“Mobile Friendly Email Make All the Difference” written by Mike Marko.
In previous blog post we talked about the importance of having a mobile friendly webpage. In this blog post I will be talking about having mobile friendly email.
Rejection of Non Mobile Friendly Email
If you are like me, I read over half of my email on my smart phone. Previously, we talked about how one-third of our website traffic came from mobile devices. I expect that this might even be higher for email. According to Justine Jordan of Litmus Software, 51% of email is opened on a mobile device.
Have you ever received an email on your smart phone that has been difficult to read? I know I have. What do you do in that case? I typically get frustrated with the email and delete it.
If you are sending out emails to your email list, and if your emails are not mobile friendly, then the same thing could be happening to you.
I use GetResponse to send out my email newsletters. GetResponse has a cool feature where you can preview your email on several mobile platforms prior to sending. It is a very good idea to use this feature. What works on one mobile device may not work for another.
Things to Consider to Help Ensure Mobile Friendly Email
Here are some things to consider when sending mobile friendly emails:
- Earn subscriber’s trust. If you don’t have their trust, then they won’t open your emails. If they won’t open your emails then the rest doesn’t matter.
- Your font size should be at least 15 point.
- Columns should be narrow enough so if the text doesn’t wrap.
- Paragraphs should be short so they are easy to read. This makes the reader more likely to read the email, even if they just scan it.
- Be aware of what you say in the first couple of lines of the text in the email body. This is often called the preheader or the snippet text and is often shown in the preview on the mobile device. Someone may not open the email based on the preview.
- Include images because they make it easier to read the email. I also suggest hyperlinking the images to your call to action because people love clicking images.
- Make the call to action in the email very clear and obvious. This could mean having larger font or and actual graphic for readers to click.
- Always have the contact information for you clickable. This includes the website address.
- Make sure you have an unsubscribe option, but don’t have it close to the call to action button or hyperlink. You don’t want someone to accidentally click the wrong link and unsubscribe.
These are all important things to consider when creating emails to broadcast to your email list.
Fail any one of these and you could get less opens in the future.
Here’s to your future success!