to monitor your followers’ habits.

Remember: posting a lot of photos or videos within a day but not posting on the right time would only waste your time and effort.

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Final Thoughts On How To Get More Engagement On Instagram

You now know how to get more engagement on Instagram. With the growing popularity of Instagram, it helps to tap into the growing popularity of Instagram. You can reach a wide range of target audience and get more followers. You can also promote your products and services through photos you post and share across other social media platform by linking your accounts.

And with these tips, you can improve your overall Instagram engagement and get the most of your efforts.

So get started… and check out the blog post, How to Use Instagram Effectively.

Let me know if this article helps you by commenting below.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. If you like this post, feel free comment down below and/or share on Facebook.

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Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How To Get More Engagement On Instagram

Key Tips On Using Twitter To Market Your Business

“Key Tips On Using Twitter To Market Your Business” written by Mike Marko.

Are you looking learn more about Twitter, and ultimately determine how to go about using Twitter to market your business?

When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Twitter is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Twitter are more active than any other social media platform, but there are a lot more Twitter benefits.

But let’s get back to the real question: “how to start using Twitter to market your business?”

Without further adieu, let’s get started…

How To Start Using Twitter To Market Your Business

Twitter can be a powerful tool to help online store owners grow their business. Without investing too much time or money, you can easily drive traffic to your ecommerce store.

Statistic show that there are 317 million active monthly users of Twitter with over 500 million tweets sent per day.

With all these numbers, a lot of business owners have taken advantage of this social media platform to grow their business. Now is your chance to try and get the success you have been so long wanting

In this blog post, you will learn Key Tips on Using Twitter To Market Your Business.

Optimize your Twitter Bio

This is where you tell people about your business, who you are, and what you do. Establishing a good identity can gain customers to start following you on Twitter.

This is also the chance where you can link your Twitter account to your company website or landing page.

Remember to sound consistent to avoid giving out confusion to your customers. This is for them to clearly understand what your business offers. This would include your username’s similarity to your business name. Your business name should also be the same name to your other business social media accounts.

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Make the most out of Profile Images

Twitter uses two different images that you can use to represent your business account. It’s similar to Facebook where you can see a profile picture and a cover photo.

It’s important to take advantage of both of these images to tell your business story. A glimpse of these photos in your profile will allow people to identify who you are and what kind of business you have.

A profile photo is what will show in every tweet you post. You can either use your company logo or your head-shot for your profile photo. A profile header is a large background photo that can tell a story about your brand.

Twitter allows you to customize the background of your profile which will show once your customer visits your profile account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.

Together, they can create a wide impact to the success of your business.

Complete The Details Of Your Twitter Account Profile

Each field where you can put vital information about your company plays a very important role to your success. It gives more details about your business that helps to build your business story.

First, let people know where they can find you. Indicate your location under profile settings location field. This way followers who are interested in your business and product offers can visit you.

Second, enter your business website or landing page. Your website would include all the information not shown on your Twitter account. This would allow your followers to get to know your business better. This is also a great way to cross-market from one site to another.

Lastly, tell people who you are and what you do. This is where you can give out a brief introduction about your business. You only have 140 characters to do this, so make the most out of it.

Start Tweeting

If you are new to twitter, give yourself some time to learn and observe how others do this. You can start tweeting anytime as you get your bearings.

Use the Tweet function to post news, events, ideas and anything else that you want to share with your followers. Make it fun and interactive and always try to connect with them.

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Tweet Regularly

The reason why people follow you is because they are interested in your business. This means you need to tweet in a regular basis as this is to show people your business profile is active and healthy.

You can schedule tweets each day and at specific times that work for your followers.

Remember, you won’t get much interaction if you give little effort

Take Advantage of Hashtags

One of the best things about hashtags is that it allows you to create communities of people interested in the same topic by making it easier to find and share related information.  It doesn’t take much hashtag research to get the appropriate hashtags for your business.

Hashtags allow you to track all the conversations created for your business. Hashtagged words that become very popular are often trending topics.

Retweet

Retweeting is a quick and easy way to share interesting topics from other Twitter users. What you should retweet is something that should benefit your business and has something to do with it.

Like hashtags, retweets are a community-driven phenomenon on Twitter that helps make the service better and allow people to spread discussions easier.

Engage with your followers

One of the best things about Twitter is how well you can engage with others. You can do this by asking other users for Retweets, follow backs or answers to your questions.

Engage with your followers and respond to their queries as soon as you get them. This is to increase customer satisfaction and provide better customer service.

Final Thoughts About Using Twitter To Market Your Business

There you have it!  We’ve covered how to go about using Twitter to market your business. There are so many things you can get from Twitter.  Twitter has a lot of the features that can help you grow your business. And please feel free to tell me your own thoughts and advice in the comment section below.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!  🙂

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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Key Tips On Using Twitter To Market Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Key Tips On Using Twitter To Market Your Business

Why Use Twitter For Business?

“Why Use Twitter For Business?” written by Mike Marko.

Are you looking learn more about Twitter, and ultimately determine “why use Twitter for business?”

When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Twitter is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Twitter are more active than any other social media platform, but there are a lot more Twitter benefits.

But let’s get back to the real question: “why use Twitter for business?”

Without further adieu, let’s get started…

Question: Why Use Twitter For Business?

Before we dive into answering “why use Twitter for business”, let’s answer the most basic question:

What Is Twitter

Twitter is an online social media platform where users post and interact with messages called “tweets”. Each tweet is limited to 140 characters that would show on your profile and news-feed where others will view it as well.

Just like Instagram and Facebook, Twitter also has a profile and news feed features. What differs is that Twitter doesn’t have as many buttons to click. Unlike Facebook, Twitter is very plain… but plain in a good way.

It also has a follow feature where you can follow the people you like and keep track on what’s happening with them. In return, those who are following you will also get updates about you.

As statistics show that there are over a 100 million active users of Twitter daily. Not to mention the 500 million tweets sent each day. That alone as a business person will give you the chance to succeed in your business. Imagine this wide range of target audience and potential customers that you can reach by simply having a Twitter account.

But, there is a lot more reasons “why use twitter for business.”

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Top 10 Reasons On Why Use Twitter For Business

Are you wondering why you should use Twitter for your business?

In the tough competition between businesses, it’s not enough to do business traditionally anymore. Many companies have already seen the benefits of using social media to promote their business. If you want to stay on top of the game, then you should also consider using the social media as well.

Twitter is a great platform to use for advertising, connecting and branding your company to people. Let the people discover things about you and what your business can offer through Twitter.

1. Engage With Your Customers

The information you post about your products/services is basically the reason why you have this social media account. With Twitter it allows you to build a connection between you and your customers. Through Twitter and the appropriate use of hashtags and tweets, you will be able to know what they think about your business.

Twitter is a good channel to hear your customers sentiments about your company. You may be getting some negative comments or compliments but it all boils down to providing better services. Remember, communication is a two-way process. So you need to create a connection with your customers and Twitter can be a bridge for you..

2. Brand Your Business

Just like all other social media platforms, Twitter can help you promote your brand online. By tweeting posts with images or linked pages, customers will be able to learn more about your brand.

With twitter, you can present and develop the kind of image that attracts your potential customers, and define your brand. Twitter can help people notice and recognize your brand/ logo or company image.

3. Hear Your Customers’ Feedback

Twitter lets you deal with complaints or helping people find out more information about your product.

At the same time, this is also the best chance to interact with your customers. Their feedback will help you improve the quality of your products and services. In general, you can create customer service satisfaction that can also lead to having your business succeed even better.

 

4. Twitter Is A Great Marketing Tool

Twitter marketing allows you to reach your followers from around the world and alleviate the distance barrier. As stated above,Twitter composes of hundred million users daily which means it’s giving you the chance to share your business online at no cost.

Twitter has proven to be an excellent tool in the marketing world where revenue is the only thing people tend to see. This will serves as an additional weapon in your company’s marketing strategies.

5. Use Twitter To Spread The News

It is no doubt, Twitter is doing a great job in marketing. Moreover, it can also be used to communicate with your customers.

Remember, the main reason why followers follow you is to be updated in whatever is happening on your business. In line with this, you will need to tweet regularly, otherwise, you might lose your customers. Twitter allows you to share valuable information with your customers at times that matter most; weekend sales, promotional deals etc.

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6. Give Away Coupon Codes And Promotions

Promotional offers have always caught the attention of many customers. It is through giving out coupon codes and offering promotional deals that they get to save more. By doing such, you can announce it through Twitter and generate more sales in return.

Since this will show in your followers news-feed, they might join your promotion or contest and also retweet them. This means, your business will reach out to your customers followers and get more attention, eventually, more customers.

7. Make Your Business Go Viral

Through social media such as Twitter, it creates a perfect environment for a ripple effect to occur with the perfect piece of shareable content. This means if your posts are being retweeted or hashtagged on Twitter, you get a wider range of target audience.

It creates a domino effect that can result to a more successful business. Once your business go viral, you can use your popularity as a marketing strategy for your business.

8. Watch Out For Your Competition

Connecting with your customers is just one part of the equation. Twitter also allows you to listen to customer feedback and complaints they may share publicly with your competitors.

You can get advantage on this by offering a better product and service. Additionally, If you lack insight of your customers social behaviors, chances are your competitors may have done all the hard work and all you need to do is look for it.

9. Boost The Sales Of Your Business

Let’s say you have quite a number of followers already and are still gaining more each day. As a marketing strategy, more customers or a wider range of target audience, means more sales.

So knowing how to use Twitter effectively will help boost the sales of your business. According to Mashable, Dell is one of the companies that increased their sales by using Twitter. The increase in their sales reached up to $6.5 million.

10. Building Brand Loyalty Among Customers

One way of having a loyal customer is by sending them a personal message after following you. This will let them feel they are valued and in return increase the trust and appreciation they have for your business. To keep them, you must respond to their queries as fast as possible.

Make sure you that you always give them updates, and you are always there to help them regarding their needs.

Final Thoughts About ‘Why Use Twitter For Business?’

There you have it!  We’ve answered the question, “why use Twitter for business“. There are so many things you can get from Twitter. Almost all of the features can help you grow your business. Give these tips a try and let me know what you think.  And please feel free to tell me your own thoughts and advice in the comment section below.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!  🙂

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add us on Facebook then shoot me a message

Suggested Articles:
1. The Truthful Answer To ‘How Can Twitter Help My Business’
2. The Advantages and Disadvantages of Snapchat
3. The Advantages of Twitter And Disadvantages Of Twitter for Business

Why Use Twitter For Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Why Use Twitter For Business?

Why Is Instagram Good For Business?

“Why Is Instagram Good For Business?” written by Mike Marko.

Are you looking learn more about Instagram, and ultimately determine “why is Instagram good for business“?

When we started marketing online, we didn’t pay Instagram too much attention.  We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Instagram is a great way to help build a business using the internet.  It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience.  What makes it more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.

But let’s get back to the real question: why is Instagram good for business?

Without further adieu, let’s get started…

Question: Why Is Instagram Good For Business?

Before we dive into answering “why is Instagram good for business”, let’s answer the most basic question:

What Is Instagram

Instagram is a social networking app made for sharing photos and videos from a smartphone. It behaves similar to Facebook or Twitter in that everyone who creates an account has a profile and a news feed.

When you post either a photo or video on Instagram, it will be displayed on your “wall”.

Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.

With more than a hundred million of Instagram users actively posting forty million pictures within a day, imagine the number of people that you can reach to promote your business. With this big of audience, Instagram could be a great way for your business to reach your customers.

But there are more reasons as to why is Instagram good for business.

advantages and disadvantages of instagram

1. A Picture Is Worth A Thousand Words

Instagram is primarily a photo social media platform.  Users mostly share photos.

That means users see a lot of photos from people they follow. So how could your photo rise above from anyone else? That’s where your creativity can come into place: you need to have your photos and images stand out and look better than others.

With more interesting photos, people will be more likely to visit your profile and get more interested in the products your business offers.

Always remember, a good photo will create potential customers. Instagram is a great way to build a business brand just by sharing good quality photos and videos. It helps you to get connected with a number of potential clients very easily.

2. Fastest Growing Social Network

Facebook growth has plateaued.  Instead Instagram is currently growing faster than any other social network.

As a business owner, it’s always important to stay ahead of the curve and to quickly adapt to changes in consumer trends. When it comes to consumer trends in social media, Instagram is the hottest thing going right now.

3. Instagram Encourages Customer Participation

Customer participation in Instagram is one of the strategies that businesses use to enhance the organizational relationship with its target audience. This involves both existing and potential new customers. This is a strategy that mainly includes a free exchange of opinions and experiences… for examples customers take a selfie with the product brand and post it. A business can run photo contest increase customer participation.

Through this, your followers’ followers will be able to notice your brand, thus increasing your brand exposure. This has been proven as an effective tool for increasing sales.

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4. Create Personality

Photo and video posts tend to do a better job of reaching users’ emotions than simple text posts. When you tap into users’ emotions, they’re more likely to remember your brand in the future.

Instagram is an ideal place to create a personality and a feel for your brand regardless of what product or service you’re offering and what audience you’re trying to reach. Instagram is the perfect place to create and/or reiterate what your brand stands for and why people should care about it.

5. Build Trust

Through the photos you post on Instagram, your followers will be able to know more about your business brand. This helps build trust in the products you are marketing online. People need evidence. They believe in the things that they see. If they see how reliable your product is then you will eventually gain their trust.

6. Geotagging

The ability to geotag posts on Instagram allows local businesses for marketing to local audiences on a large scale. So when you upload a photo or video to Instagram, you can tag the location where the photo or video was taken. By doing this, nearby users can discover your content and business location, even if they don’t already follow your organization on Instagram.

Instagram lets users view posts based on the on the tagged location of the post. A user may then begin to view all uploads that are tagged as being in the town or city that your business is located in. In the feed of photos and videos that they see, the photos that you uploaded from your business will be visible. The user then sees your product and physical location, which will lead up to visiting your business and/or following you on Instagram.

Final Thoughts On Why Is Instagram Good For Business?

I expect you now understand the answer to “why is Instagram good for business”.  With the growing popularity of Instagram, it helps to tap into the power of Instagram.

So get started… and check out the blog post, How to Use Instagram Effectively.

Let me know if this article helps you by commenting below.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Use Instagram Effectively
2. How to Create An Instagram Account For A Business
3. 5 Tips On Starting A Business On Instagram

Why Is Instagram Good For Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Why Is Instagram Good For Business?

Key Tips About How to Market your Business on Twitter

“Key Tips About How to Market your Business on Twitter” written by Mike Marko.

Are you looking to learn how to market your business on Twitter?

When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Since then I learned the tricks to making Twitter work very effectively to build our business.  It’s now one of my favorite marketing platforms.

So before you give up on Twitter like I initially did, let me tell you how to marketing your business on Twitter… effectively.

How to Market Your Business On Twitter

Businesses are discovering social media sites as a good way to market their products and services. One of the forerunners is Twitter.

Twitter has become a very effective tool for marketing.  It can be used to proactively promote your brand, generate leads and promote company events. With this, you can also engage with your customers and prospects in real time.

It is undeniable that a lot of people use Twitter to interact online and it continues to grow bigger as time goes by. Along with it comes tougher competition as well as other businesses found advantage of this social media to also promote their business.

With all these businesses competing in this platform, you may ask yourself “how can I market my business here in Twitter?” Well, I have just the right answers to show you how to market your business on Twitter….

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Here are some ideas for using Twitter as a marketing channel:

Optimize Your Twitter Profile

First things first.. you’ll need to spend much time customizing your profile making sure your business will be easily recognized.

Create a profile picture that represents your brand. You may use your business logo as one.

Use your brand name as your Twitter username for potential customers to easily find your business. This would also allow them not to be confused of which is which from using different names.

Add your brand name in your twitter bio so customers will be able to read it directly from your profile.

Add your business website’s URL to your profile for easier reference. This is for customers to know more information about what you can offer them by going to that website.

And… never forget to use hashtag using your brand name in all your tweets. By using hashtag, you will be able to trace all the conversations made for your business. These hashtags can be used in combination with other hashtags to reach out to new potential customers.

Tweet Regularly

This is a very important matter if you really want your business to succeed using this platform. Regular tweeting would reflect an active and healthy profile. Remember, customers follow you in order to be updated on everything about your business.

Twitter is a community where people talk and converse in a daily basis.  And as a business which offers products and services, not interacting on Twitter means no progress of your business.

Just be sure you are tweeting relevant or useful information, content your followers will read. This can lead them clicking on it, retweet or tag as favorite.
Keep in mind, think before you tweet!

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Ask For Support!!

As a business trying to succeed using twitter, you may pretty much have to start from scratch.

Since you are getting started, you may want to ask help from other people to help you promote your business and retweet your advertisements. You can start from your family, friends and colleagues by having them follow you.

Once you have a few followers, don’t be shy about asking them to retweet, mention or favorite your tweets — or to share content with a fresh tweet.

Follow The Trend

It is important to be on top of the trend. This would allow your followers to stay interested with what is currently going on and at the same time, market your brand.

Look for trending topics and hashtags. Then, find a way to make a relevant connection to your brand.

Being on trend always will make your business exposed to more audience. People are talking about certain topics, you have to interact with them and be with them then market your business to them.

Offer Good Deals And Discounts

Think about offering deals and discounts on your Twitter account.  A good example would be holding a contest to generate sales and market your product.

You can have the participants Tweet a picture of themselves while holding your product. The winner may get a discount coupon on their next purchase.

This is a great way to get promotion without actually spending money.  You will get to promote your products to a wider range of target audience.

This has the additional benefit that followers will start to look forward for more good deals and discounts. You might also get more followers because of this.

Connect Your Twitter To Other Social Media

Having multiple social media accounts is a good thing in promoting your business online. For Twitter, you can associate your account to your Facebook, Instagram or other social media to cross-market your products.

You’ll find the time, effort, and frustration saved some of the most profound benefits of all. You can share what you post in Twitter to facebook or Instagram. This will allow your followers from other social media sites to stay connected. It might also interest them to look for your Twitter account and follow you from there.

Know Your Product

As you increase the number of followers for your Twitter account, you should be ready to answer all their questions. Be very well versed about  your products and services… otherwise you’ll customers may hesitate. It’s not only about marketing your business, products and services; it’s also providing your customers the appropriate responses to their concerns.

Keep in mind that product knowledge is an essential sales skill. Understanding your products’ features allows you to present their benefits accurately and persuasively. That means more sales and chances of getting retweeted by your followers.

Customers are more likely to trust a business who shows confidence in the products they are promoting. You can build this confidence by increasing your knowledge of your products or services.

Final Thoughts About How To Market Your Business On Twitter

There you have it!  I’ve walked you through different ways on how to market your business on Twitter. Twitter has a lot of the features that can help you grow your business. Give these tips a try and let me know what you think.  And please feel free to tell me your own thoughts and advice in the comment section below.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!  🙂

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. The Truthful Answer To ‘How Can Twitter Help My Business’
2. The Advantages and Disadvantages of Snapchat
3. The Advantages of Twitter And Disadvantages Of Twitter for Business

Key Tips About How to Market your Business on Twitter - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Key Tips About How to Market your Business on Twitter

How To Make A Marketing Funnel That Works | Digital Marketing Sales Funnel

“How To Make A Marketing Funnel That Works | Digital Marketing Sales Funnel” written by Mike Marko.

I get it… you’ve probably heard of digital marketing sales funnels from someone or from some ad…

and now you’re wondering how you can make your own online cash machine.

Let’s face it: the concept sounds really cool.  Now imagine if such a “unicorn” actually exits; an online series of pages and emails that actually give you sales on autopilot.

Yeah, right.

Ok… what if I told you these things actually do exist?  And that today I’m going to teach you how to make a marketing funnel that works.  If that peaked your interest, then let’s dive in.

How To Make A Marketing Funnel or Digital Marketing Sales Funnel

I’ve been building digital marketing sales funnels for years for both myself and clients, both for marketing funnel Cincinnati clients and for clients across the world.  And now I want to share my experience to help you with your marketing funnel.

So before we really dive into how to make a marketing funnel let’s first talk about…

What Is A Marketing Funnel

I get the question quite often, “what is a marketing funnel”.  The generic answer is that a marketing funnel is a marketing system.

A more detailed answer is a process where you convert traffic into leads, then leads into customers, and then often the marketing funnel converts customers into repeat buyers.

Digital marketing sales funnel have been around much longer than web marketing.  But with the introduction of websites and email it has made marketing funnels easier to build.

How To Make A Marketing Funnel or Digital Marketing Sales Funnel

Let’s Get To The Basics

The purpose of a tradition funnel is to collect stuff and make it easier to go into a “container”.  For example, and oil funnel is used to make it easier to pour oil into your car engine.  The same goes with email or marketing funnels… they make it easier to “collect” traffic (website visitors) and have them filtered into your internet marketing machine.

The idea of marketing funnels is derived from the classic marketing concept: AIDA… or in other words Attention, Interest, Desire, and Action.  These 4 elements describe how you build customer relationships.

Example Of A Digital Marketing Sales Funnel

I want to share an example of a digital marketing sales funnel… in fact one right above this section.  See that banner, “Free Bootcamp Training Mini-Course”  Well that’s the beginning of one of my digital marketing sales funnels.  I’m offering something for free: a mini-course.  This free giveaway is to encourage people to give me their name and email in exchange for some valuable information.

If you click the banner it will take you to a capture page.  The capture page is designed to collect your email (and often some other contact information like your name).

After you give your email you’ll be taken to a thank you page.  This thank you page can also be a sales page as well.  In parallel… you’ll start receiving a series of emails as part of the follow up sequence.

So as you can see, there are several parts to a digital marketing sales funnel.  Now that you have a better understanding of marketing funnels, let’s talk about how to make a marketing funnel.

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How To Make A Marketing Funnel

Let’s take this step by step, starting with…

1. Identify Your Target Market

This is where you can make or break your entire digital marketing sales funnel. If you don’t know your niche and target audience really well then you could waste a lot of time and money.

Assuming you already have a product or service to sell, then you should take the time to describe your target audience.

Don’t rush this process… it literally will be a key factor in determining the success of your marketing funnel.

NOTE: Don’t focus on your present clients.  Instead focus on your target or desired clients.  This exercise is to help refine who you want to attract more of into your business.

2. Brainstorm The Pain Points

Now that you know your target audience, you need to take the time to brainstorm at least ten pain points that your target audience has.  Aim for twenty, but don’t allow yourself to do less than ten.

Pain points are things that actually both your target client and may even keep them up at night.  They are real concerns to the people you identified in step 1.

Don’t think about the solution to these pain points… Don’t write those down.  Focus exclusively on the pain points from the perspective of your potential client.

3. Pick The Top Three

Once you have your list, pick the top three pain points.

The guidelines for picking the top three are:

  • The most likely and biggest concerns for the target audience,
  • The concerns that you are best at solving,
  • The concerns that you want to solve in your business.

The best pain points have an element of all three guidelines.

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We now know our target audience and what keeps them up at night.  We have just gotten started with how to make a marketing funnel

I have an overview of the steps after this point in How to Build a Marketing Funnel That Works On Autopilot.

4. Make The Lead Magnet

The next step is to design the lead magnet.  There is a lot to designing an effective lead magnet.  To help you check out this article, Lead Magnet Ideas | How To Create A Lead Magnet.

When picking content to create the lead magnet make sure you pick things that help partly solve the top three pain points you previously identified: the point is to make something that actually has an impact in the person’s life.  If you don’t help at all with your lead magnet, then the rest of your campaign will have little or no effect.

My team with IM Consultant Services will help our clients create the lead magnet… making sure it looks very professional.

5. Build The Capture Page

After designing the lead magnet, you are ready to create the capture page.  There is a lot to consider in building a capture page.  You can learn more by checking out the article, The Key Tips To How To Make A Lead Capture Page.

This is an important step that we help our clients create.  If you want to build your own capture pages, we recommend using Clickfunnels.

6. Create The Thank You Page And/Or Sales Page

After someone opts into your capture page, where do you want to send them next?

The typical digital marketing sales funnel sends them to either a Thank You Page or a Sales Page.  A Thank You Page is just that… a page that thanks the person for giving their personal information and tells them to check their email for a free gift link, or something like that.  A Sales Page is pretty self explanatory as well: it sells your first product or service to the visitor.

If you do a Thank You page, I recommend having a short video of yourself… thanking the person for their information.  These videos should only be 30-60 seconds long.  Here is an example of a short script:

Thank you for showing interest in xyz.
Hi, I’m ____________. I’m a  _______________ (insert 15-30 sec elevator speech).  Look to your email in the next few minutes for a link to the information you asked for.  Over the course of the days coming, I’ll be sending you some more free information about xyz.  Click the link below to [schedule a free appointment with me to…]

From here you may have a series of upsells or downsells, trying to get the visitor to buy products and services from you.

7. Create The Email Marketing Series

Since typically only 2% of people that may be interested in your product may buy on the first exposure.  It usually takes 7 to 10 exposures to get the sale… that means you have to employ email marketing as part of your follow up strategy.

There is a lot to email marketing.  That’s why we typically work hand-in-hand with writing emails for their marketing funnels.  If you are looking to write your own, I recommend checking out Effective Sales Follow Up Email Strategy.  If you are looking for an inexpensive way to get your funnel started today, then check out this article.

8. The Power Of Content

The most critical ingredient in virtually ever digital marketing sales funnel is CONTENT.  It would be remiss of me to talk about “how to make a marketing funnel” if I didn’t cover this topic.

If you want to attract people to your website in the first place… you need CONTENT.  Blogging is a great example of this.

If you want to turn more prospects into leads… you need CONTENT.  This includes not only the lead magnet, but also sending blog posts, videos, etc. to help build a stronger relationship with potential customers.

As part of the Indoctrination part of the email series, I recommend a short Goodwill email series.  This Goodwill email series will take the visitor to your best blog posts, videos, white papers, downloads, etc, that are relevant to your target marketing and the lead magnet that you offered.  The idea is you want the visitor to click your links, and identify what topics they are interested in learning.  Don’t skimp on this content… make sure it’s your best.  And the greatest content has video that has you talking in it giving invaluable and relevant content that your visitor would love to learn to help make their life better or easier.

When we work with clients we have them select at least three pieces of goodwill content to include into the digital marketing sales funnel.

How To Make A Marketing Funnel or Digital Marketing Sales Funnel

Final Thoughts On How to Make A Marketing Funnel

In this blog post we talked about how to make a marketing funnel.  Marketing funnels are great way to grow your business using the internet.  Using this blog post as a guide, you can capture your traffic as leads and convert those leads into sales (and that’s the ultimate point of leads, right?).

The key, though, is test everything and don’t take anyone’s word for it.  All traffic will respond differently to different offers.

Test… test… test…

But in general, if you follow the elements I talked about how to make a marketing funnel you’ll do much better overall.  This is the same framework we take our own clients through when we help them build their digital marketing sales funnel.

If you need help in creating your lead magnet, capture page, and marketing funnel and want to work side-by-side with me in getting you all setup, then feel free to contact me and we can talk about the different options we offer.  Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

 

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Lead Magnet Ideas | How To Create A Lead Magnet
2. The Key Tips To How To Make A Lead Capture Page
3 . How to Use Facebook Pixels for Your Facebook Ads

How To Make A Marketing Funnel That Works! - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How To Make A Marketing Funnel That Works!

The Truthful Answer To ‘How Can Twitter Help My Business’

“The Truthful Answer To ‘How Can Twitter Help My Business'” written by Mike Marko.

Are you looking for the answer to “how can Twitter help my business“?

When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Since then… I learned the tricks to making Twitter work very effectively to build our business.  It’s now one of my favorite marketing platforms.

So before you give up on Twitter like I initially did, let’s talk about the answer to “how can Twitter help my business.”

How Can Twitter Help My Business… The Answer!

Before we dig into the how… let’s first talk about Twitter and why you should even consider using it.

What Is Twitter?

Twitter is a social media platform. It has both a site and an application where users can easily interact.

Statistics show that there are over 100 million active Twitter users daily. Additionally, over 500 million tweets are sent per day. For your business, it means posting your advertisements across Twitter or other different social media websites can actually increase your customers.

It is inevitable that social media, including Twitter, have become marketing giants. Others can get in touch with you by just using hashtag followed by a certain topic you want to emphasize… Hashtagged words that become very popular often lead to Trending Topics.

75 percent of followers are actually buying their products online. And 86 percent of followers are visiting a recommended business, while 85 percent of followers felt satisfied and attached to a product if they received an interaction.

Just like Instagram and Facebook, Twitter has a profile and news-feed feature for its users. What differs is that Twitter doesn’t have as many buttons to click. Unlike Facebook, Twitter is very plain… but plain in a good way.

This allows Twitter users to focus on the content instead of struggling to find and understand features like with Facebook.

And just like Instagram, Twitter also has the follow feature. This is where you get to automatically see posts of those that you follow in your feed.

The massive amount of Twitter users made the social media platform popular. Today it’s no longer just about telling your friends where you are and what are you doing. Twitter transitioned to a platform that helps keep track of the latest trend, updates, and news.

This is something good not just for common users… but also for business owners.

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Now that we’ve talked about why you should consider Twitter, let’s dive in and answer the question, how can Twitter help my business.

Become A Leader

Since you can almost do anything in the internet, why not become a leader? Share your knowledge and interact with everyone who is interested. Having discussions with your targeted audience can result to exchange or trade of knowledge.

You will eventually learn the things that they already experience and the same thing will happen to them.

Share Content Faster and Easier

Having your own Twitter account will help you promote your products in the market.

As simple as posting what your business offers can go far away. It can even cross other social media platform through sharing your content and using proper hashtags.

Build A Relationship With Your Followers

Social media isn’t about blasting your company’s sales pitch on social. It’s a two-way channel where you have the opportunity to enrich relationships with your customers.

Many business owners had failed in this part. First of all, ask yourself. Why do you join Twitter? If you think that it’s because you’re going to promote your business then you are wrong. You join Twitter because you need to interact with your customers. You need to build a relationship with your followers; they are your future customers.

Never forget the 80/20 rule. 80 percent of your post should be about the things that your customers are asking you, listen to their questions and demands. The remaining 20 percent is about promoting your product or services to them.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Provide Excellent Customer Service

Through your Twitter account, customers can get in touch with you directly. It can be used to respond queries quickly and easily.This will later lead to building a good reputation for your business and better relationships with your customers.

Increase Your Brand Awareness

When you have a social media account, you make it easier for your customers to find and connect with you.

With Twitter, it helps you extend your reach out there where competition is utmost ongoing. Twitter helps you raise your business profile by getting your brand known to the market. More customers, simply means more sales.

Just A Few Reminders

That was just the fundamentals of using Twitter to promote your business. There are no technical things mentioned in this article so it should be easy to understand.

However, there are also a few things that you shouldn’t do. Few reminders are listed below to better guide you in promoting your business.

Keep Your Links Short

Since Twitter is limited to tweet 140 characters at a time, it’s usually better to shorten your links. It is best to tweet out the original links where it may get picked up elsewhere and get the full benefit of being a backlink.

Now if you normally keep your URL’s short like I do in most cases, then you may be able to get away with the full URL.  If your URL’s are short, having the full URL will help build some trust as the visitor knows exactly where the link will send them (as opposed to a URL shortner like bit.ly).

Monitor Your Business

Always monitor what people are saying about your business on Twitter. Use the Twitter search function and search for your business to see what people say. Your followers perception about your business is very important. They can either bring your business up or down.

Be Specific and Consistent With Your Brand

As a business, you want to tweet things that are valuable to your target audience. By tweeting valuable links, quotes or facts, you’re more likely to get retweets, which will help spread your business account awareness.

The people who will be following you are people who are interested in your business and products, so make sure the tweets are relevant. Stay focus on your business brand so followers will not get confused on what you really offer.

Final Thoughts About ‘How Can Twitter Help My Business’

There you have it!  We’ve answered the question, “how can twitter help my business“. There are so many things you can get from Twitter. Almost all of the features can help you grow your business. Give these tips a try and let me know what you think.  And please feel free to tell me your own thoughts and advice in the comment section below.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!  🙂

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. The Advantages and Disadvantages of Snapchat
2. The Advantages of Twitter And Disadvantages Of Twitter for Business
3. How to Use Twitter for Small Business

The Truthful Answer To 'How Can Twitter Help My Business' - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: The Truthful Answer To ‘How Can Twitter Help My Business’