“Learning From Kim Kardashian- How to Write an Interesting Blog” written by Bren Koger.
It seems that Kim Kardashian can’t catch a break these days.
She’s having to defend her actions for bringing her one year old daughter, North West, to both Kenye’s Adidas fashion show and the Alexander Wang show. Both times little Nori was not having a good time and, like any one year old, let everyone know about it. Even, Vogue editor-in-chief, Anna Wintour looks slightly more irritated than usual.
Not the Best Way to Learn How to Write An Interesting Blog
And to make matters worse, it seems Kim’s been voted lamest actual celebrity blog by PC Advisor monthly computer magazine.
Lamest Celebrity Blog
They criticize her superfluous use of the exclamation point, her over enthusiasm and how nearly every entry is about how some aspect of Kim’s life is, like, so totally awesome!!! Check it out!!”
Exhibit A: “When I went out the other night for Brittney’s birthday, I loved my outfit! It was all from H&M! One of my favorite stores!”
Like, for real? No way! We love that store too! LOL OMG!!!
Exhibit B: “Last night I was in Boston! I looove it there! … My friend Carla and I went to a club called Gypsy! Underneath the club there was another club owned by the same people called The Liquor Store, which had a mechanical bull inside! … It was seriously the funniest thing I have ever witnessed in my lifetime!!!”
What Not To Do When Blogging-Three Lessons We Can Learn From Kim Kardashian
Don’t over punctuate.
Don’t be overly enthusiastic.
Don’t be too ego-centric.
“If everything is emphasized, nothing is.”
I can actually relate to Kim’s over use of the exclamation point. It borders on an addiction for me.
The Associated Press Stylebook tells us:
“Emphatic expressions: Use the mark to express a high degree of surprise, incredulity or other strong emotion. “Avoid overuse: Use a comma after mild interjections. End mildly exclamatory sentences with a period.”
In the words of novelist Elmore Leonard: “Keep your exclamation points under control. You are allowed no more than two or three per 100,000 words of prose.”
Still I find my finder hovering over the key and have to force myself not to use it! (damn)
I have justified this punctuation faux pas in the past by thinking to myself I’m just a very animated, excitable person, but anyone who knows me would say I’m actually pretty calm and soft spoken.
Maybe there is an “Exclamation Point Anonymous Kim and I can attend. I imagine she would bring her little daughter to this too.
Learning How to Write An Interesting Blog
As far as being overly enthusiastic, I think there are a few things to keep in mind.
We all like to read positive, energetic, charismatic blog posts, right? Who wants to read a boring blog.
Few Reasons Why This Doesn’t Work
But here are a few reasons why you don’t want to come across as being overly enthusiastic…
It can seem insincere, artificial and obviously it can annoy people. It’s better to be authentic and not forced.
Kim’s life cannot be one big huge party full of fun fun fun! Or maybe it is, but showing a bit of humility, a sense of humor, and a positive outlook can go a long way in making a connection with your readers.
As far as being ego-centric I think there is a fine line between authentically talking about yourself (branding) and just boring the crap out of people with something equivalent to a slide show of your vacation pictures.
The Rule on How to Write An Interesting Blog
Show your personality and slip in some value. Your readers need to hear about you to forge a relationship with you. You want to tell stories.
How do you do this and still focus on the needs of your audience and engage your readers?
Here’s the rule. when learning how to write an interesting blog: Your story about yourself should intersect with your audiences needs. You’ve got to connect by giving information the reader wants to know. I’m sure some Kim Kardashian fans love hearing about all of her adventures, but she should still keep in mind the Perry Marshall You-to-Me ratio.
In copy, you should always talk about your reader (“You” – “Your”) more than you talk about yourself (“I” – “me” – “my” – “we” ). 1.5:1 is good. More is even better.
It’s much easier to listen to somebody who’s talking about YOU than somebody who constantly talks about themselves.
Being a good writer takes time and a lot of work. No one starts out good; ( not even Seth Godin) they just end up that way.
The difference is practice. Write a blog every day for 21 days and learn as you go. The only way you truly become a failure at blogging is not trying at all.
Over to you:
How easy is it for you to talk about yourself in your writing?
Can you relate to doing some of these things in your writing?