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How to Create Another View In Google Analytics for Editing

“How to Create Another View In Google Analytics for Editing” written and video by Mike Marko.

Do you know you can customize the data you see in Google Analytics?

Many people use Google Analytics for years without knowing that.

Now before you run off and start changing things let me warn you that you don’t want to change your original data!  That’s why today I want to show you how to create another view in Google Analytics for editing.

How to Create Another View In Google Analytics

In the following video I talk about how to create another view in Google Analytics for editing.

VIDEO: Creating Another View In Google Analytics

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In the view above I show you how to create another view in Google Analytics that you can edit.

Exclude My IP From The Results

One of the first things I do with that new view is exclude my IP address from the results.  If I am working with a client, I do the same for them as well so that our visiting the website while working on it doesn’t skew the results.

There are a lot of other things you can do with the view but we’ll save those for the topic of a future article.

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Final Thoughts On How to Create Another View In Google Analytics

Using tools like Google Analytics can help you do the research on your website traffic.  You can customize the view of that data to suit your needs… but before you do make sure you follow the steps in the video above to create a working view copy.  That way you don’t affect your “raw data”.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Google Analytics – How to Determine Mobile Traffic Data
2. How to Use Google Analytics and Audience Behavior For Your Website
3. Using Google Correlate to Research Your Target Market

How to Create Another View In Google Analytics for Editing - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: How to Create Another View In Google Analytics for Editing

Google Analytics – How to Determine Mobile Traffic Data

“Google Analytics – How to Determine Mobile Traffic Data” written and video by Mike Marko.

Do you know how much of your website traffic is from mobile devices?

Mobile device use is becoming more and more common.  In the past year, Google even started penalizing website rankings if they were not Mobile compatible.  You need to make sure your website is both mobile compatible and has a good mobile experience.  This is especially true if a significant portion of your traffic is from mobile devices.

That’s why today I want to show you how to use Google Analytics to determine your mobile traffic data.

Using Google Analytics To Determine Mobile Traffic Data

In the following video I talk about how to use Google Analytics to research your mobile traffic data.

VIDEO: Google Analytics & Mobile Traffic Data

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What Is Google Analytics

Whether you are a first time user, or have used it a few times, Google Analytics can be overwhelming. There are a ton of graphs and reports, menu options, and settings, that you may (or may not) want to know about.

If you are not familiar with Google Analytics, you may want to check out my blog post, What is Google Analytics | How to Explain Google Analytics.

Google Analytics – Mobile Traffic Data

Google Analytics is great for determining how much many of your visitors are using mobile devices, and what devices they are using.

When I first started looking at this data a couple years ago, I was only getting 40% of my traffic from mobile devices.  Over the past couple years that’s increased to 50%.  That’s significant… and telling of what the future holds.

I’ve seen websites that still only have about 10-15% mobile visitors.  Do you know what your visitors are using?

When you understand your visitors, you can use that information to optimize your content for mobile devices.

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Mobile Friendly Content

Things you can do to make your content more mobile friend are:

  • Use mobile friendly website themes,
  • Use larger buttons,
  • Use larger font (try reading 10 or 12 ptn font on your phone),
  • Ensure clickable links are not stacked… be “fat finger” friendly,
  • Larger graphics are broken down so that they move around on the smaller screen instead of having the graphic more difficult to read,
  • Have critical information or actions above the “fold”; or in other words seen without having to scroll down.

I make it a point to test a lot of my pages on my iPhone to ensure that the content is mobile friendly.

Final Thoughts On Using Google Analytics To Determine Mobile Traffic Data

Using tools like Google Analytics can help you do the research you need to collect mobile traffic data.  Using this data you may be able to make some tweaks to help improve the experience of your visitors.  Just remember… you often need to keep testing to help get the desired results.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

 

Suggested Articles:
1. How to Use Google Analytics and Audience Behavior For Your Website
2. Using Google Correlate to Research Your Target Market
3. What Is The Number One Reason For Having a Website

Google Analytics - How to Determine Mobile Traffic Data - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: Google Analytics – How to Determine Mobile Traffic Data

How to Use Google Analytics and Audience Behavior For Your Website

“How to Use Google Analytics and Audience Behavior For Your Website” written and video by Mike Marko.

Do you know where the traffic hot spot is on your website?

What pages are most popular, and where your traffic goes next after that page?

It is extremely important to know the behavior of traffic on your website.  It can help you not only optimize your traffic but using the information it can help you monetize your website as well.

That’s why I want to take some time to teach you some basics of how to understand the audience behavior on your website.

Using Google Analytics To Learn Audience Behavior

In the following video I talk about how to use Google Analytics to research content that appeals to your target market.

VIDEO: Google Analytics & Audience Behavior

[jwplayer player=”1″ mediaid=”21294″]

 

What Is Google Analytics

Whether you are a first time user, or have used it a few times, Google Analytics can be overwhelming. There are a ton of graphs and reports, menu options, and settings, that you may (or may not) want to know about.

If you are not familiar with Google Analytics, you may want to check out my blog post, What is Google Analytics | How to Explain Google Analytics.

How to Use Google Analytics and Audience Behavior For Your WebsiteGoogle Analytics – Behavior of Site Content

Once you have setup Google Analytics and have been collecting data for a while one of my favorite places to check data out about my site is in the section called, Behavior.

You can get to see this data by first selecting “Behavior” then “Site Content.”  When you click on “All Pages” you get an overall view of the traffic to your website.

Top Website Pages

I’m always interested in what are the highest traffic pages on my website.

Why?

Because I want to optimize these pages to capture traffic and get more leads (and ultimately sales).  When I know what the top 10-20 pages are for the website, I’ll experiment by adding buttons, banners, or text to try to get the traffic to perform a desire action.

I’ll also look at “Navigation Summary” and see where people are going to after they visit these pages.  If the traffic is not going where I want them to (like a capture or sales page) I will often look at the page and try to determine how I can modify the page to flow the traffic to the correct pages.

I’ll also look at duration on page.  If it is less than 30 seconds, I’ll see what I can do to keep the visitor on the page longer.  That could be as simple as writing a more compelling intro and conclusion (people often jump to the conclusion to see if the article is worth reading), but it can also mean writing more copy (text) or adding a video.

Final Thoughts on Google Analytics and Audience Behavior

Using tools like Google Analytics can help you do the research you need to help you optimize the flow of traffic on your website.  Using this data you may be able to make some tweaks to help get the desired outcome you want from your higher traffic pages.  Just remember… you often need to keep testing to help get the desired results.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Free Bootcamp Training Mini-Course

Suggested Articles:
1. Using Google Correlate to Research Your Target Market
2. What Is The Number One Reason For Having a Website
3. How to Age A Domain That is Unused

How to Use Google Analytics and Audience Behavior For Your Website - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: How to Use Google Analytics and Audience Behavior For Your Website

What is Google Analytics | How to Explain Google Analytics

“What is Google Analytics | How to Explain Google Analytics” written by Mike Marko.

Whether you are a first time user, or have used it a few times, Google Analytics can be overwhelming. There are a ton of graphs and reports, menu options, and settings, that you may (or may not) want to know about.

Now imagine this… you have a client for website work or marketing… They may have no knowledge of websites, never mind Google Analytics.

How do you explain what is Google Analytics to them?

It may not be an easy task.

That’s why today I want to talk about how to explain Google Analytics to someone with little to no web experience.

How to Explain Google Analytics

Before we can really dive into Google Analytics, I think it is prudent to go over some review about how to setup Google Analytics.

Setting Up Google Analytics

Ok, let’s start at the beginning… when you first create an account with Google Analytics you often label it with your company name. Then inside separate properties for each website that you own and you’d like to track.

Each website is then assigned its own Property ID (in the form of UA-XXXXX-YY). Google Analytics then uses this property to track and organize your data. Once things are setup, your website sends information to Google Analytics where it is collected and presented to you.

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How Does Google Analytics Get Its Data?

So how do you get the data to Google Analytics?

When you create the website property, Google Analytics generates some Java Script for you that needs to be plugged into each page of your website. There are several ways that can be accomplished: plugins for popular sites like WordPress and the Google Tag Manager that makes it easier to add Google Analytics to your site, or you can put the java code into the header of every website page.

Once things are setup correctly, Google will immediately start collecting data. This data is attribuited to the Google Analytics Property ID.

The type of data that Google Analytics sees and stores is how which pages are visited and for how long. It does not capture mouse movement.

Challenges of Google Analytics

There is no guarantee of the accuracy of the data.

Depending on the habits and configuration of the systems of your visitors, not all the data may be collected.  For example since Javascript is required to execute the Google Analytics to track users accessing your site, the visitors may opt to have this turned off. Though in this case many webpages would then stop working properly.

Google Analytics also takes advantage of the ability to store and makes use of first-party cookies on the person’s device. First-party cookies are small pieces of data stores on the visitor’s computer. This data is used to help remember if they have been to your site before. These cookies allow Google Analytics to determine new vs returning users. Anything that prevents cookies from working will affect the accuracy of the data collected.

There are also tools to help block advertisers and website tracking tools like Google Analytics. There are many reasons why someone may want to block this type of data from being collected.

Types of Google Analytics Reports

There are four main categories of reports in Google Analytics.

Audience Report

The Audience reports tell you about the users that accessed your website. They can tell you information about their arrival to the website, including information like:

  • Whether this is a returning visitor
  • Type of device used
  • Their geographic location

While there are other demographic information, it is based on Google’s best estimates on gender, age, interests, etc.

Acquisition Report

The Acquisition Report tells how the visitor arrived to your website. This is generally determined by looking at the previous page the visitor was on before visiting your website page. Visitors are classified into the following categories:

  • Organic (found by search)
  • Social media
  • Referral (link from other site)
  • Paid search (eg. PPC, or Pay-per-click)

Behavior Report

The Behavior report reveals what the visitor did on your website. This will provide information such as:

  • What pages are most popular
  • How long visitors spend on pages

Conversion Report

This last report is used to tell Google what information is most important to you. You can designate what pages or actions are important to you, and then the report will tell you how often this action takes place. For instance you can track ecommerce purchases and other similar actions.

This is configured to your specific website.

What Google Analytics Reports Should You Care About

When you are looking at your Google Analytics, you need to know what is relevant to you and why.

First of all… don’t sweat the small stuff. You can quickly get wrapped around the axil trying to focus on little details that mean nothing.

Instead, focus on relative changes… if traffic goes up one month then use the analytics to find out why. Was the growth from a few specific pages? Was it more on mobile devices or desktop? If traffic drops, you the analytics to also find out why.

Also look at what specific types of content are getting most of you traffic.

Now looking at data you have to take in external factors… like holidays, summer vacations, special events, etc. All of these things can be reasons why there is a difference from one month to the next.

This information is all things that should be considered to help you know how to act to improve site traffic (and conversion).

What Are the Common Google Analytics Metrics

There are a few more common Google Analytics metrics that you should make sure you are familiar with.

Users

Now here is an important point: users does NOT tell us the number of people visiting your website. Instead, it is the number of unique devices that access your website. This is because this metric is cookie based. And each set of cookies on a device counts as a user.

This means that this number is higher than the actual number of visitors. For example, I use a desktop, two laptops, and my iPhone. So if I visited the same website on all three devices I would be counted as four users.

Sessions

Google Analytics defines a session as one “trip” to your website. When a user visits your site, and looks at a bunch of pages, then leaves, this “trip” or “visit” counts as one session.

Now if a visitor doesn’t do anything on a site for more than 30 minutes, then the session is also considered over.

If that user then comes after leaving, or the visitor becomes active again after 30 minutes of inactivity, then a new session is considered started.

This is a great metrics to report on. If you see more sessions on your website than you know you have a great indication of site activity.

Pageviews

This metric shows you how many pages are viewed on your website.

Now keep in mind, this metric will count each time the visitor returns to the same page (like the homepage). That means if they go to the home page 10 times then the pageviews goes up by 10. So although it is an interest metric, it is not necessarily an indicator on how much value you are providing.

Only use this as a metric to see overall growth over time like month to month, or better yet year to year. If you want a more in-depth analysis then check out Unique Pageviews.

Avg. Session Duration

This is how long on average visitors are measured to be on your website. Relatively straight forward as long as you remember that this is measured time on site.

Bounce Rate

This tells you the number of sessions on your site that only completed one action. Now the one action typically is people that have arrived on your website, and then left without doing anything else. Another term for this is “bounced”.

I use this metric to tell me how effective landing or sales pages are, or how good a blog post may be.

This number is typically higher than reported.

Keep in mind, if someone is on your website for 5 seconds it is counted as a bounce. If they are there for ten minutes reading a blog post and then leave… that is also counted as a bounce. As you can see, it can be a misleading metric.

Note that bounces are counted as zero time for the on site calculation. This means they really take your average down.

Final Thoughts on What is Google Analytics

Google Analytics is a powerful tool. It helps you better resent metrics of metrics on you website.  When you know how to measure your Google Analytics, you are better equipped to improve your website in the long term..

Keep an eye on your Google Analytics and you can use the results to help optimize your website’s performance.

Thank you checking out my article, and happy blogging!

If you want to learn even more about blog traffic, picking a target niche, making money with your blog, and other skills about blogging, then click the link below and subscribe to get more blog information:

www.BrenAndMike.com/HowToBlog

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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2. What is Citation Flow and Trust Flow and Why Should You Care
3. How to Build a Private Blog Network | Private Blog Networks

What is Google Analytics | How to Explain Google Analytics - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: What is Google Analytics | How to Explain Google Analytics

What is Google PageRank? Why PageRank Doesn’t Matter Anymore

What is Google PageRank?  Why PageRank Doesn’t Matter Anymore.

If you are just started research SEO (Search Engine Optimization) you have probably come across the term, “PageRank,” and wondered, “What is Google PageRank?” … or more importantly, “How Do You Improve PageRank?” This blog post will attempt to give you some answers.

PageRank Definition

PageRank, or PR, is what Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results. PageRank is measured on a scale of one to ten and assigned to individual pages within a website, not the entire website.

What Does Page Rank Measure?

Basically, Page Rank measures how important a webpage is to Google.

One of the main things that PageRank measures is the number and quality of backlinks you have going into a webpage. Each backlink is like a “vote” that the page has good, relevant content for the page’s keywords.

The quality of the backlink is measured two ways:

1) The PageRank of the page providing the link to the webpage being ranked. The backlinks from webpage with a higher PageRank carries more weight, or “link juice”, than a page with a lower PageRank.

2) The number of links coming from the source webpage also influences the quality of the backlink. If a webpage has lots of links, the “link juice” reduced per link because it has to accommodate all the outgoing links. Therefore a backlink from a page with a single link and a weaker PageRank could carry more weight than a link from a higher PageRank webpage that has a lot of links going out from it.

The way I look at it is that the source of the backlink has a finite amount of link juice. That link juice is then passed on to other webpage(s), must like streams from body of water.

How to Determine My Page Rank

You can determine your PageRank using sites like Page Rank Calculator.  Keep in mind that PageRank is not calculated very often (maybe once or twice a year) so it will probably be well out of date.

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Why PageRank Doesn’t Matter Anymore

The visible PR used to be updated every three months, but that has changed. Now it is only updated roughly once or twice a year. So it will almost always be out of date.

This means that it may be higher (or lower because of spammy practices) than you expect so it is not wise to rely on PR.

Besides, a lower PR webpage may rank higher in a search query that a higher PR website IF Google finds the site has content more relevant to the search query.

So let’s forget about PageRank.

What Should You Focus On?

There are free tools you can use to better understand the performance of your webpage like Google Analytics or Google Webmaster Tools.

The metrics you want to monitor are the:

  1. bounce rate
  2. clickthrough rate (CTR)
  3. conversion rate

1. Bounce Rate

Your bounce rate tracks the number of visitors who come to your site and then leave quickly… which is not a good thing.

A visitor is flagged as “bounced if either of these two criteria are met:

  • The visitor who came to your website never clicked over to a different page within your site, OR
  • The visitor does not spend a lot of time of your webpage – usually anything under five seconds counts towards your bounce rate.

Your bounce rate is a good indicator of the QUALITY of traffic you are getting to your site and how targeted that traffic is. It is also a good indicator of the QUALITY of your content. What is your visitor’s first experience when they arrive on the webpage?

High bounce rate translates into lower conversions; low bounce rate, alternatively, results in better conversions and getting to your business goals a lot sooner.

To learn how to reduce bounce rate check out my blog post on bounce rate.

2. Clickthrough Rate

Just because your webpage shows up in the search listing doesn’t make that people are going to visit your webpage. You still need to make sure that search engine users actually click on your listing.

That’s what the clickthrough rate (CTR) is all about.

The best way to improve your CTR is to take a look at your titles and descriptions that show up in the search engine results. Are they compelling? And how they compare to your competition? Are they relevant to the search that was conducted to find them?

Check out this article from Google to help you improve your CTR.

Remember… it doesn’t matter how well you rank in Google if nobody click on your listing.

3. Conversion Rate

This is probably the best metric to determine the performance of your webpages.

A “conversion” happens when your website visitor performs an action that you want. This could be signing up to your email list, clicking an affiliate link, or even going to your product page.

And the better your traffic converts the quicker you will get to profitability.

Why bother having all the traffic in the world driven to your website if they don’t convert?

The best way to track conversion is by setting up goals in Google Analytics, and then tracking them against all your traffic.

The first step is to setup the goals by following these instructions.

Now you can’t evaluate the results of this until you allow Google Analytics to collect some data, but once you have some data…

Next from within Google Analytics, using the menu on the left select “Behavior”, “Site Content”, then “All Pages”.

Add a Segment to the view to see how the goal changes over time for the webpages.

To Wrap Up

PageRank isn’t worth worrying about. There are other metrics you should be looking at to help the overall performance of your website.

Here’s to your future success blogging!

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Suggested Articles:
1. SEO 101 – What Are Backlinks?
2. SEO 101 – Learn the SEO Basics in this SEO Overview
3. How to Blog – 3 Things to Do Right AFTER You’re Done Writing a Blog Post

What is Google PageRank?  Why PageRank Doesn’t Matter Anymore - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  What is Google PageRank?  Why PageRank Doesn’t Matter Anymore