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How to Optimize Your Website Structure For SEO

“How to Optimize Your Website Structure For SEO” video and written by Mike Marko.

Are you looking to improve your site rankings in search engines like Google?

SEO, or Search Engine Optimization, is not like it used to be.  You can optimize your page so Google knows what it is all about, but that’s not enough.  Often you have to do backlinking and then optimize your website structure for SEO.

That’s why I want to talk to you about your website structure for SEO optimization.

Optimizing Your Website Structure For SEO

The following video goes over how to optimize your website structure for SEO.

VIDEO: Website Structure For SEO

[jwplayer player=”1″ mediaid=”26241″]

 

Let’s talk about this in more detail.

Let’s Begin Mapping This Out

When you are ready to optimize your website structure for SEO, I recommend that you get out the trusted piece of paper and pencil and start there.

On the far left, draw a short horizontal line to represent your main website.  Label it “Home”.

Then draw a vertical line (like I did in the video), followed by horizontal lines to represent the main menu options.  Label each of these new horizontal lines to match your menu (or at least your new proposal menu structure).  At the time of writing this, the menu structure for www.mikemarko.com is as follows:

  • Blog
  • About Us
  • Work With Us
  • Product & Resources

Now don’t get stuck on the menu options you have (or even what I have).  This exercise may cause you to change that structure.

SIDE NOTE: I only have very few menu options on purpose.  I cover why in detail in the blog post, Top Nine Tips For An Effective Website Design.

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Keep Building

Now add in other elements of your structure.  You don’t have to fill out the structure for “Blog” because it represents all the blog posts.

But “About Us” could be connected to the “Contact Us” page.  You may even have a “History” page that would go under this as well.

Map out the same thing for other menu pages.

If you have a “Products & Resources” page similar to mine then naturally it has a lot more going on.  Include product reviews, etc, that will could be referenced by this page.

Now Link Them Back

Now continuing from our example above, the “About Us” page will reference the “Contact Us” and “History” page, and whatever you made for that branch (or silo) of the website.  Next go into the “Contact Us” and “History” pages and make sure they reference (and link to) the “Contact Us” page.

These links should use appropriate, and yet naturally reading, anchor text.

The “Products & Resources” page will do the same thing… but will be even more complicated.

See why I wanted you to map this all out first?  🙂

Build It Deeper

Now this can go much deeper than I showed in my video.  In fact, a really good ranking site may go 3, 4, or even 5 pages deep.  This may not happen on day one, but as you keep building your site and adding content keep updating your plan.

Say I wrote a HUGE webpage on SEO… this could even be a blog post.  Maybe I wrote it to be 5,000+ word long… a true pillar post.  Since it is so monumental I would want to include this page in my website structure for SEO.

How would I do that?

Well I could take all the product reviews on SEO related tools and training, which go to the “Product & Resources” page, and also link them to this SEO pillar post.  Then this SEO pillar post would also references the same product review pages (since this is probably a comprehensive SEO page) and also smaller blog posts.  These smaller blog posts should also reference the SEO pillar post (as well as other SEO blog posts).

You can see that this can get pretty complicated.  That’s why it is important to keep your map up to date with your key webpages.

Nothing Is Written In Stone

Remember, your website is very fluid… it can change relatively easy.  If you do create a key webpage that you never anticipated, you can always go back and figure how it fits into your plan.  Then visit each of the other key pages in that “silo” and make sure that they all reference that new page as needed (and as shown in the updated website structure for SEO).

Keep revisiting the plan, and update accordingly.

Final Thoughts On Optimizing Your Website Structure For SEO

We just covered how you can start optimizing your website for SEO.  When you take the time to do this properly, it will really help you rank your pages easier in the search engines.  If you are serious about ranking your content, this is something you should start implementing TODAY.

This and other strategies will help you get traffic to your website, and thus leads.  And in my opinion the main reason to have a website is to get leads.  But no matter the reason you have to build an online presence with a blog, I recommend you use the exact same blogging and marketing platform I use.

Happy Blogging!

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How To Get Backlinks For SEO | Off Page SEO Tips
2. How to Get Leads With A Blog | How to SEO Blog Posts
3. What is SEM – Search Engine Marketing

How to Optimize Your Website Structure For SEO - Mike Marko

Author: Mike Marko
Click here to contact Mike
www.IMConsultantServices.com

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How to Optimize Your Website Structure For SEO

How To Get Backlinks For SEO | Off Page SEO Tips

“How To Get Backlinks For SEO | Off Page SEO Tips” written by Mike Marko.

So you build you website, created content, did some on page SEO (search engine optimization), and then clicked PUBLISH.

What happened next?

Probably nothing but the sound of crickets.

That’s because people aren’t going to find your website and your content by clicking the publish button alone.

One of the best ways to get traffic to your website is to get found in the search engines like Google and Bing…. and that means that you really need to be on the first page of search results if not in the not three places.  And the key to getting there is link building, or in other words Off Page SEO.

That’s why today I want to talk to you about how to get backlinks for SEO… backlinks that will actually get you results.  And traffic!

Struggling Getting the Business Success You Deserve - yellow text 3

How To Get Backlinks For SEO

Link building is the MOST important and challenging SEO skill.

It’s actually a combination of several skills: content creation mastery, sales, programming, planning structure building, psychology, and gold old fashion marketing… that is if you want people to consistently link to your site.

And in order to get more search engine traffic then link building is a must… so very often people speed up that process by artificially building backlinks to their content.

Wait… What Is A Backlink?

A backlink is really a hyperlink on a website (you know that part of text that you click to take you to more content, sometimes on a different website).  When you have hyperlinks to your website page from another website (and from social media sites).

So the more off page SEO backlinks you have to your site, the better.  They each act like vote of confidence in your content in the eyes of search engines.  Basically they tell the search engines, “hey, I think this content is good enough to link to from my website.”

The Key To Good Anchor Text

Anchor text is the text in the content linking to your website page.  More specifically, its the text hyperlinked to point to your website.  As an example, THIS IS ANCHOR TEXT that is hyperlink to point to my main website page.

Anchor text is a great way of telling the search engines what your website page is about.  So if your website page is about “How to SEO Blog Posts“, and that is your long tail keyword, then hyperlinking that text in a piece of content on a different website helps strength those “votes” we just mentioned.

Now if you have all your anchor text using the same keyword… that’s bad. Because it looks like your are doing off page SEO (you don’t want to let Google know what you’re really doing… I know, a bit counter-intuitive) and you won’t get much credit from search engines for the effort.  So you want to use a bunch of different anchor text on different sources.  It’s often called backlink diversity.

Referring Domains For Off Page SEO

The term, referring domains, means the different sites that are referencing your website content.  For example if you have ten articles linked to your website page from the same source then there is only one referring domain.

You want to have as many referring domains as possible.  If all your links come from only a couple of sources then they won’t carry as much weight as when there are links coming from as many referring domains as there are links (an extreme case).

How To Get Backlinks For SEO | Off Page SEO Tips

In the above chart, it shows that there was a spike of referring domains at the beginning of October, and then an additional referring domain was added over time.  This is a reasonable profile for referring domains.

How To Get Backlinks For SEO | Off Page SEO Tips

Whereas in the above chart, most of the referring domains where created early October and then… almost nothing.  This a poor referring domain profile.

Building Backlinks Today: How The Game Has Evolved

There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone.

Make no mistake: Black hat SEO techniques can still work. But they’re not nearly as effective as they used to be. And the results are extremely short lived.  And they can really hurt your website long term.

SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.

How To Get Backlinks For SEO For A Fraction Of The Cost

Building backlinks to your content can take money, and your time.  And you need to ensure you have good quality backlinks instead of on cheap domains.

That’s why we provide backlinks for our clients.  If you want to use the same service as our clients for creating off page SEO, you can find out more by clicking here.

Final Thoughts On How to Get Backlinks For SEO

We just covered the basic techniques I use to get Backlinks for SEO for my own website and that of my clients.  It is extremely important, and something that you should start implementing TODAY.

Now that you know how get backlinks for SEO (and are ready to start today) you should then start looking at how to get leads.  And in my opinion the main reason to have a website is to get leads.  But no matter the reason you have to build an online presence with a blog, I recommend you use the exact same blogging and marketing platform I use.

Happy Blogging!

If you need help in getting traffic to your website, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Get Leads With A Blog | How to SEO Blog Posts
2. What is SEM – Search Engine Marketing
3. What is SEO Marketing – Search Engine Optimization

How To Get Backlinks For SEO | Off Page SEO Tips - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How To Get Backlinks For SEO | Off Page SEO Tips

How to Get Leads With A Blog | How to SEO Blog Posts

“How to Get Leads With A Blog | How to SEO Blog Posts” written by Mike Marko.

Are you looking to get some traffic to your website?

I understand where you are coming from completely.  Getting traffic to your website is really the whole point of having a website… you want people see what you have to offer.

And a popular way to get traffic is to have a blog… specifically to SEO blog posts.  But most people SEO blog posts incorrectly.

That’s why today I want to teach you how to SEO blog posts… and ultimately how to get leads with a blog.

How to SEO Blog Posts 

I love blogging.

What I love about blogging is that although it takes time to build up and make it really effective, over time you’ll have something that will help generate leads and sales for you for years to come.  Every piece of content you create is evergreen… meaning that it will continue to work for you years after you create it.

And we do this by practicing SEO (Search Engine Optimization).

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

What is SEO?

There are lots of definitions of SEO (Search Engine Optimization) but it really comes down to this, SEO is about getting free traffic from Google, the most popular search engine in the world.

There are also other search engines that you should forget either, like in YouTube, social media sites, forums, and article sites, which all have their own search engines.

SEO can be divided into two main components: on-page SEO (changes you can make to your webpage to rank better), and off-page SEO (work you do separate from your target webpage).

How to Get Leads with using On-Page SEO

This is where your blog really shines.  I’m going to tell you all about how to get leads with your blog using on-page SEO.  The elements on on-page SEO can be broken down into several areas.

HoHow to Get Leads With A Blog | How to SEO Blog Posts using On-Page SEO1. Keyword Optimization

So much can be discussed for keyword research.  It really is one of the cornerstones of SEO: any blog SEO tips article would be negligent to not talk about them.  But before talking about keywords… let me pause… and say I would not worry about keywords if you are just getting started blogging the very first time.  Just get blogging right away, and learn this and other aspects of blogging as you go.  Don’t get stuck by Paralysis by Analysis.

Before writing this blog post I used Google Adwords to help me determine what keywords I wanted to use.  If I am working on an important project, I’ll actually use a spreadsheet to track all the different versions of keyword phrases I want to use.  You want to write one blog post around each important keyword phrase you want to target (in this blog post, it was “How to SEO Blog Posts”).

How to Get Leads With A Blog | How to SEO Blog Posts - Using keywords2. Using Your Keywords

Now that you have your keyword phrase(s), you need to make sure it is in the title.  In this blog post the title, “How to Get Leads With A Blog | How to SEO Blog Posts”, contains our keyword phrase.

Next make sure it is in the first and last sentence (or paragraph) of your blog post.  If you look at this blot post, I cheat a bit by repeating the title of the blog post. 

Nothing wrong with that. 

Other people will actually make the effort of weaving it into the first paragraph.  I do the same thing for the last sentence of the blog.  Ok, ok… I cheat a lot.  But it works.  🙂

Ok, now write your content for your reader (the audience).  That’s the point, right?  You want your visitor to get value so they want to check out other articles on your site.  I expect you are getting value from this blog post, and that is the point.  You don’t want SEO to dominate the content because you have to write to two audiences: the search engines and your target readers.

Struggling Getting the Business Success You Deserve - yellow text 3

Ok, now that you are done writing your content body add in your headers.  I recommend using roughly two H2 headers and three H3 headers as a minimum.  These headers serve a couple purposes.  They help break up the text to make it a lot easier to read.  These headers are also ideal places to put your keyword phrase. 

Put in one version of your main keyword phrase in your H2 headers (like I did for this section).  Then add in a version of this keyword phrase for another H2 header.  In this blog post my main alternate keyword phrase is “How to Get Leads With A Blog”.  Use your H3 headers for secondary keywords you want to target but aren’t your main focus.  These can also be variants of the main keyword phrase.

Now sprinkle in the keyword phrase through the article (this means you’ll probably rewrite small parts).  Your keyword should represent roughly 1-3% of your total word count in the blog.  If you have too few keywords, then Google will not recognize that the article as being actually about that keyword.  If you use the keyword phrase too often (like 5% or more) then it is called “keyword stuffing” and you will be penalized for it.  So you really need to strike that delicate balance.

You need to try to have one keyword phrase bolded, one keyword phrase in italics, one keyword phrase in quotes, and one keyword phrase underlined.  These help tell Google “here’s my keyword phrase”.  Have you noticed how I have demonstrated this throughout this blog post whenever I mention how to SEO blog posts?  Ooops… I did it again.  🙂

Add pictures - How to Get Leads With A Blog | How to SEO Blog PostsAdd pictures.  But before you add your pictures make sure you rename the actual file to include the keyword phrase.  If you have more than one picture then make sure you have some pictures with your alternate keyword phrases… remember you need to avoid keyword stuffing.  Then when you insert the pictures into the blog post, add the keyword phrase into the Alternate Text for each picture.  I also add the keyword phrase somehow in the Image Title Attribute.

I think now you realize why I say don’t worry about keywords until you have a few blog posts under your belt.  It isn’t hard, but it is a lot to think about.

3. Meta Description and Meta Keywords

Ok, the content is done for your blog post.  Next take all the keywords you used and list them (separated with commas) in the meta keyword field.

The meta description is often (roughly half the time for Google) used for display in the search engine results.  But it is also an important place to strategically place keywords.  You want to have the main keyword as close to the beginning as possible.  In this blog post the meta description reads:

“Want to know how to SEO blog posts and get more traffic to your website? Blogging is a popular choice for getting found on Google. But even with them most powerful blogging system, you need to know how to SEO blog posts.”

As you can see, I repeated the main keyword phrase both towards the beginning and at the end of the meta description.  I also sprinkled in some of my other keywords to help increase the chances of them being also used by Google to rank the blog post.

4. Tags and Categories

We’re almost done!  Your tags should just be a copy of the keywords you used.

And then select one category that most closely matches where the “group” of blog posts this new blog post belongs.  If your blog is new, you’ll probably have to add some categories as you blog.

How to Get Leads Using SEO Blog Posts

Off-page SEO is just as important as on-page SEO, but this can be done later.  Writing the blog post correctly is an important key.  You don’t want to have to rewrite blog posts.  You want to try to create daily content… and therefore you want to write a blog post and get it right the first time.  Once written, I rarely come back to change it.  It is better just to write another blog post even if it is similar (but never create duplicate content… you may get penalized for that depending on how Google is treating it on a given day).

You can learn more about off-page SEO in the article, What is On-Page SEO and Off-Page SEO – Search Engine Optimization and in this article, How to Get Backlinks for SEO.

If you want help with creating off-page SEO, I offer a service using the exact same techniques I use for myself to my clients.  You can find out more by clicking here.

Final Thoughts On How to SEO Blog Posts

We just covered the basic techniques I use to SEO blog posts on my own website, and that of my clients.  It is easy to do, but something that you should start implementing TODAY.

Now that you know how to SEO blog posts (and started to implement it) you should then start looking at how to get leads.  And in my opinion the main reason to have a website is to get leads.  But no matter the reason you have to build an online presence with a blog, I recommend you use the exact same blogging and marketing platform I use.

Happy Blogging!

If you need help in getting traffic to your website, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How To Make A Remarkable Marketing Website
2. Top Nine Tips For An Effective Website Design
3. What is SEM – Search Engine Marketing
4. What is SEO Marketing – Search Engine Optimization

How to Get Leads With A Blog | How to SEO Blog Posts - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How to Get Leads With A Blog | How to SEO Blog Posts

What is SEO Marketing – Search Engine Optimization

“What is SEO Marketing – Search Engine Optimization” written and video by Mike Marko.

Do you have a website and now are looking to learn what is SEO marketing?

Maybe you heard about SEO marketing from a friend or business collegue, or even from a search on the internet.  Now  you want to learn more about SEO and how it can work for you.

Well you found the right place!

Today I want to talk to you about what is SEO marketing and whether it’s right for you.

What Is SEO Marketing

In the following video I talk about both what is SEO Marketing.

VIDEO: What is SEO Marketing

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In the video I talk about what is SEO marketing.  Now I want to break down some more information to help you even better understand.

What Is SEO (Search Engine Optimization)?

SEO is a method of internet marketing where you focus on getting organic (non-paid) search engine results. It means that when someone types in a specific term into a search engine like Google that you try to show up as close you can to the top of the SERP’s (Search Engine Results Page). SEO includes both technical and creative elements to help improve rankings, drive traffic, and increase awareness in search engines.

There are many aspects of SEO ranging from the words you include on your website to other site links from the web to your target page. Sometimes SEO is simply arranging your website to make sure it is structured in a way that search engines understand.

SEO isn’t just about building search-friendly websites. You also have to include the visitor experience too.  You want to help ensure that the visitors find what they want and you “end search” for them with your content.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Why Does My Website Need SEO?

The majority of web traffic originates from search engines like Google, Bing, and Yahoo. Now I know social media and other types of traffic can get visits to your website, search engines are the primary method of navigation for most internet users.

What do you do when you want to find something online? You mostly likely use a search engine.

Look at it this way: search engines are unique in that they provide targeted traffic. People type in specifically what they are looking for and the search engine then gives them the closest matches. If search engines can’t find your site, or can’t add your content to their databases, you miss out on some pretty cool opportunities for traffic.

Search queries are the words users type into the search box. These words carry a lot of value because the traffic is VERY targeted. It has been shown that targeted traffic to a website can provide exposure and revenue like no other form of marketing. That means investing in SEO can have an exception rate of return compared to other types of marketing and promotion.

Why Can’t Search Engines Find My Site Without SEO?

While search engines keep getting smarter, they still need help. There is a limit to how search engines can operate. There are millions and millions of websites… you can imagine how difficult it is to try to rack and stack these different websites would be without some “guidance”.

That is why the right SEO can net you thousands in visitors and increased attention, BUT the wrong moves can hide your website deep in the search results where you won’t get found (or you may not even show up in search results).

Not only does SEO make content available to search engines, SEO can also help boost rankings so that the content can be placed where your ideal traffic can more easily find it. The internet is become more competitive each day, and those companies who use SEO have an advantage in attracting new visitors and customers.

Can I Do SEO Myself?

SEO is pretty complex, but most people can easily understand the basics. Even knowing some of the basics can make a HUGE difference. Free SEO education is available all over the internet, including from the blog on this website. Combine this with some practice and you are well on your way to getting good at SEO.

Depending on your available time, your wiliness to learn, the complexity of your website, and the competition for your keywords, you may decide you need an expert to handle things for you. Companies that practice SEO for other companies can vary: some have a highly specialized focus, while others may take a broader more general approach.

In any case, it’s good to have a firm grasp of core concepts so that you can intelligently make the right decisions for your needs.

What Is SEM?

While this article is on SEO, I want to talk briefly about SEM (Search Engine Marketing). SEM is different than SEO in that SEO is traffic through unpaid of free listings, while SEM is buying traffic through paid search lists (ads).

I’m going to talk about SEM in a future article.

Final Thoughts On What Is SEO Marketing

SEO Marketing is a key method in internet marketing to help get targeted traffic to your website.  If you are serious about using internet marketing to grow your business than you have to give serious consideration to SEO.

If you need help in using SEO marketing for your business, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Get Leads With A Blog | How to SEO Blog Posts
2. How To Create Effective Marketing Hooks for Facebook Ads
3. How to Manage an Effective Video Marketing Strategy
4. How To Build A Dynamic Marketing Funnel – Part 2

What is SEO Marketing - Search Engine Optimization - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: What is SEO Marketing – Search Engine Optimization

How to Create Another View In Google Analytics for Editing

“How to Create Another View In Google Analytics for Editing” written and video by Mike Marko.

Do you know you can customize the data you see in Google Analytics?

Many people use Google Analytics for years without knowing that.

Now before you run off and start changing things let me warn you that you don’t want to change your original data!  That’s why today I want to show you how to create another view in Google Analytics for editing.

How to Create Another View In Google Analytics

In the following video I talk about how to create another view in Google Analytics for editing.

VIDEO: Creating Another View In Google Analytics

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In the view above I show you how to create another view in Google Analytics that you can edit.

Exclude My IP From The Results

One of the first things I do with that new view is exclude my IP address from the results.  If I am working with a client, I do the same for them as well so that our visiting the website while working on it doesn’t skew the results.

There are a lot of other things you can do with the view but we’ll save those for the topic of a future article.

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Final Thoughts On How to Create Another View In Google Analytics

Using tools like Google Analytics can help you do the research on your website traffic.  You can customize the view of that data to suit your needs… but before you do make sure you follow the steps in the video above to create a working view copy.  That way you don’t affect your “raw data”.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Google Analytics – How to Determine Mobile Traffic Data
2. How to Use Google Analytics and Audience Behavior For Your Website
3. Using Google Correlate to Research Your Target Market

How to Create Another View In Google Analytics for Editing - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: How to Create Another View In Google Analytics for Editing

How to Age A Domain That is Unused

“How to Age A Domain That is Unused” written and video by Mike Marko.

Did you recently buy a domain, and now you are looking to age this domain until you are ready to use it?

Aging a domain can really help you long term if you are not quite ready to use that domain yet.  An “aged” domain will rank better in Google relative to a brand new domain.

That’s why I’m going to share some quick tips on how to age a domain that is unused.

How to Age A Domain

The following video talks about how to age a domain that you are not presently using.

VIDEO: How to Age A Domain That You Are Not Using Now

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Using The Domain Before Using It

Start finding a way to use that domain… even as a forwarding domain.  For example when I first bought www.mikemarko.com, I used it as a forwarding URL for almost two years before using it.

Then I referenced that link in blog posts, in YouTube videos, and when commenting on blogs.  That helped build up backlinks and traffic to the URL.

When You Start Actually Using The URL

When I finally started using www.mikemarko.com it ranked a lot faster than any brand new URL I had used.  That’s because it was both older, and it had backlinks built up to it already over a period of time.

Using an aged domain is more effective than starting off with a fresh one.  So if you have an unused domain, start using it even if in small amounts.

Final Thoughts on How to Age A Domain That is Unused

It is very important to consider using any unused domains you have.  That way when you are finally ready to use the domain, it will have a much easier time ranking in Google.

.

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Free Bootcamp Training Mini-Course

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1. How Long Should You Buy A Website Domain
2. Branding Yourself With Your Name With A Website
3. 7 Unstoppable Steps How to Get Leads With a Blog

How to Age A Domain That is Unused - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.

Article: How to Age A Domain That is Unused

How To Improve Your Alexa Ranking As Quickly As Possible

“How To Improve Your Alexa Ranking As Quickly As Possible” written by Mike Marko.

Are you looking to learn how to improve your Alexa ranking?

I know that for many bloggers, Alexa is a metric to monitor regularly (at least at the beginning). It gives you a way to follow your progress from the start, because it updates every day. You don’t have to wait for your blog for other monitoring sites like Moz SEO.

That’s why I’m going to both talk about your Alexa Ranking and suggest ways how to improve your Alexa ranking.

What Is Your Alexa Ranking Mean?

In the following video I talk about the Alexa ranking, and how to install the Alexa toolbar.

[jwplayer player=”1″ mediaid=”17146″]

Before we can talk about how to improve your Alexa ranking, we first need to investigate what is your Alexa ranking represent.

What Is Alexa?

Alexa is a service that ranks millions of websites by their popularity. If you rank #1, it means your website is the most popular site on the internet. Google, Facebook, and YouTube are typically in the top three.

As a rough rule of thumb, there are approximately 20 million sites on the internet. That means if you made it to the top 200,000, you are 1%. Or in other words 200,000 website would be more popular than yours… which is pretty good.

Alexa tracks user behavior using their toolbar. The Alexa toolbar is installed on people’s browser. Alexa then knows how many people visited your site, and how much time they spent on it. This information is then used to rank your website relative to other websites.

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The Inherent Flaw of the Alexa Ranking

Now since Alexa uses its toolbar to know who visited your website, it can’t track all web surfers.

Chances are that people who do have the toolbar installed are probably either webmasters or website owners looking to improve their metrics. A blog can be getting 10,000 visitors a day but if many are only casual visitors then maybe only 5% have the toolbar. That means in this example Alexa will only register 500 visitors a day. This means that the rank is not very accurate. Fortunately the good news is that the Alexa score is pretty easy to lower.

Does Your Alexa Ranking Influence SEO?

So can your Alexa ranking have any effect on your SEO (search engine optimization)?

Absolutely not!

Google ranks websites on the basis of maximum backlinks and traffic (traffic not necessarily measured by the Alexa toolbar). There is no direct correlation between your Alexa score and your ranking in search engines. It’s just a myth.

how to improve your alexa ranking

How to Improve Your Alexa Ranking

Now there are people that put weight into the Alexa ranking. If you don’t have a very good Alexa score they may not take you credibly (you can’t educate everyone on how misleading this score is). Therefore I’m going to list several ways you can use to manipulate your Alexa ranking.

1.) Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. (you can get it via chrome store). Remember that when you visit your own website with the Alexa toolbar it will also improve your score.

2.) Write content that will help webmasters (whom typically have the toolbar). Then promote your blog content on social networking websites and webmaster forums. You’ll get webmasters to visit your website and offer useful feedback.

3.) Post your website link in webmaster forums. Not only will you get more webmasters to visit your website, but it’s also a good way to give back to the community assuming you have useful articles to share with other website owners/managers.

4.) Create blog posts about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll probably link to your content and send you targeted traffic.

5.) Use ways to increase your website traffic using paid banner ads, Google, social media, SEO, and content marketing like blogging, press release, article distributions, etc.

6.) Claim Your Site on Alexa website. While you don’t “need” Alexa Pro, it will help improve improve the accuracy of your Alexa ranking results.

7.) Create regular content for your blog. And also post quality content on other blogs with links going back to your root URL. This is a great long term strategy that will take gradually help improve your score.

8.) Put up an Alexa rank widget on your website. Many people say that clicks to this widget counts as visits to your website even if they don’t have the Alexa toolbar installed.

Final Words On How to Improve Your Alexa Ranking

Implement as many of these tips as possible to help improve your Alexa ranking. While the Alexa score isn’t a very accurate method of measuring website traffic, there are those that will “judge” yourwebsite because of your Alexa score… that means that it probably deserves at least a little consideration.

Let me know your thoughts on this article and if you have any additional tips on how to improve your Alexa ranking by leaving a comment below.

Thank you checking out my article, and happy blogging!

If you want to learn even more about blog traffic, picking a target niche, making money with your blog, and other skills about blogging, then click the link below and subscribe to get more blog information:

www.BrenAndMike.com/HowToBlog

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

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Suggested Articles:
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2. How to Create a Travel Blog Successfully and Profitably
3. What is Google Analytics | How to Explain Google Analytics

How To Improve Your Alexa Ranking As Quickly As Possible - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How To Improve Your Alexa Ranking As Quickly As Possible

What is Google Analytics | How to Explain Google Analytics

“What is Google Analytics | How to Explain Google Analytics” written by Mike Marko.

Whether you are a first time user, or have used it a few times, Google Analytics can be overwhelming. There are a ton of graphs and reports, menu options, and settings, that you may (or may not) want to know about.

Now imagine this… you have a client for website work or marketing… They may have no knowledge of websites, never mind Google Analytics.

How do you explain what is Google Analytics to them?

It may not be an easy task.

That’s why today I want to talk about how to explain Google Analytics to someone with little to no web experience.

How to Explain Google Analytics

Before we can really dive into Google Analytics, I think it is prudent to go over some review about how to setup Google Analytics.

Setting Up Google Analytics

Ok, let’s start at the beginning… when you first create an account with Google Analytics you often label it with your company name. Then inside separate properties for each website that you own and you’d like to track.

Each website is then assigned its own Property ID (in the form of UA-XXXXX-YY). Google Analytics then uses this property to track and organize your data. Once things are setup, your website sends information to Google Analytics where it is collected and presented to you.

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How Does Google Analytics Get Its Data?

So how do you get the data to Google Analytics?

When you create the website property, Google Analytics generates some Java Script for you that needs to be plugged into each page of your website. There are several ways that can be accomplished: plugins for popular sites like WordPress and the Google Tag Manager that makes it easier to add Google Analytics to your site, or you can put the java code into the header of every website page.

Once things are setup correctly, Google will immediately start collecting data. This data is attribuited to the Google Analytics Property ID.

The type of data that Google Analytics sees and stores is how which pages are visited and for how long. It does not capture mouse movement.

Challenges of Google Analytics

There is no guarantee of the accuracy of the data.

Depending on the habits and configuration of the systems of your visitors, not all the data may be collected.  For example since Javascript is required to execute the Google Analytics to track users accessing your site, the visitors may opt to have this turned off. Though in this case many webpages would then stop working properly.

Google Analytics also takes advantage of the ability to store and makes use of first-party cookies on the person’s device. First-party cookies are small pieces of data stores on the visitor’s computer. This data is used to help remember if they have been to your site before. These cookies allow Google Analytics to determine new vs returning users. Anything that prevents cookies from working will affect the accuracy of the data collected.

There are also tools to help block advertisers and website tracking tools like Google Analytics. There are many reasons why someone may want to block this type of data from being collected.

Types of Google Analytics Reports

There are four main categories of reports in Google Analytics.

Audience Report

The Audience reports tell you about the users that accessed your website. They can tell you information about their arrival to the website, including information like:

  • Whether this is a returning visitor
  • Type of device used
  • Their geographic location

While there are other demographic information, it is based on Google’s best estimates on gender, age, interests, etc.

Acquisition Report

The Acquisition Report tells how the visitor arrived to your website. This is generally determined by looking at the previous page the visitor was on before visiting your website page. Visitors are classified into the following categories:

  • Organic (found by search)
  • Social media
  • Referral (link from other site)
  • Paid search (eg. PPC, or Pay-per-click)

Behavior Report

The Behavior report reveals what the visitor did on your website. This will provide information such as:

  • What pages are most popular
  • How long visitors spend on pages

Conversion Report

This last report is used to tell Google what information is most important to you. You can designate what pages or actions are important to you, and then the report will tell you how often this action takes place. For instance you can track ecommerce purchases and other similar actions.

This is configured to your specific website.

What Google Analytics Reports Should You Care About

When you are looking at your Google Analytics, you need to know what is relevant to you and why.

First of all… don’t sweat the small stuff. You can quickly get wrapped around the axil trying to focus on little details that mean nothing.

Instead, focus on relative changes… if traffic goes up one month then use the analytics to find out why. Was the growth from a few specific pages? Was it more on mobile devices or desktop? If traffic drops, you the analytics to also find out why.

Also look at what specific types of content are getting most of you traffic.

Now looking at data you have to take in external factors… like holidays, summer vacations, special events, etc. All of these things can be reasons why there is a difference from one month to the next.

This information is all things that should be considered to help you know how to act to improve site traffic (and conversion).

What Are the Common Google Analytics Metrics

There are a few more common Google Analytics metrics that you should make sure you are familiar with.

Users

Now here is an important point: users does NOT tell us the number of people visiting your website. Instead, it is the number of unique devices that access your website. This is because this metric is cookie based. And each set of cookies on a device counts as a user.

This means that this number is higher than the actual number of visitors. For example, I use a desktop, two laptops, and my iPhone. So if I visited the same website on all three devices I would be counted as four users.

Sessions

Google Analytics defines a session as one “trip” to your website. When a user visits your site, and looks at a bunch of pages, then leaves, this “trip” or “visit” counts as one session.

Now if a visitor doesn’t do anything on a site for more than 30 minutes, then the session is also considered over.

If that user then comes after leaving, or the visitor becomes active again after 30 minutes of inactivity, then a new session is considered started.

This is a great metrics to report on. If you see more sessions on your website than you know you have a great indication of site activity.

Pageviews

This metric shows you how many pages are viewed on your website.

Now keep in mind, this metric will count each time the visitor returns to the same page (like the homepage). That means if they go to the home page 10 times then the pageviews goes up by 10. So although it is an interest metric, it is not necessarily an indicator on how much value you are providing.

Only use this as a metric to see overall growth over time like month to month, or better yet year to year. If you want a more in-depth analysis then check out Unique Pageviews.

Avg. Session Duration

This is how long on average visitors are measured to be on your website. Relatively straight forward as long as you remember that this is measured time on site.

Bounce Rate

This tells you the number of sessions on your site that only completed one action. Now the one action typically is people that have arrived on your website, and then left without doing anything else. Another term for this is “bounced”.

I use this metric to tell me how effective landing or sales pages are, or how good a blog post may be.

This number is typically higher than reported.

Keep in mind, if someone is on your website for 5 seconds it is counted as a bounce. If they are there for ten minutes reading a blog post and then leave… that is also counted as a bounce. As you can see, it can be a misleading metric.

Note that bounces are counted as zero time for the on site calculation. This means they really take your average down.

Final Thoughts on What is Google Analytics

Google Analytics is a powerful tool. It helps you better resent metrics of metrics on you website.  When you know how to measure your Google Analytics, you are better equipped to improve your website in the long term..

Keep an eye on your Google Analytics and you can use the results to help optimize your website’s performance.

Thank you checking out my article, and happy blogging!

If you want to learn even more about blog traffic, picking a target niche, making money with your blog, and other skills about blogging, then click the link below and subscribe to get more blog information:

www.BrenAndMike.com/HowToBlog

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

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Suggested Articles:
1. How to Improve Trust Flow And Your Search Engine Rankings
2. What is Citation Flow and Trust Flow and Why Should You Care
3. How to Build a Private Blog Network | Private Blog Networks

What is Google Analytics | How to Explain Google Analytics - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: What is Google Analytics | How to Explain Google Analytics

How to Improve Trust Flow And Your Search Engine Rankings

“How to Improve Trust Flow And Your Search Engine Rankings” written by Mike Marko.

Are you confused about what Trust Flow is and how to improve Trust Flow, and thus your search engine rankings?

A few years ago, the key Google metric everyone wanted to improve to get higher rankings in the SERPs was PageRank. PageRank was as close to a direct indicator of search engine success that Google would allow people to know. Over the years, Google has put a damper on how important PageRank was to your search ranking. Instead Google now wants you to look at multiple ways of improving your content, not just optimizing a couple metrics that may not overall improve the quality of your website.

So Google stopped updating PageRank.

The most recent three PageRank updates were on the November 7, 2012, February 4, 2013, and December 5, 2013. And that was it… PageRank has not been updated in over two years now. And it is doubtful it will ever be resurrected.

In parallel, several sites started developing their own metrics to measure the quality of a website. These metrics help us understand some of the factors that Google weighs when it ranks content. And that brings us to Majestic SEO’s Trust Flow.

How to Improve Trust Flow

Although Majectic has several interrelated metrics like Trust Flow, Citation Flow, and Topical Trust Flow, in this article we will focus on Trust Flow and how to improve Trust Flow.

So before we start…

What is Trust Flow

Trust Flow is a measurement of the quality of an incoming link, which in turn is based on the quality of links pointing to that incoming linking site. A website with a lot of quality links pointing to it will pass a lot of quality “link juice” to anything it links to. On the other hand, a website with very little quality link juice coming in will not have much value attached to the links it created to other websites.

This is a completely different metric that the pure volume of links pointing at the website. We talk about this more in our article about Citation Flow and Trust Flow.

Measuring the quality of links is important because it makes it a lot harder to “game the system”. There are lots of applications that can help you generate tons of “cheap” links to your tier 1 webpages, and then you in turn link them to your money page. According to Trust Flow, that link to your money page won’t have much value because links coming in to that tier 1 webpage have little value. One single link from an authority site like Moz, a .gov, or another industry giant will be far more valuable than hundreds of tier 2 links to your tier 1 webpages.

How to Improve Trust Flow And Your Search Engine Rankings

How to Use Trust Flow and How to Improve Trust Flow

One way to use the Trust Flow metric is to determine how good you are doing with your own website. is Trust Flow is one of the most accurate single metrics to measure a website’s quality, relevance, and performance in such a way that can be easily correlated to search engine ranking. That’s because things that you do to improve your Trust Flow will also improve your rank search engine ranking.

You can also use Trust Flow to get intel on your competition. Once you know what keyword phrase you want to rank for, run a search on that phrase. Collect a list of the competing sites using Open Site Explorer SERP Overlay and then export the results. Then go to Majestic and select Tools, Link Map Tools, and then choose Bulk Backlink analysis.

How to Use Trust Flow and How to Improve Trust Flow

Put all the links into the tool and then download the data. Delete the non-relevant columns and then sort the data by Trust Flow.

You now have a list of the most relevant links used by your competition: you know what links you should try to get. These are sites you want backlinks from by using guest posting, blog commenting, directories, resource lists, forums, acquire expired domains, or pretty much anything to get a link to your website.

Bot Blocking

Keep in mind, Majestic and the Trust Flow metric are not always 100% reliable. People using private blog networks have the ability to block Majestic from crawling their websites.

When they block crawling on their websites, you will not see the links when you do a competitive analysis. Unfortunately for now there is really no solution to this issue… unless Majestic figures out a way to get through these bot blockers.

Fortunately only a small percentage of people use private blog networks to rank. And of those even a smaller percentage use bot blockers… so you may or may not run into this.

Analyze Your Website Links

You can also use Trust Flow to help determine negative links that are hurting you. Run your website through an analysis and find any links with a low Trust Flow metric (like -10 or lower). Then you need to work at removing those links to your site.

You can also use the Majestic analysis to determine if using specific websites are worth the effort of trying to get backlinks from for your website.
And if you buy services to build your backlinks, you can take the list of tier 1 links they create and run them through the bulk backlink analysis and determine what trust flow they have. Always do spot checks on the quality of the links you are receiving from any tools or vendor.

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Final Word on How to Improve Trust Flow

If you are trying to improve your ranking in the searching engines, focus your attention on metrics like Trust Flow. When you know how to improve Trust Flow, and do some recon on the competition, you’ll take some of the mystery out of how to rank for your target keywords.

The goal is to have quality backlinks. If you can focus on higher quality backlinks, it will help improve your overall metrics. And these metrics (along with others) is a great signal for Google to rank the site or blog higher in the SERP’s.

Thank you checking out my article, and happy blogging!

If you want to learn even more about blog traffic, picking a target niche, making money with your blog, and other skills about blogging, then click the link below and subscribe to get more blog information:

www.BrenAndMike.com/HowToBlog

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. What is Citation Flow and Trust Flow and Why Should You Care
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3. Search Engine Optimization Training – SEO Content Writing Basics

How to Improve Trust Flow And Your Search Engine Rankings - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Improve Trust Flow And Your Search Engine Rankings

What is Citation Flow and Trust Flow and Why Should You Care

“What is Citation Flow and Trust Flow and Why Should You Care” written by Mike Marko.

Have you heard about citation flow and trust flow but don’t know what they are?

Neither did I until recently.

I love blogging. I love ranking in Google and other search engines.

And that means I need to keep up with the latest metrics being used to measure the strength of a website.

With Google no longer giving much if any weight to PR (page rank) anymore, other metrics become more important. And that’s where citation flow and trust flow come in. MajesticSEO created these two metrics to help measure the authority of websites and blogs.

That’s why I’m going to tell you what is citation flow and what is trust flow, and how they work.

Let’s Talk About Citation Flow and Trust Flow

First thing is first… we need to talk about what is citation flow and what is trust flow.

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What is Citation Flow

Citation flow is a number of predicting how influential a URL might be based on how many sites link to it. It does not bother with the quality of links. If there are more domains pointing to a blog post, then it is more influential. The citation flow is assigned a value between 0 and 100 (Google is 99).

The number of domains pointing to a site are like “votes”. They represent votes saying that the content of the website is worth looking it and has relevance. The more votes you have, the better the website.

What is Trust Flow

Trust flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors. This metric is based on the quality of the links. The trust flow is assigned a value between 0 and 100 (Google is 99).

This means authoritative, more “trustworthy” backlinks to a site increase the trust flow.

A site may have a ton of backlinks, but not all of them may be of high quality and have trust. Now even if you only focus on quality backlinks, you will still have lower quality backlinks automatically generated by various directories and other backlink sources.

Remember how we compared backlinks to “votes”? Well you can have lots of “votes”, but not every vote is treated the same. In fact, a lot of poor quality votes can actually hurt your ranking in search engines. Higher quality backlinks help improve your citation flow metric.

Note that it has also been shown that there is a correlation between a site with higher trust flow and the amount of organic traffic the site gets.

Ratio Between Citation Flow and Trust Flow

What is Citation Flow and Trust Flow and Why Should You CareThere is a balance you need to maintain between citation flow and trust flow… and that balance, or ratio, is calculated by the ratio between the two metrics. This ratio determines the overall trust of a website.

The calculation is best demonstrated by the following example: if a site has a citation flow of 30 and a trust flow of 15, then the ratio is 2:1 or 0.5. With the exception of Google, the maximum possible ratio is 0.9.

The goal is to have a ratio as high as possible. The higher the ratio the more authoritative the website. The average ratio can be assumed to be around 0.5.

You need more quality backlinks in order to increase your website’s ratio.

How Do You Get The Metrics?

The easiest way to get the metrics is to visit MajesticSEO and enter the URL of the website you want to check out. Make sure that “fresh index” is selected before you hit “search”.

The tool then gives you the profile of the backlinks profile for the site in addition to the flow metrics.

If you want to get the metrics even easier, then I would suggest installing the MajesticSEO extension for Firefox or Chrome. The toolbar help eliminates going to the website to get the metrics.

But going to the website has other benefits. You can also use MajesticSEO to:

  • Identifying the most influential sites in a niche.
  • Analysis of link quality.
  • Finding great content.
  • Identifying the real problem for Penguin penalty.

How to Increase the Citation Flow and Trust Flow Metrics

The following are some tips on how to increase citation flow and how to increase trust flow.

  1. Use no-follow back links sparingly. They carry some citation flow but no trust flow.
  2. Spread the love. A good backlinking strategy within your website helps increase the metrics. As you build up a strong home page, build your pages with links to the home page and other internal pages within your website. Reference your own pages… you are showing the search engines that you value your content enough to reference it.
  3. Focus on authoritative backlinks. A few high quality backlinks is much more valuable than a hundred “junk” backlinks that can drag your website down.
  4. Use some .EDU and .GOV backlinks. They can carry more trust score to your website, so be sure to add them into your overall link building strategy.
  5. Focus on backlinks from within your niche. MajesticSEO takes into account how relevant the backlinks are to your niche.
  6. Comment on other blogs… especially sites that ask for your website address when you fill in the comment. If you comment on authoritative websites in your niche, it will help boost your trust flow.

Final Words on Citation Flow and Trust Flow

Google has been stressing other metrics like citation flow and trust flow more and more since it dropped PR.

The goal is to have quality backlinks. If you can focus on higher quality backlinks, it will help improve your overall metrics. And these metrics (along with others) is a great signal for Google to rank the site or blog higher in the SERP’s.

Thank you checking out my article, and happy blogging!

If you want to learn even more about blog traffic, picking a target niche, making money with your blog, and other skills about blogging, then click the link below and subscribe to get more blog information:

www.BrenAndMike.com/HowToBlog

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Build a Private Blog Network | Private Blog Networks
2. Search Engine Optimization Training – SEO Content Writing Basics
3. Search Engine Optimization Training – Introduction to SEO

What is Citation Flow and Trust Flow and Why Should You Care - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: What is Citation Flow and Trust Flow and Why Should You Care