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Powerful Online Content Marketing Strategy

“Powerful Online Content Marketing Strategy” written and video by Mike Marko.

Are you struggling to get leads and sales for your business?

It can be tough using the internet to market your business.  You have to consider that you’ll be generating traffic that will be for the first time being introduced to your products or services.

And getting sales that way can be tough at best.

That’s why today I want to talk about my favorite internet marketing technique: online content marketing, and about my favorite content marketing strategy.

What Is My Favorite Content Marketing Strategy

In the following video I talk about a powerful online content marketing strategy that I use, and now you can use too to help you get better results when you are marketing your business online.

VIDEO: Online Content Marketing Strategy

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In previous blog posts I’ve talked about both marketing funnels and dynamic marketing funnels.  The content marketing strategy is a key part of either of these funnel approaches.

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Why Collect Emails?

I’ve stated in the past the main purpose of a website is to get leads and the best way you get leads is to have a lead capture page.  The reason why this is all important is because online marketing is more like relationship selling instead of conventional sales.

This means that it takes longer to get a buyer to buy:

  • 2% of people will buy on their first connection or exposure
  • 3% of people will buy on their second connection or exposure
  • 5% of people will buy on their third connection or exposure
  • 10% of people will buy on their fourth connection or exposure
  • 80% of people will buy on their fifth to twelfth connection or exposure; with the average being seven exposures to get a buyer to buy.

That’s why it’s important to give a potential buyer reasons to open your emails and visit or blog or website… and that’s where a content marketing strategy comes into play.

Reasons For Having A Your Own Content Marketing Strategy

As I mention in the video, it’s important to give value and content to your potential buyers.  The reasons are because:

  1. Helps build trust
  2. Helps build authority in the marketplace
  3. Helps build your brand
  4. Encourages the potential buyer to read your content because it helps solves their problems.

Developing Your Own Content Marketing Strategy

There are several forms of content you can create to help with the process.  They include:

  1. Blog posts.  Make the blog posts at least 600 words to help ensure you give enough value for the reader’s effort.
  2. Video.  Unless it’s a good will video (which are typically 5 to 15 minutes in length) you should try and make most of your content videos 1 to 3 minutes in length.  Too long a video and you lose your audience.
  3. Pod casts.  Podcasts are also a great way to give value.  Try to make your podcasts from 5 to 20 minutes in length.
  4. Email.  You can also contain value within your emails.  While I personally prefer to send my readers ultimately to a blog post or video where I have even more value, you can use emails to effectively deliver value.

Include A Call To Action

Remember every piece of content should have a single purpose in mind.  You should be crystal clear of what action you want to the potential buyer to take prior to creating the content.

Then make sure at the end you include that call to action.  The call to action should be clear and concise.  Try to only use one call to action per piece of content, but you can have as many as three.

Final Thoughts On Creating An Online Content Marketing Strategy

Be sure to include a content marketing strategy in your internet marketing.  When you use this in combination with other techniques, you’ll find that you get even more conversions (sales)over time.  Keep building content regularly and…

Test… test… test…

You can use a content marketing strategy in conjunction with a marketing funnel .  If you need help in creating your lead capture page and marketing funnel, and want to work side-by-side with me, then feel free to contact me and we can talk about the different options we offer.  Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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Powerful Online Content Marketing Strategy - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more from this Empower Network Review, and Jeunesse Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Powerful Online Content Marketing Strategy

How to Answer Inquiries and Promote: Features vs Benefits

“How to Answer Inquiries & Promote: Features vs Benefits” written by Mike Marko.

Are you having people ask you what’s your product all about?  Or what service do you provide?

How do you answer?

Well the answer is maybe not quite as straight forward as you think.

That’s why today I’m going to talk about the difference of features vs benefits.

How To Promote Your Business: Features vs Benefits

Before we dive into how you should answer that question: what are features and what are benefits.

Features vs Benefits: What Are Features

Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.

Examples of features include:

  • product weight
  • how many lines of code
  • how many servers are hosting the platform
  • number of existing customers
  • ingredients
  • size of factory
  • location of headquarters
  • number of design iterations to reach existing design
  • number of webpages

and the list goes on…

Features vs Benefits: What Are Benefits

Benefits, by definition, show the end result of what a product can actually accomplish for the reader.

Examples of benefits include (and are parallel to the features above):

  • light enough to be carried anywhere
  • able to handle even the most complicated of situations that you throw at it
  • will always be running to help you keep your business going
  • benefit of having lots of user feedback to make platform as easy and straight forward as possible
  • safe for people with peanut allergies
  • able to ramp up product to fit your demand and customer orders
  • able to respond to your needs during your normal business hours
  • optimized to be a dependable platform that will run defect free
  • lots of options to choose from to suite your specific needs

and this list also goes on…

MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

Features vs Benefits: So How Should You Answer?

Now that you have a better understanding of features vs benefits, lets talk about how to answer customer questions.

Let’s start by being blunt… your customer doesn’t really care about your product or service.

I’ll let that sink in for a second.

That’s right… that don’t really care about any of the FEATURES your product or service has.

So what do they care about?  They care about what’s in it for them.  Or in other words, how can your product make their lives easier or more fun.  Period.

Your customers care more about the BENEFITS…. but wait a minute.. .what benefits would your customers be interested in?

You can’t even begin to answer this unless you understand your target customer and what problems they have that you can solve.  The benefits may be different depending on your target customer(s).

An Example of Defining Benefits

For example, if you have a product that carries and protects laptops at a low cost (ok… it’s a laptop carrying case). Let’s say that your stylish laptop carrying case is of interest to female college students and their parents.

The college student will be interested in how stylish and “in” it looks (a social status benefit) while the parents will be interested in the low cost and that it has extra padding to prevent damage to the laptop when the student tosses it into their locker.  There are two sets of benefits… and that means your advertising needs to address these two sets of benefits simultaneously in the same ad copy, or you may have to run two separate ads speaking to each target customer.

Final Thoughts On Features vs Benefits

Knowing what to promote to your potential customers is key to helping ensure you get the sales you want.  If you promote information that is of no interest to them… then you won’t be as effective in your business.

If you want help marketing your products or services feel free to contact me and we can talk about the best way to market your business.

And always keep in mind… enjoy the journey!

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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How to Answer Inquiries: Features vs Benefits

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I use, then check out Influx Entrepreneur.

Article: How to Answer Inquiries & Promote: Features vs Benefits

Three Types of Marketing Online | An Overall Online Marketing Strategy

“Three Types of Marketing Online | An Overall Online Marketing Strategy” written and video by Mike Marko.

Do you have a website and you’re now looking to get traffic to it?

There are literally millions and millions of websites.  And just because you have a website does NOT mean that you’ll get any visitors except… your mom.  The reason is because people may not know about it.   That’s where online marketing comes into play.

And that’s why today I want to talk to you about three types of marketing online you can do to get traffic to your website.

Your Overall Online Marketing Strategy

In the following video I talk about creating your overall online marketing strategy.

VIDEO: How To Create An Overall Online Marketing Strategy

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MLSP Review From A Non-Affiliate: Get The Facts on My Lead System Pro

As the video illustrate there are three ways to get traffic to your website.

Social Media Marketing

Social media use has exploded over the past couple decades.  Not only is social media… well… social… there are many forms of social media to help you market your website.  These include:

and the list goes on…

Three Types of Marketing Online -An Overall Online Marketing Strategy - social media 2

There are lots of advantages to using social media, which include:

  • Worldwide connectivity
  • Real time information sharing
  • Increase brand awareness
  • Legitimize the brand
  • Distribute content
  • Relatively inexpensive

There are also some disadvantages to social media marketing:

  • Takes a while to build up following organically
  • Have to post content regularly to get best results
  • Difficult to use effectively without guidance

SEO (Search Engine Optimization)

Let’s start this section by first answering the question, “what is search engine optimization“:

  • Getting search engines like Google to recognize your content as the solution to ending search
  • Comprises of on-page and off-page elements
  • Takes a while to build up, but you end up getting very targeted traffic

The advantages of search engine optimization include:

  • Very targeted traffic
  • Can last years as a traffic source
  • Helps get recognized as a brand (from search results)

The disadvantages of search engine optimization are:

  • You are at the mercy of search engine algorithms, and any changes they implement
  • Takes a long time to build up effectively
  • Not cheap for tougher keywords (and you may never get the tough keywords)
  • Only a few people can get top search engine positioning for the keywords

Paid Traffic (Paid Advertising)

Paid advertising is an important part of any overall online marketing strategy.  Paid traffic is where you pay people to get to your website.  This can be via Google Adwords, Bing Ads, Facebook or Instagram PPC (pay-per-click), Twitter PPC, solo ads, etc.  The main point of paid traffic is that it is dependent on how much you spend (which is both good and bad).

The advantages of paid traffic include:

  • Can be very targeted to a specific target audience/demographic
  • Scaleable (for paid traffic that works: the more you pay into it the more traffic you get)
  • Can get traffic quickly to your website

The disadvantages of paid traffic are:

  • Can be expensive
  • Difficult to do effectively unless mentored
  • There are stringent rules for most advertising

Final Thoughts On An Overall Online Marketing Strategy

Follow these tips on creating an overall online marketing strategy for social media.

If you want help in building up the following for your social media accounts, feel free to contact me and we can talk about the different options we offer.

And always keep in mind… have fun!

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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How To Start Marketing With Instagram | Your First Instagram Posts - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I use, then check out Influx Entrepreneur.

Article: Three Types of Marketing Online | An Overall Online Marketing Strategy

Top Tips On How To Manage Online Reputation

“Top Tips On How To Manage Online Reputation” written by Mike Marko.

Did you know that one bad review can have a bigger impact on your business than 20 positive reviews?

That’s why learning how to manage online reputation is a very important part of marketing online.  The trick is to get on top of it ASAP.

That’s why I took the time to sit through a seminar on how to manage online reputation… and then created this blog post so you can learn what I learned.

Enjoy!

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How to Manage Online Reputation

The following are steps you should do in order to manage online reputation for your business.

Ranking In Google

Ranking in Google is important part of managing your online reputation.  You need to rank for your business name (and personal name) as well as building up content for additional organic search traffic.

That means you need to keep on top of Google and the various changes, like:

  • Feb 2011 – Google Panda update – restrictions vs duplicate content
  • April 2012 – Google Penguin – prevents link bombing (cheap backlinks)
  • August 2013 – Google Hummingbird – encourages more natural content using words like “who”, “where”, “why” & “how”
  • July 2014 – Google Pigeon – increases the ranking of local directory sites
  • April 2015 – Mobilegeddon – mobile friendly websites had a better chance of ranking vs non-mobile friendly websites

Top Tips On How To Manage Online Reputation

Google Thinks Differently Now

With the launch of Google Pigeon in July 24, 2014, local directories and review sites were given more authority in search results.  That means that more positive reviews count as a “vote” for website quality.

So today you need to consider:

  • Local listings on directory & review sites,
  • Google My Business Verified listing,
  • More positive customer reviews;

just to make sure that you are well represented when people look for your service.

Best Practices for Google Pigeon Update

Since these changes you need to keep on top of how your company is doing relative to your competition.  That means you need to start doing the following best practices:

  • Search for your business with your city and different keyword combinations (think what your potential clients will be searching for)
  • Research your competitors – what local directories or review sites show up first in search?  And then get listed!
  • Consider investing in certain directories for top search results
  • Use your local area code in your phone number.  If you have multiple cities you cover then consider using a area code more “central” if it makes sense to your busienss
  • Select multiple cities to reach major metro areas

The following are possible business directory sites you can be on.

Google My Business

Google is the number search engine in the world… there are 6 billion searches per day.  And listing your business with Google should be at the TOP of your priority list.

Advantages of registering with Google include:

  • Easy and free
  • Listings appear in Google Maps
  • Happy customers/clients can leave reviews on your Google+ page

You can register by going to www.google.com/business.

Yahoo! Local Listing

Yahoo is the 3rd most popular search engine, right after Bing, bringing in millions of searches per day.  So you should consider also registering your business with Yahoo.

The advantages of registering with Yahoo Local listing are:

  • Its free
  • Includes photos, company description, and more for only $9.95/month

You can register by going to www.smallbusiness.yahoo.com/local-listings.

Yelp

Yelp is an online directory and review site.  If you’re looking to tap into the word-of-mouth advertising world then Yelp is the perfect place to start.

Advantages of Yelp include:

  • Create deals for loyal customers right in your Yelp account
  • Send messages to your customers publicly or privately
  • Review business trends in Yelp’s reporting tool

You can register by going to www.biz.yelp.com.

Foursquare

Foursquare is a popular social networking site.  Customers can check in and comment on your business – ultimately leading more potential customers to your business.

Advantages include:

  • You can connect your Twitter handle so visitors can Tweet you
  • Add a map so people can “check-in” to your business

You can register by going to www.business.foursquare.com/claim.

Angie’s List

Angie’s list is one of the most well respected online directories for services and is known for its ability to provide accurate and reliable reviews for readers.  If you’re looking to establish an online reputation through positive reviews, Angie’s list is a must.

The advantages include:

  • Online reputation management services
  • Ability to read and respond to reviews
  • Access to additional helpful business tools

You can register by going to www.business.angieslist.com/registration.

Facebook Reviews

Any business page considered a “Local Business” with a physical address can enable this feature.  It is a well thought out and convenient platform to encourage, showcase and respond to customer feedback.

The advantages include:

  • #1 website in the world
  • Provides social proof
  • 70% of customers trust peer recommendations over advertisements

You can register by going to www.facebook.com.

MerchantCircle

MerchantCircle is an online directory that helps small businesses connect with local customers, and other local small businesses.  They offer free marketing tools to help you build your business.

The advantages include:

  • Geographically localized to your target audience
  • Ability to advertise to boost your listing
  • Host a business blog on the site

You can register by going to www.merchantcircle.com/signup.

YellowPages

The Yellow Pages is the online directory version of the modern day phone book.  The Yellow Pages also offers advertising, lead generation services, and online payment options.

The advantages include:

  • Well-organized interface
  • Detailed ad performance data
  • Receives millions of searches per day

You can register by going to www.adsolutions.yp.com/listings/basic.

MapQuest

MapQuest is a web mapping service to help bring local customers right to your business doorstep.  This listing is great for businesses that are trying to get customers to visit a physical location.

The advantages include:

  • Detailed driving directions to your business
  • Only $3/week

You can register by going to listings.mapquest.com/pl/mapquest-claims/preview.html.

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Local.com

Local.com is a free business online directory powered by Yext.com.  Local.com offers searches detailed information about everything going on in their city, including events, deals, and information on popular businesses.

Advantages include:

  • Additional advertising options available
  • Add a coupon to attract customers

You can register by going to www.localcorporations.com/claim-your-listing.

Citysearch

Citysearch is an excellent online directory and review site for restaurants, bars, spas, hotels, and more.  Citysearch also offers city guides for the most popular sites in the United States.

Advantages include:

  • Vast partner network including Expedia, Urbanspoon, MerchanCircle, and more.
  • Customers access business listings through popular Citysearch mobile app.

You can register by going to www.signup.citygrid.com/cyb/find_business.

How to Get More Positive Reviews Online

FACT: Only 23% of customers have submitted an online review.

That’s an important statistic.  What’s worse, people will be more likely to give a negative review over a positive review.

Tips To Get More Reviews

That’s why it’s important to try the following:

  • Educate customers on how to leave a review – create a webpage that guides them to all of your review site options.
  • Add a “widget” on the side of your website that gives links to several review sites.
  • Include a “review” link in your email signature.
  • Add a “give feedback” button and provide 3 choices: send us feedback, suggest new features, or review our service.

Monitor Your Brand Keyword Mentioned Anywhere Online

Be sure to check your review sites often to see if there are any negative (and positive reviews) for your site.  Be sure to address any reviews and either respond them online or offline depending on the nature of the dispute.

Final Thoughts On How To Manage Online Reputation

Follow these steps on how to manage online reputation.  Keep on top of things, and it will help make sure you control communication about your products and services.

Remember if you are struggling with growing your business online: we can help.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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Top Tips On How To Manage Online Reputation - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Top Tips On How To Manage Online Reputation