“The Truthful Answer To ‘How Can Twitter Help My Business'” written by Mike Marko.
Are you looking for the answer to “how can Twitter help my business“?
When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.
Turned out that was a huge mistake.
Since then… I learned the tricks to making Twitter work very effectively to build our business. It’s now one of my favorite marketing platforms.
So before you give up on Twitter like I initially did, let’s talk about the answer to “how can Twitter help my business.”
How Can Twitter Help My Business… The Answer!
Before we dig into the how… let’s first talk about Twitter and why you should even consider using it.
What Is Twitter?
Twitter is a social media platform. It has both a site and an application where users can easily interact.
Statistics show that there are over 100 million active Twitter users daily. Additionally, over 500 million tweets are sent per day. For your business, it means posting your advertisements across Twitter or other different social media websites can actually increase your customers.
It is inevitable that social media, including Twitter, have become marketing giants. Others can get in touch with you by just using hashtag followed by a certain topic you want to emphasize… Hashtagged words that become very popular often lead to Trending Topics.
75 percent of followers are actually buying their products online. And 86 percent of followers are visiting a recommended business, while 85 percent of followers felt satisfied and attached to a product if they received an interaction.
Just like Instagram and Facebook, Twitter has a profile and news-feed feature for its users. What differs is that Twitter doesn’t have as many buttons to click. Unlike Facebook, Twitter is very plain… but plain in a good way.
This allows Twitter users to focus on the content instead of struggling to find and understand features like with Facebook.
And just like Instagram, Twitter also has the follow feature. This is where you get to automatically see posts of those that you follow in your feed.
The massive amount of Twitter users made the social media platform popular. Today it’s no longer just about telling your friends where you are and what are you doing. Twitter transitioned to a platform that helps keep track of the latest trend, updates, and news.
This is something good not just for common users… but also for business owners.
Now that we’ve talked about why you should consider Twitter, let’s dive in and answer the question, how can Twitter help my business.
Become A Leader
Since you can almost do anything in the internet, why not become a leader? Share your knowledge and interact with everyone who is interested. Having discussions with your targeted audience can result to exchange or trade of knowledge.
You will eventually learn the things that they already experience and the same thing will happen to them.
Share Content Faster and Easier
Having your own Twitter account will help you promote your products in the market.
As simple as posting what your business offers can go far away. It can even cross other social media platform through sharing your content and using proper hashtags.
Build A Relationship With Your Followers
Social media isn’t about blasting your company’s sales pitch on social. It’s a two-way channel where you have the opportunity to enrich relationships with your customers.
Many business owners had failed in this part. First of all, ask yourself. Why do you join Twitter? If you think that it’s because you’re going to promote your business then you are wrong. You join Twitter because you need to interact with your customers. You need to build a relationship with your followers; they are your future customers.
Never forget the 80/20 rule. 80 percent of your post should be about the things that your customers are asking you, listen to their questions and demands. The remaining 20 percent is about promoting your product or services to them.
Provide Excellent Customer Service
Through your Twitter account, customers can get in touch with you directly. It can be used to respond queries quickly and easily.This will later lead to building a good reputation for your business and better relationships with your customers.
Increase Your Brand Awareness
When you have a social media account, you make it easier for your customers to find and connect with you.
With Twitter, it helps you extend your reach out there where competition is utmost ongoing. Twitter helps you raise your business profile by getting your brand known to the market. More customers, simply means more sales.
Just A Few Reminders
That was just the fundamentals of using Twitter to promote your business. There are no technical things mentioned in this article so it should be easy to understand.
However, there are also a few things that you shouldn’t do. Few reminders are listed below to better guide you in promoting your business.
Keep Your Links Short
Since Twitter is limited to tweet 140 characters at a time, it’s usually better to shorten your links. It is best to tweet out the original links where it may get picked up elsewhere and get the full benefit of being a backlink.
Now if you normally keep your URL’s short like I do in most cases, then you may be able to get away with the full URL. If your URL’s are short, having the full URL will help build some trust as the visitor knows exactly where the link will send them (as opposed to a URL shortner like bit.ly).
Monitor Your Business
Always monitor what people are saying about your business on Twitter. Use the Twitter search function and search for your business to see what people say. Your followers perception about your business is very important. They can either bring your business up or down.
Be Specific and Consistent With Your Brand
As a business, you want to tweet things that are valuable to your target audience. By tweeting valuable links, quotes or facts, you’re more likely to get retweets, which will help spread your business account awareness.
The people who will be following you are people who are interested in your business and products, so make sure the tweets are relevant. Stay focus on your business brand so followers will not get confused on what you really offer.
Final Thoughts About ‘How Can Twitter Help My Business’
There you have it! We’ve answered the question, “how can twitter help my business“. There are so many things you can get from Twitter. Almost all of the features can help you grow your business. Give these tips a try and let me know what you think. And please feel free to tell me your own thoughts and advice in the comment section below.
If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.
And always remember to think before you tweet! 🙂
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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