“How To Create Business Account On Instagram” written by Mike Marko.
Are you a business owner seeking for a better opportunity to market your products online? Then, getting an Instagram account may be exactly what you are looking for your business.
Starting a business on Instagram could be a very effective marketing strategy for your business. Many businesses are already using Instagram as a way to reach more customers online. If you want to be one of them, then you should get to know the basics to make the most of this wonderful platform.
With over 400 million Instagram users daily, 70% of them follows a business. There is no doubt this is the best social media platform to showcase your products.
That’s why today I want to give you these quick and easy steps on how to create business account on Instagram so you can get started today.
A Detailed Guide On How To Create A Business Account On Instagram
Setting up an account on any social media network is easy.
To get your business started on Instagram, below are simple steps where you could learn how to create a business account on Instagram:
1. Download The Instagram App
Instagram primarily uses smartphones such as iPhone and android. It’s app-based which means you need to download the app in order to get started. This is unique compared to other social media networks where you can still post through other means aside from using the mobile app.
So pull out your smartphone, look for Instagram in your app store and then download. Once the app is installed on your mobile phone, tap to open it.
2. Create Your Business Account Using An Email Address
After downloading the Instagram app, you must create an account with your email address. You can either sign up using your own email address or login using your Facebook account. I suggest that you use your own email address instead of logging in using Facebook. This is to avoid giving out your personal information that is based on your Facebook page.
Since this is for your business, you should be using your business email address. This way, everything you will post on Instagram will only be related to your business.
3. Create A Business Username
Once you have created your Instagram account for business, you will be asked to create a username and a password. Your Instagram username should be relevant to what your business offers. This is in order for your followers to remember you easily. Your username should match the username of your other branded social media profiles.
4. Select An Appropriate Profile Picture
Your Instagram profile photo should have something to do with your company. It can probably be your company’s logo. Having it match your other profile photos will also help get discovered easier since people who follow you on Twitter or Facebook will instantly recognize your brand.
Your Instagram profile picture will be cropped into a circle on the app, so make sure you choose an image that will look good in that shape.
5. Enter Basic Information On Your Profile
On the next screen that will prompt you, enter your full name and phone number. Remember to use your business name as your username and also as your full name. This is to provide clear and consistent information and not confusion to customers. Also, enter your business phone number where you can be reached.
Find contacts from your Facebook social media account by tapping on the “Find Facebook friends to follow” or to “Find contacts to follow” options. But let’s skip this option for now as those you have sent a request will not be able to see anything on your account yet.
6. Familiarize Yourself With The Home Screen
Now that you’re finally in the app, the home screen is the first screen you’ll see. It is on this page where photos will show on your news feed from people you follow.
On the bottom of the screen, you can see Home, Search, Camera, Notifications, and Profile. Each has its own function in the Instagram app. Its features are very user-friendly, you surely will get to know them better as you use it.
7. Complete Your Profile
Having a good Instagram business account does not end up by just placing your basic information. This is where your followers will be able to know what your business is all about aside from seeing your posts.
Personalize your profile by clicking on the Profile button. It will give you an option to “Edit Your Profile”. Fill up all necessary information that will show once your followers view your profile.
If your business has a website, indicate it in the website field so your followers could check it out as well. This is a great way to cross-market your business and it is the only place on Instagram that allows you to add one URL…. so make it count.
8. Set Up Your Social Sharing
Instagram primarily uses photos or videos in every post. You might want to share the same content as well in your other social media apps like Facebook or Twitter.
Fortunately, Instagram offers a feature that can help you do this easily. You can reduce the hassle of opening each social media account just to post the same content. That would save time and effort.
Furthermore, it allows your followers from different social media platform to check your Instagram profile and probably create one to follow you. Simply click on the gear icon in the upper right-hand corner and then click “Linked Accounts.”
9. Post Something
You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage. By posting photos or videos on your Instagram, people will be able to see something on your profile. This can be a good start to get followers, more probably potential customers.
Just click the camera icon and start taking pictures. By posting good quality photos, potential customers may end up opening your profile and your website. This would mean more customers and more sales.
10. Experiment With The Filters When You Post
A great photo makes a great Ad. So take the time to create good quality photos by using your mobile phone. You can have the photo edited by a variety of filters you can choose from.
You don’t need to download another application to edit your photo, Instagram has it ready for you. All you have to do is decide on a look and feel that represents your business.
11. Put Captions In Your Photos And Don’t Forget To Include Hashtags
Use creative captions when posting something on Instagram. This way you can get your customers’ attention by not just through the photo but also through its caption.
Instagram feeds change fast, and your content can get buried quickly. Use hashtags to increase the shelf-life of your Instagram posts. It makes your content discoverable (is that a word? lol) and increases your chances of engagement.
12. Make The Most Out Of Those Social Share Features
Start sharing your Instagram posts to your linked social media accounts.
All you have to do is click the three dots on the upper right-hand corner of a photo you posted. You can choose either “Edit” or “Share”. You can click on Edit first to change your caption and then click on Share if you’re ready to post it on other social media platform.
13.Follow People And Engage
Now that we have tackled everything from creating a business account on Instagram, you’re now ready to follow people and be followed back.
Just tap Profile and gear icon on the bottom right corner. You can either choose to “Find Facebook friends” from facebook alone or “Find Contacts” where you can just use your friend’s email address or name in the search box. Click follow to start following or wait for your request to be approved by those who uses private accounts.
Final Thoughts On How To Create Business Account On Instagram
You now know how to create business account on Instagram. With the growing popularity of Instagram, it helps to tap into the growing popularity of Instagram. You can reach a wide range of target audience and get more followers. You can also promote your products and services through photos you post and share across other social media platform by linking your accounts.
So get started… and check out the blog post, How to Use Instagram Effectively.
Let me know if this article helps you by commenting below.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
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