“Effective Sales Follow Up Email Strategy” video and written by Mike Marko.
Are you struggling to get email marketing to work?
You’re not alone. In fact, I used to struggle with email marketing at first. It’s not easy when you first get started.
There are specific techniques and strategies that make up an effective sales follow up email marketing strategy.
That’s why today I want to talk to you about the sales follow up email strategy that I use with great success.
How To Build A Sales Follow Up Email Strategy That Works
In the follow video I give an overview of the sales follow up email strategy.
VIDEO: An Effective Sales Follow Up Email Strategy
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Below you’ll more details on the effective sales follow up email strategy.
Five Phases Of Email Marketing
There are five phases for email marketing. They are:
Let’s talk about each phase in more detail.
So you got subscribers from your capture page… a potential customer has given you permission to contact them. This is a big deal!
So now what do you do?
The first step to to teach your new prospect about you, your company and what you’re all about (your brand). That’s where you have to indoctrinate them.
Things you need to do in the first few emails are tell them:
- Who you are
- What do you do
- How are you different from everyone else
- What should they expect from you by way of emails, and how often
- What they should do next
The role of an engagement email is to convert leads/prospects into customers. The engagement emails make the offer and ask for the order.
You’ll never make a sale if you don’t ask for it!
Ascension is where the big money is… and this is also where many leave money on the table.
For every offer you make to your audience, there will be some that WILL buy more. And how you monetize that is through the ascension emails… and those should start IMMEDIATELY after they make their first purchase with you.
They already have their credit card out. Take advantage of that and sell them on the next thing they should buy to compliment what they already bought.
You can’t treat ALL leads, prospects, and customers the same:
- Some don’t know you
- Some have expressed an interest to be helped in a particular area
- Some have bought from you
- Some may have met with you or talked to a rep
Sending the exact same follow up or broadcast to everyone on your list is not only a waste, but can also drive potential customers away or have your emails end up in spam folders.
Make sure you segment your lists to help ensure you are talking to your customers about their specific needs.
I like to set this up so it automatically happens with my clients: depending if the prospect clicks a link, opts into a particular capture page, buys a product, or even doesn’t open up emails for a while, I make sure they get a follow up series and broadcasts based on their needs and desires.
If you ignore the leads that are no longer opening your emails, you’re leaving a lot of money on the table.
That’s where the re-engagement emails come into play.
Keep testing if they are interested by having them opt into a new lead magnet or offer. And if they show no interest, keep them in the “dead email” list until they do respond and opt into an offer.
If you don’t do this type of housekeeping, you can also hurt your deliverability. Email providers like Gmail and AOL watch for unopen rates, and you could have more and more of your emails landing in Spam folders if you aren’t careful.
Final Thoughts On An Effective Sales Follow Up Email Strategy
Take the time to follow this sales follow up email strategy to improve the success of your email campaigns. Email marketing is extremely important in any internet marketing campaign. Take the time to setup your email campaigns and marketing funnels correctly.
If you want help in improving your email marketing, feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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