IM Consultant Services Call: 513-580-4598 Cincinnati-Based

AN ENGINEER'S APPROACH TO MARKETING

Prosperity Tips Podcast 001 – How to Become a Successful Entrepreneur & Steve Jobs

Prosperity Tips Podcast 001 – How to Become a Successful Entrepreneur & Steve Jobs. 

Every entrepreneur can learn a lot from Steve Jobs about how to become a successful entrepreneur. After reading Steve Job’s biography by Walter Isaacson, Bren and Mike talk about five entrepreneur success factors that can help you with your business.

Prosperity Tips Podcast 001
Top 5 Tips for Becoming a Successful Entrepreneur We Can Learn from Steve Jobs

Learn how to become a successful entrepreneur from our podcast.

 

 

Top 5 Tips for Becoming a Successful Entrepreneur We Can Learn from Steve Jobs

1) Successful Entrepeneurs Don’t Do It Alone

In business you must surround yourself with the best people, whether it be employees or peers. To be a success you must learn the importance of surrounding yourself with people that know more than you. Steve Jobs said in an interview that he felt incredibly lucky to have great partners in starting his company.  He continued to attract more great people, and  everything that had been accomplished at Apple has been done by a group of remarkable people, not just one man.

2) Intuition is More Important Than Intellect

Steve Jobs practiced meditation and spent some time in India in the 70’s.  This experience had a profound impact on his life. He said he found that the people in the Indian countryside didn’t use their intellect like we do.  Instead they use their intuition, and that intuition is far more developed there than in the rest of the world… Steve said that intuition is a very powerful thing, more powerful than intellect, and that had a big impact on his work.

3) The Power of Admitting Your Mistakes

Steve Jobs fathered a child when he was 23 and then spent years denying it. He later acknowledged he was wrong, and became close to his daughter. He also made several poor business decisions, and launched multiple business product failures including NeXT computer, The Apple Lisa, Macintosh TV and The Apple III.

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”  – Steve Jobs

4) Do What You Love and the Money Will Follow

After 6 months in college Steve Jobs decided to drop out of the classes he didn’t enjoy and audit only the classes he liked. He credits the beautiful typography of computers today to his taking a calligraphy class during that time “for fun.” It was in that class where he learned the esthetics of typography.

“The only way to do great work is to love what you do…

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.  Don’t settle.” – Steve Jobs

5) Connecting the Dots

There are going to be times that you won’t be able to see the full picture. You may ask yourself, “How could this possibly lead me to where I want to be in the future?”

Trust the process.

Steve Jobs had no way of knowing that taking certain classes, meeting certain people and traveling to India to learn about intuition, would be the right combination of synchronistic events that would lead him to eventually founding a company like Apple. He made many mistakes along the way, but looking back he realized how the pieces fit together. Even though we don’t know how and why things happen the way they do, we must have faith in the process and just keep taking inspired action steps every day, even though we can’t see progress. Follow your bliss, take inspired action, move past your mistakes and you will accomplish your goals.

Podcast Notes:

Steve Jobs by Walter Isaacson

How to Visualize Success – A Guide to Manifesting Your Desires

Is it Best to Focus On Your Goals To Achieve Your Goals? 

How to Use a Vision Board to Manifest a New Reality

 

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

Free Bootcamp Training Mini-Course

Suggested further reading:
1. Synchronicity in the Universe and You
2. How to Overcome Procrastination to Accomplish Your Goals
3. Seven Ways to Overcome Paralysis by Analysis

Prosperity Tips Podcast 001 - How to Become a Successful Entrepreneur & Steve Jobs - Bren Koger and Mike Marko

 

 

 

 

 

 

Authors: Mike Marko & Bren Koger
Click here to contact Mike & Bren

Article:  Prosperity Tips Podcast 001 – How to Become a Successful Entrepreneur & Steve Jobs

How to Determine a Target Audience for Your Blog or Online Content

How to Determine a Target Audience for Your Blog or Online Content.

Be More Successful by Defining Your Audience Avatar

So you want to start an online business.

You already know that you want to create content like blog posts, video, or pod casts because they help get your message out, and attract your perfect customer.

And you even have an idea what the first few topics will be.

But who are you going to be talking to?

The better you understand your ideal audience, the faster your business will grow. Online content marketers often struggle to define their target market, or simply set their sights too broadly.

Your content and products might appeal to a large group of people, but it doesn’t make sense to try to market to everyone. If you market to everyone, you market to no one.

Forget trying to appeal to the masses.

Pick a target audience, or avatar, and focus on knowing who that target audience is.

Your avatar represents a whole group of people that you identified as target audience. When you communicate with your target audience, you always talk to your avatar. This means you always communicate in first person, like you are talking only to your avatar.  This way they feel more connected to you.

All the content you create online should be designed around your avatar.  Your content should speak directly to your avatar, which makes it the most valuable marketing tool for your online business.

The following video talks about the process of creating your target audience.

VIDEO: How to Determine a Target Audience
Be More Successful by Defining Your Audience Avatar

Let’s Start Defining Your Audience Avatar

Who has Already Enjoyed Your Content?

If you are already creating content, get a feel for who your present audience. If you use differentiating links and setup Google Analytics, you should know if you are visitors are coming from Facebook, YouTube, etc., and some basic demographics.

You can also learn about your audience by conducting surveys. Or even look at your e-mail autoresponder statistics (often you can also find out the customer country when you look at the autoresponder member information).

Create Basic Demographics for Your Audience Avatar

When defining your target audience, start evaluating the basic information first such as their:

  • Age
  • Location
  • Gender
  • Income
  • Education
  • Occupation
  • Ethnicity
  • Marital Status
  • # of Children

By completing this list you will have a head start on defining your target audience.

Free Bootcamp Training Mini-Course

Defining Your Audience Psychographics

Now let’s start thinking about the personality and psychographics of your target audience.  Psychographics are the personal characteristics of your audience, and they include:

  • Personality
  • Attitudes
  • The clothes worn
  • Values
  • Interests and hobbies
  • Lifestyles
  • Where they hang out
  • General behavior
  • Publications that they read

By this point you should have a pretty good idea who your target audience is, and what they like to do. You should know what they like to do on the weekends, where they vacation, where they shop, what they finances are like, where they like to get coffee, etc.

You should also have a very good idea what your avatar’s triggers are that will get their interest; what keeps them up at night, and what they are hungry to know more about.

And by now you should start feeling that your avatar is someone you know well… which leads to…

Give a Name to Your Avatar

Since you know the age range, gender and ethnicity of your target audience, do some research and determine what common names those people should have… and then pick one.

Name your avatar a common name that best personifies what you have already described.

For instance younger audiences may have names such as Ashley, Tyler, Brandon, or Megan. Your older audiences they may have names such as John, Betty, Donald, or Margaret.

Adding a name to your avatar makes it become even more real, helping you connect with it even better.

Defining Your Audience Is An Important, but Ongoing Process

Creating your avatar might feel a bit strange at the start but it’s actually a lot of fun.

They are like your marketing campaign buddies that you can turn to every time you are creating online content. Visualize yourself looking at your content from your audience avatar’s perspective and take into account what are their interests and triggers to get their emotionally involved in what you are creating.

So now that you know the secret to successful marketing, all you need to do is get thinking and spend couple of hours considering your avatar.

Keep the avatar in mind anytime you are communicating with your target audience, whether it be via ads, blog post, videos, social media…and you will notice it’s easier to talk to one person then a big group.

Don’t forget that you should keep revisiting your avatar’s description and tweak it as you learn more about who you are attracting to your content. Your avatar will evolve over time, and get more powerful.

Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook.

Free Bootcamp Training Mini-Course

Suggested further reading:
1. How to Improve Your Website Visitor Experience – Make Them Want to Come Back!
2. SEO Basics Tutorial for Beginners – Learn the Basics of SEO
3. What Kind of Photos Can You Use On Your Blog Legally?

How to Determine a Target Audience for Your Blog or Online Content - Mike Marko

Author: Mike Marko
Click here to contact Mike

Article:  How to Determine a Target Audience – Be More Successful by Defining Your Audience Avatar