How Would You Like Your Website to Get More Traffic?
Search Engine Optimization — What It Is
Search Engine Optimization or SEO is the process of widening the exposure of your website on search engines’ result pages so people can easily find your site.
The process is mainly focused on using particular keywords and optimizing your site or content using those keywords.
The keyword is what people search for or type in search engines. Keywords play a significant role in increasing the traffic you get from Google. The factors that affect your ranking in search results are the number of keywords you rank for and the search volume of the keyword(s).
To understand this, imagine someone looking for a bakeshop in Louisville, Kentucky. The person types the keyword “bakeshop Louisville KY” and Google shows the most relevant results to the user.
SEO is what helps you become the most relevant search result on search engines. When your website is what people see immediately on a search, they’re highly likely to click on your website… resulting in an increase to your traffic.
In the example above, if you’re a baker in Louisville, Kentucky, SEO would help you become one of the most relevant results.
However, you can’t use all the keywords in the world to rank high on Google Search. You need to focus on using targeted keywords. Targeted keywords are keywords that your potential customers type in the search bar.
Determining what keywords people use to look for the products and services your business offers is important if you want your customers to find you on a search engine.
We at IM Consultant Services will help you determine the targeted keywords. Then, we will optimize your website using the target keywords to boost your search rankings and widen your brand awareness.
Not just that, we will also create content that will make your site an authority within your niche.
At this point, your customers will come after you, so much so that you won’t need to come after them. Isn’t that great?
True, a website can help you grow your business. But without SEO, your website may be ineffective.
The illustration below will help you understand where all your customers have been going.
The chart above tells us why you haven’t been getting any customers.
You don’t have to suffer like this. We can help you and your business succeed using the Pervasive Presence™ Engine that works effectively 24/7 in promoting your brand.
Have you imagined yourself seeing your website getting 200 times more traffic? That’s possible when you improve your Louisville SEO rankings.
The huge increase to your traffic will no doubt have a huge impact on your business! If you want to get more sales online, then you need to perform effective SEO strategies so your website appears first on Google when people search for your product or services.
That is where we come in.