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Effective Sales Follow Up Email Strategy

“Effective Sales Follow Up Email Strategy” video and written by Mike Marko.

Are you struggling to get email marketing to work?

You’re not alone.  In fact, I used to struggle with email marketing at first.  It’s not easy when you first get started.

There are specific techniques and strategies that make up an effective sales follow up email marketing strategy.

That’s why today I want to talk to you about the sales follow up email strategy that I use with great success.

How To Build A Sales Follow Up Email Strategy That Works

In the follow video I give an overview of the sales follow up email strategy.

VIDEO: An Effective Sales Follow Up Email Strategy

[jwplayer player=”1″ mediaid=”26229″]

 

Below you’ll more details on the effective sales follow up email strategy.

Five Phases Of Email Marketing

There are five phases for email marketing.  They are:

  1. Indoctrination
  2. Engagement
  3. Ascension
  4. Segmentation
  5. Re-Engagement

Let’s talk about each phase in more detail.

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1. Indoctrination

So you got subscribers from your capture page… a potential customer has given you permission to contact them.  This is a big deal!

So now what do you do?

The first step to to teach your new prospect about you, your company and what you’re all about (your brand).  That’s where you have to indoctrinate them.

Things you need to do in the first few emails are tell them:

  • Who you are
  • What do you do
  • How are you different from everyone else
  • What should they expect from you by way of emails, and how often
  • What they should do next

2. Engagement

The role of an engagement email is to convert leads/prospects into customers.  The engagement emails make the offer and ask for the order.

You’ll never make a sale if you don’t ask for it!

3. Ascension

Ascension is where the big money is… and this is also where many leave money on the table.

For every offer you make to your audience, there will be some that WILL buy more.  And how you monetize that is through the ascension emails… and those should start IMMEDIATELY after they make their first purchase with you.

Don’t wait!

They already have their credit card out.  Take advantage of that and sell them on the next thing they should buy to compliment what they already bought.

Struggling Getting the Business Success You Deserve - yellow text 3

4. Segmentation

You can’t treat ALL leads, prospects, and customers the same:

  • Some don’t know you
  • Some have expressed an interest to be helped in a particular area
  • Some have bought from you
  • Some may have met with you or talked to a rep

Sending the exact same follow up or broadcast to everyone on your list is not only a waste, but can also drive potential customers away or have your emails end up in spam folders.

Make sure you segment your lists to help ensure you are talking to your customers about their specific needs.

I like to set this up so it automatically happens with my clients: depending if the prospect clicks a link, opts into a particular capture page, buys a product, or even doesn’t open up emails for a while, I make sure they get a follow up series and broadcasts based on their needs and desires.

5. Re-Engagement

If you ignore the leads that are no longer opening your emails, you’re leaving a lot of money on the table.

That’s where the re-engagement emails come into play.

Keep testing if they are interested by having them opt into a new lead magnet or offer.  And if they show no interest, keep them in the “dead email” list until they do respond and opt into an offer.

If you don’t do this type of housekeeping, you can also hurt your deliverability.  Email providers like Gmail and AOL watch for unopen rates, and you could have more and more of your emails landing in Spam folders if you aren’t careful.

Final Thoughts On An Effective Sales Follow Up Email Strategy

Take the time to follow this sales follow up email strategy to improve the success of your email campaigns.  Email marketing is extremely important in any internet marketing campaign.  Take the time to setup your email campaigns and marketing funnels correctly.

If you want help in improving your email marketing, feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Have questions and want to connect?

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Suggested Articles:
1. Key Tip On How to Improve Email Open Rates
2. How to Improve Email Deliverability With Housekeeping
3. How You Can Use The Emails You Collect With Your Website

Effective Sales Follow Up Email Strategy - Mike Marko

Author: Mike Marko
Click here to contact Mike
www.IMConsultantServices.com

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Effective Sales Follow Up Email Strategy

Grudge Match: Getresponse Review vs Aweber Review

“Grudge Match: Getresponse Review vs Aweber Review” written by Mike Marko.

Are you looking to improve your email marketing results?

I bet if you are doing email marketing you are always to improve your results… because it affects your business’ bottom line.

If you are not doing email marketing for your business you are really missing out.  It’s an important aspect in any marketing campaign.  There are so many reasons that you should use email marketing including:

  • Give reasons why your potential clients should buy
  • Build trust over a period of time
  • Keep you in the back of your potential clients’ minds
  • etc.

That’s one of the reasons I decided to do some testing between Aweber vs Getresponse to see which platform worked the best.

GetResponse Review vs Aweber Review

Before we dive into the good stuff, let me give you a little background with regards to my experience with Aweber and GetResponse.

My Autoresponder History

When I started marketing online years ago, I started with Aweber.  My mentor was using it and promoted his affiliate link to me to buy.  So I did.

Aweber is a great tool for beginners because it’s relatively easy to pick up and start using.

I used it for a year before deciding to switch over to GetResponse (mainly because I was told that the deliver-ability was better).

I used GetResponse up until recently…

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About Six Months Ago

Towards the beginning of this year I noticed that there was a significant drop in my email open rate.  The test emails I had entered into the autoresponder was being now sent to spam in both gmail and hotmail.

I didn’t think too much of it… at the time I was busy focusing on other things, but I knew that several of the mailing platforms had made some algorithm changes as to catch spam email.  I thought that by just telling people to whitelist the emails that my deliver-ability would go up.

About three months ago my dad (yeah, he subscribed to my email list) told me he was worried that something had happened to me because he was no longer receiving my emails.  Hmmm… I was sending them.

About two months ago I was working with a clients email autoresponder and noticed his open rates were averaging 10% or higher and he needed some work on his email titles.

Started Doing Some Testing

During this time I changed domains for my emails to see if that would help… nope.

I wrote a few emails completely with text and made sure the spam score was zero… that didn’t help.

And I segregated the emails out of my list that hadn’t opened an email in the last six months.  I created a “quiet list” of about 1200 emails. That had little effect on my open rate.

GetResponse Emails Unopened Segregated List

To create my segregated list I sent out an initial email (“so what’s up?”) on August 8, 2016 to people that had not opened emails in the last six months that had been on my lists for at least six months.  I got an open rate of 0.27% and a 28.47% bounce rate.

To those that didn’t open that email I changed the email title around (“[[name]] Is this you?”) on August 9, 2016 and got a 0.40% open rate and a 28.16% bounce rate.

Then on August 11 I followed up with another email to those who hadn’t opened either email with a new email title (“i thought we were friends”) and got a 0.31% open rate, a 0.09% unsubscribe rate, and a 27.91% bounce rate.

On August 14 I again sent another email (i decided to call it quits – sorry) and got a 0.27% open rate and a 28.21% bounce rate.

Finally on August 16 I sent a final email (this is my last goodbye) to those whom hadn’t opened a single email yet and got a 0.09% open rate and a 28.13% bounce rate.

Then I segregated everyone whom hadn’t opened a single email and put them in their own list.  The plan was I would at use the list to run Facebook ads.

Introducing Aweber

Since the switch to Getresponse, I had kept my payments going to Aweber.  I felt that I didn’t want to let that account go.  I thought about switching back several times, especially when I learned about AW Pro Tools to help automate some aspects of Aweber, but then Getresponse soon after released their beta of Automation so I decided to stick around and try it out.

It was at this time when I started doing more work on one of my clients email funnels in Aweber and I kept on seeing open rates much high on my with solo ad traffic (the majority of my traffic is warm market).

It was then that I decided to do a test.

My Test

I started off testing Getresponse vs Aweber by sending test emails to my gmail and hotmail accounts.  I sent simple text only emails, and made sure the spam score on both was zero.

Aweber delivered.  Getresponse hit the spam.

I then imported my “dead” list into Aweber.  This is where the results get REALLY interesting.

Within 24 hours I got a surprising open rate from what was supposed to be a dead list.

Aweber review vs getresponse review

With just ONE EMAIL (“I missed you”) I got an open rate of 2.2%.  Even more surprising was that my bounce rate was only 2.0% vs around a 28% bounce rate for GetResponse.

I’m continuing to do more tests.  I have a new list developing where the open rates of 20 emails in an autoresponder ranging from an open rate of 10% to 50%.  That is unheard of in my Getresponse campaign…. using the exact same email titles in both.

Aweber Features

While I was using Aweber there are several things that I love about the tool.

  • The open rate dashboards are far superior to that of Getresponse.  You can quickly see which emails are performing and which ones are not, and make adjustments as needed.
  • The simple automation added in Aweber make it easy to add people in other lists when they subscribe to another.  Or you can have someone unsubscribed from a list when they are added to another list.  This helps with list management (AW Pro Tools has a lot more functionality that you can use to make your campaigns more dynamic).
  • You can easily tag emails so you can track and segregate within a single list.

My Choice

My choice is pretty easy after doing all my testing… and that is to pick Aweber of Getresponse.  I’m in the process of moving my entire list over.  It’s not an easy process because I have to rebuild email campaigns and change over the coding of 50+ capture pages, but it’s definitely worth a higher open rate.

Final Thoughts On This Getresponse Review vs Aweber Review

If open rate is important in your email campaigns (and I’m sure it is), then the evidence made it an easy decision to switch from GetResponse to Aweber.

Maybe my testing will be enough to sway you over as well.  If you would like to do a 30-day trial of Aweber to run your own tests, or to just give it a test drive, check it out by clicking the link below.

Getresponse Review vs Aweber Review

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Whitelist an Email Address with Gmail, Outlook or Yahoo
2. Top Tips On How To Manage Online Reputation
3. How to Prevent Self Sabotage – Overcome Self Sabotage

Grudge Match: Getresponse Review vs Aweber Review - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: Grudge Match: Getresponse Review vs Aweber Review

How to Whitelist an Email Address with Gmail, Outlook or Yahoo

“How to Whitelist an Email Address with Gmail, Outlook or Yahoo” written by Mike Marko.

Are you finding that some of your important emails are not ending up in your inbox?  Your email provider may be preventing you from receiving emails from important sources, including for password resets, etc… or even email from me.

That’s why I want to tell you how to whitelist an email address with Gmail, Outlook, or Yahoo! Mail.

But first…

Why You Are Not Receiving Emails

Services like Gmail, Outlook.com and Yahoo! Mail block email to protect you from unwanted or malicious email such as phishing, scams and spam. But them may mistake email that you want for email that you don’t want.

If ask your email provider to unblock or whitelist an email address, email from that address will be more likely to get through.

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How to Whitelist an Email Address

Let’s start with Gmail…

How to Whitelist an Email Address with Gmail

1. Sign into your Gmail.com account.

2. Add the address to your contacts.

Add the email address that is sending you email (eg [email protected] or [email protected]) to your Gmail Contacts. Google will usually deliver email from addresses that are in your Contacts.

3. Mark messages as “not spam”.

If Gmail has marked emails you wish to whitelist as spam, tell Gmail the emails are not spam.

  1. In Gmail, navigate to the spam folder.
  2. Search for emails containing the domain you wish to whitelist (eg [email protected] or mikemarko.com).
  3. Select all the emails shown.
  4. Click the Not spam button.

4. Create a Filter for the Address

Create a filter to tell Google to whitelist email from a domain or online group.

  1. Click the cog icon in the top-right corner, and then Settings
  2. Click on Filters and then Create a new filter
  3. Either
    * enter the domain of the email you want to whitelist in the From field or
    * enter the email address of the online group you want to whitelist in the To field
  4. Click Create filter with this search
  5. In the box headed When a message arrives that matches this search select Never send it to spam
  6. Click the Create filter button

How to Whitelist an Email Address with Outlook.com

For Outlook.com, Windows Live Mail, Hotmail and MSN Mail, sign in to your account at Outlook.com and do the following.

1. Add the Address to Your Contacts

Add the email address that is sending you email (eg [email protected] or [email protected]) to your Outlook.com Contacts. Outlook.com will usually deliver email from addresses that are in your Contacts.

2. Add the Address to Your Safe Senders

  1. Click the cog icon in the top-right corner and then More mail settings
  2. Select Safe and blocked senders and then Safe senders
  3. Add add the domain of the email you want to whitelist to the list of Safe senders
  4. Return to Safe and blocked senders and then select Safe mailing lists
  5. Add the email address of the online group you want to whitelist to the list of Safe mailing lists

How to Whitelist an Email Address with Yahoo! Mail

Sign in to your account at Yahoo! Mail and do the following.

1. Add the Address to Your Contacts

Add the email address that is sending you email (eg [email protected] or [email protected]) to your Yahoo! Mail Contacts. Yahoo! will usually deliver email from addresses that are in your Contacts.

2. Create a Filter for the Address

  1. Mouse over the Settings menu icon and select Settings
  2. Click Filters and then Add
  3. Enter a Filter Name
  4. Either
    * enter the domain of the email you want to whitelist in the Sender field, or
    * enter the email address of the online group you want to whitelist in the Recipient field
  5. Select Inbox as the folder to deliver the email to
  6. Click Save and then click Save again

Final Thoughts On How to Whitelist an Email Address

Follow these steps to help make sure you get all your emails in your inbox.  Don’t let your email provider cause you to miss any important emails (including from [email protected] and [email protected]).  🙂

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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2. How to Prevent Self Sabotage – Overcome Self Sabotage
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How to Whitelist an Email Address with Gmail, Outlook or Yahoo - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

If you want a system to help you rank in Google just like I do, then check out Influx Entrepreneur.

Article: How to Whitelist an Email Address with Gmail, Outlook or Yahoo

Key Tip On How to Improve Email Open Rates

“Key Tip On How to Improve Email Open Rates” written and video by Mike Marko.

Are you struggling to get your emails opened?

It can be frustrating to go through the effort of writing and sending out emails, and not having them opened.  What’s even worse… you don’t increase the chances of having them become a potential client if they don’t learn more about you and what you have to offer.

That’s why today I want to talk about one tip on how to improve email open rates.

How To Improve Email Open Rates

In the following video I talk about how to improve email open rates.

VIDEO: Improving Email Open Rates

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Importance of Email Open Rates

Email marketing is not dead.

In fact, email marketing plays a very important role in an effective online marketing strategy.  But if no one opens your emails, then you won’t have as an effective marketing campaign as you should.  Therefore you need to make sure you take steps to help improve your email open rates.

In a previous blog post we talked about how to improve email deliverability.  Today we’re covering a different technique for improving email open rates.

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 Nobody Wants To Be Sold

You may have heard the expression, “nobody wants to be sold but everyone wants to buy.”

What does that mean?  It means that it actually repels people when you try to pitch, pitch, pitch what you want to promote.  Its like the user car dealer who’s practically leaping on you as soon as you walk onto the lot to look around.  Their mission is obviously trying to sell you a car.

Now I understand that you may have something you want to promote as well.  And there are people willing to buy what you have to offer.  The trick is to get them to be attracted to you and build that relationship.

Building A Relationship

Building a relationship using the internet on the surface can seem to be a lot tougher then in person.  In person you have social cues, and rapport building that go a long way to getting someone to trust you.

Online, you need to do something very similar but it often takes a lot longer because you don’t have that direct personal connection.  That’s why you need to attract people to you by giving.

Lead With Value

That’s why it’s important to provide lots of content online.  With content, you are giving away “free” knowledge and advice.  You come from the standpoint of truly wanting to help the potential client by giving them information they need to make important decisions or to do things themselves.

You may be thinking, “wait a minute!  If I tell them what they need to know to do it themselves won’t they just do it themeselves?”

The answer is yes and no.

Some will try to do it themselves, and be successful.  These same people will probably come to you again and again for more information if the initial advice was really good.  You’ll start building a long term relationshiop with them of TRUST and establish yourself as the AUTHORITY in that niche.

Others may realize that it may be too challenging or take too much time to do on their own (and then may hire you to do the job… since you tried to help them).

Email Value

That’s why it’s important to setup emails with the goal of educating your subscribers with information congruent to what brought them to you in the first place.

They may not buy anything from you initially, but if they are opening your emails to them then they may buy days, weeks, months, or even years later.  The goal is to build that foundation of trust.  And if you do, then your subscribers will want to open your emails.

Email marketing may not always give you instantaneous results but it will give you results.

Final Thoughts on How To Improve Email Open Rates

As I discussed you should lead with value to help improve email open rates.  Email marketing is powerful… but it’s only effective if your emails are getting delivered and then opened.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Improve Email Deliverability With Housekeeping
2. How You Can Use The Emails You Collect With Your Website
3. What Is The Number One Reason For Having a Website

Key Tip On How to Improve Email Open Rates - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: Key Tip On How to Improve Email Open Rates

How to Improve Email Deliverability With Housekeeping

“How to Improve Email Deliverability With Housekeeping” written and video by Mike Marko.

Are you struggling to get your emails opened… or worse… to get them delivered to your email list?

Having poor email deliverability is very common among internet marketers.  Yet there is a a LOT of value in using an email list effectively.

That’s why today I want to talk about one tip on how to improve email deliverability.

How To Improve Email Deliverability

In the following video I talk about how to improve email deliverability.

VIDEO: Improving Email Deliverability

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Unopened Emails Are Your Bane

You should strive to get an email open rate above 6%: preferably much higher but lets face it, the older the list the less opens you’ll have.

When you have a large percentage of your email list that does not open your emails… and hasn’t for months or even years, then it hurts you overall.  Email services like AOL and Gmail recognize that your emails are not being opened, and therefore will view your emails as possible spam.  When your email gets flagged as spam it doesn’t get delivered as well as other emails (your email gets sent to the Promotions folder… or worse the Junk folder).

So you want to avoid sending emails consistently to those that aren’t opening your emails.

Solution #1: Delete The Perpetrators

The number one solution online marketers do is delete the contacts that don’t open your emails.

They use a condition like “not opened an email in six months” and then delete them from their list.  This is a check that can be done monthly or even quarterly.  Now the exact method of filtering the emails and then removing them varies from autoresponder to autoresponder, but the task is pretty simple.

The end result is you get a cleaned out list, and you don’t get charged for having those “dead” contacts… most autoresponders charge you by the size of your list.

But there are better ways.

Solution #2: Export The Emails

You probably spent good money or did considerable effort to collect those emails.  So why not save them?

One possible solution is to export the “dead” leads to a CVS or text file from your autoresponder BEFORE deleting them.  That way you get the benefit of saving money and keep those emails for future use (see How You Can Use The Emails You Collect With Your Website).

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Solution #3: Move The Emails to Another List

My favorite solution is to move those “dead” leads to a separate list.  Now don’t get tempted and call this email list a “dead list” within the autoresponder… the people on that list may be able to see your list title.

Now that you have your “dead list” that’s not called a “dead list” (I’m serious about the warning, LOL)… you can continue to test this list to see if you can get them to open emails.  Make sure you do this from a different FROM email address.  That way you don’t contaminate your pristine email address with unopened emails.

Try different subject lines that may grab their attention (see our article on the Top 23 Best Email Subject Lines for Open Rate Results).  Experiment with different times of the day.

Now just because they do not open the emails doesn’t mean you can’t still take advantage of this list.  Check out my latest article on How You Can Use The Emails You Collect With Your Website to see another use you can have with this “dead” list.

Final Thoughts on How To Improve Email Deliverability

As I discussed you should do regular housekeeping on your email list.  Manage the non-responsive leads so you can get your main list at a higher open rate.  Email marketing is powerful… but it’s only effective if your emails are getting delivered and then opened.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

 

Suggested Articles:
1. How You Can Use The Emails You Collect With Your Website
2. What Is The Number One Reason For Having a Website
3. How to Age A Domain That is Unused

How to Improve Email Deliverability With Housekeeping - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: How to Improve Email Deliverability With Housekeeping

How You Can Use The Emails You Collect With Your Website

“How You Can Use The Emails You Collect With Your Website” written and video by Mike Marko.

In the previous blog post, we talked about What Is The Number One Reason For Having a Website.  So now that you have been collecting emails (either just starting, or have been for a while).. now what?

Well the obvious answer is to email your list.

But there is also another use we’ll be talking about today.

How You Can Use The Emails You Collect

In the following video I talk about how to use the emails you collect with your website.

VIDEO: Another Way To Use The Emails You Collect

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Emailing Your List

The most common way to use your email list is to… well… email them.

Emailing your list regularly is an important part of marketing online.  If you are giving value, you should be emailing your list at least once a week.  You can use Google Analytics and your autoresponder analytics to experiment and determine the best day and time to email your list.

Personally, I actually prefer to email my list daily if I can.

I give a lot of value in my emails, and the content can usually be consumed within 5-10 minutes, so I feel it’s ok to send the content daily.

Now there are a lot of things to consider when emailing your list… but we won’t be covering these today. We do have other blog posts for tips on email marketing, such as:
1. Two Techniques On How to Improve Email Deliverability
2. Should You Do Double Opt-in in Email Marketing
3. How to Choose Your Email Marketing Software for Your Business

Using The Emails In Facebook

Another cool thing that you can do with the emails you collect is use it for your Facebook ads.  You can take the email list and import it directly into Facebook Power Editor for ad targeting.  Its perfect for retargeting people you already know have been exposed to your brand.

Using Custom Audience in Power Editor, you can upload the email list to Facebook for ad targeting.

Then once you have that Custom Audience created, you can further use the email list to create a Custom Audience that is a “Lookalike Audience”.  This means Facebook uses the Custom Audience you created, and find people that have similar profiles so you can also target them as well.

That’s a super powerful way to use your email list.

Final Thoughts on How To Use The Emails You Collect

As I discussed you can use your email list not only to send emails to so they are exposed to your brand, but you can also use it to create Custom Audience in Facebook for targeted marketing.  Combined together you have a really good way to make use of the email list you collect.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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2. How to Age A Domain That is Unused
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How You Can Use The Emails You Collect With Your Website - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS 2, and get the information to form your own opinion from this Empower Network Review.  Be sure to check out Digital Altitude in our Digital Altitude review.

Article: How You Can Use The Emails You Collect With Your Website

How to Connect GetResponse With Your Optimize Press Landing Page

“How to Connect GetResponse With Your Optimize Press Landing Page” written by Mike Marko.

Are you having trouble connecting GetResponse with your Optimize Press landing page?

I had a problem where I would connect GetResponse to Optimize Press using the API key, select the correct campaign, and everything looked good until I actually tested the form… after I clicked the button the followup page was blank and the lead was not captured.

That’s why I had to find a new way to connect GetResponse with the Optimize Press landing page.

How to Connect GetResponse With Your Optimize Press Landing Page

In the following video I talk about how to connect Optimize Press and GetResponse.

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As you can see in the video, I found a way to hard code the HTML into the Optimize Press form so I didn’t have to worry about future updates from Optimize Press or GetResponse interfering with my lead capture.

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

Suggested Articles:
1. Top 23 Best Email Subject Lines for Open Rate Results
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3. Should You Do Double Opt-in in Email Marketing

How to Connect GetResponse With Your Optimize Press Landing Page - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2,the TotalShortcut system, and the YourFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Connect GetResponse With Your Optimize Press Landing Page

Top 23 Best Email Subject Lines for Open Rate Results

“Top 23 Best Email Subject Lines for Open Rate Results” written by Bren Koger and Mike Marko.

Are you looking to get a better open rate on your emails?

The open rate, or the percentage of people opening your emails, is an important statistic in measuring your reach to your audience.  Keep in mind that you’re competing with tons of emails going to your lists inbox every day.

And if no one opens your emails, then no one sees your offer or your opportunity.

So what is the extra something that will make people on your list open yours?  No one is going to see your content without an enticing subject line.

That’s why we’re going to talk about the best email subject lines for open rate results.

Best Email Subject Lines for Open Rate Results

Over the years we’ve learned a few things when its comes to getting people to open our emails. Here are some of our favorite subject lines.

1) You are not alone

You want to keep titles short and simple.  Around 30 characters is ideal.

This is not only is this short and simple but Aweber conducted a study and found that this phrase got at least a 90% open rate every time. It triggers an idea of compassion and understanding

2) We Like Being Used

Humor is a great way to connect with people and build rapport. Make people laugh and you’ve already established a connection.  If the subject line is funny they might open it thinking the email will be funny too.

3) Were we boring you?

Asking a question often leads to an opening.  People want to see if the answer is inside. This question is a great way to clean your list and find out ways
Mike, where are you? This is a great reminder email Before an event or webinar

4) How’d You Get So Weird?

People like the crazy and absurd. It gets their attention

One Word Subject Lines

One word subject lines are bold and confident. The are a great way to get peoples attention They stand out as being different from the typical email.

5) Hey

6) YIKES

7) Whoops!

8) Dude

Now this one I have seen used by the well-known marketer, Frank Kern.  This is a subject line I have seen him use a few times in emails sent to me.

9) Delete

This one word has worked very well for me… and you can get very creative coming up with email body copy to work well with this one.

More Tips On Best Email Subject Lines for Open Rate Results

10) Hey, [[firstname]]…

Personalize it with a name. We all love to see or hear our own name. We feel that this email is specifically for us.

11) New Years message from us

Something trending. If there is something happening in the world that is newsworthy or has gone viral take advantage of it. It will be fresh and relevant.

12) Our big secret

People like the mysterious. It’s great to pique their curiosity.

13) Did you know this trick

Another subject line eluding to something unknown but you are willing to reveal.

14) What everyone is talking about

People don’t want to miss out.  By knowing what everyone is talking about, they feel part of the crowd.

15) [PODCAST] Unblocking financial abundance

If you use a lot of different media include in in your subject line. You want to let people know that there is a video or podcast inside.  We like to make it as obvious as possible.

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16) better let me know soon

A sense of urgency can work really well.  Other ideas can include “I need to know today” or “almost out of time.”

17) I may have to unsubscribe you

Now this was a trick we first saw our first mentor use on us.  When you challenge whether they should be on your email list, your subscribers feel compelled to open this email to make sure they aren’t actually being unsubscribed.

This email subject helps break them from their usual file your email for later habit.

18) are we friends?

This is a great subject to get them to open the email.  I’ve used this many times to get them to friend us on Facebook.

19) I just can’t quit doing this

Anything that leaves things open to curiosity will get subscribers to open your email.  It get’s them thinking, “what is this?”

20) Ok, I can’t take this!  I quit!!!

Now nothing like saying you give up or quitting to rouse curiosity.  You just need to keep the subject line congruent with the email copy.

21) I don’t understand

This is a great one to use occasionally as an intro to some training, or to describe something that is complicated.

22) I almost forgot about you

We’ve used versions of this very successfully.  It is especially useful when you send this to a segment of your email list that has not opened an email from you in a while.

23) are you quitting on me?

This subject has a great personal feel to it.  It can imply a lot of different things, and so can be very effective.

Final Word on Best Email Subject Lines

It is extremely important to have your subscribers open your emails.  Try these different email subject lines help improve your email open rates.

If you are still struggling with email open rates, then check out this article on improving email deliverability or this article on how to engage and convert customers.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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1. Two Techniques On How to Improve Email Deliverability
2. Should You Do Double Opt-in in Email Marketing
3. How to Choose Your Email Marketing Software for Your Business

Top 23 Best Email Subject Lines for Open Rate Results - Bren and Mike; Bren Koger, Mike Marko

Bren & Mike

Click here to contact us

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, YouFirstMillionOnline system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: Top 23 Best Email Subject Lines for Open Rate Results

Two Techniques On How to Improve Email Deliverability

“Two Techniques On How to Improve Email Deliverability” written and video by Mike Marko.

Are you struggling getting your email delivered to people’s inboxes?  Are your emails getting stuck in their “Junk” folders?

Or maybe you are just having poor open rates.

Emailing your lead list is an essential part of any online marketing campaign.  If you are not effectively delivering your email to your leads then it could be costing you in the long run.

That’s why today we will be talking about two ways on how to improve email deliverability.

How to Improve Email Deliverability

In this article I am going to assume you already have an email autoresponder.  If you don’t, then I recommend you check out my review on Aweber s GetResponse Comparison – A Review of E-mail Autoresponders.

So assuming you have the autoresponder, and have already started building an email list, let’s get started…

Tip #1 For How to Improve Email Deliverability:
Prune The List

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I get it… I understand the resistance to deleting emails from your list.  After all, you put a lot of time and effort (and probably MONEY) into those emails.

But there is a time where these anchors could be dragging the entire ship down.

Keep in mind that these leads are NOT opening your emails.  If you did what I did, they hadn’t opened your emails in the last 6 months.  So, are these really people you should worry about?  Now sure you may have a lucky headline that may trick them into opening your email, but more often than not that emails is either going to sit there forever, get deleted, or (worse) hit the spam folder.

So why keep people on your list that don’t care about what you have to say?  Especially when you consider that your lower open rate will affect your overall deliverability.

I say get rid of the leads sitting around for a while that have no intentions of opening your emails.

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Tip #2 For How to Improve Email Deliverability:
Regular Posting Times

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Another tip to improve email deliverability is to send your emails at roughly the same time every day.

Now keep in mind that you should be emailing your list daily if you want to stay in front of them and keep you in the front of their minds.  We like to email typically around 7AM in the morning and 7PM at night.  We have been doing that for over a year now.

Just recently, I found out that by doing this we had actually improved our deliverability.  So if you want to make sure your emails are arriving in your prospect’s or customer’s inbox, try emailing them at the same times every day.  If you just start getting into the habit of doing this, you may see an improvement within 2 to 3 weeks.

Final Thoughts on Email Deliverability

I expect that these tips will help you in making sure your emails get delivered in your leads inbox, thus avoiding their spam folder or being deleted.

Keep an eye our for future tips on how to improve email deliverability.

 

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/mike.marko.37

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How to Improve Email Deliverability - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more about the IPAS2 and the TotalShortcut system, and get the information to form your own opinion from this Empower Network Review, and Jeunesse Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

Article: How to Improve Email Deliverability

Should You Do Double Opt-in in Email Marketing

“Should You Do Double Opt-in in Email Marketing” written by Mike Marko.

Have you heard about the debate about double opt-in vs. single opt-in for email lists?

Maybe I’m a bit ahead of myself… because you may not even know what single opt-in or double opt-in means.

Double Opt-In: You require your subscribers to actually “subscribe” twice before they join your email mailing list. Once when they put their emails into your subscription form, and then again when they have to confirm their email address by clicking a link that is emailed to them.

Single Opt-In: You only require your subscribers to “subscribe” once, and that is when they put their information into your subscription form. After that you are free to email them until they unsubscribe.

Double Opt-in vs Single Opt-in

So should you do double opt-in in email marketing?

Let’s first look at the advantages of double opt-in

Advantages of Double Opt-in in Email Marketing

There are a few reasons why you should consider using double opt-in:

  1. You’ll have a “cleaner” list because you know you have real emails.
  2. You’ll know that your subscribers definitely want to be on your list, and therefore minimize the risk of SPAM complaints.
  3. It’s the standard (default in many autoresponders), and it’s an email best practice.
  4. If they don’t click on the link to confirm their subscription, maybe they didn’t really want to get on your list.

Sounds like great arguments in support of double opt-in, right?

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Disadvantages of Double Opt-in in Email Marketing

Let’s look at the drawbacks of double opt-in in email marketing…. What if 80% of your leads click on the link to confirm their subscription? That means you lose 20% of your leads!

Remember you paid for your leads!

Some will claim that 80% conversion is great! That it’s better than any other conversion you can get.

Should You Do Double Opt-in in Email MarketingI say that is BS. You already had them opt-in and you already paid for the conversion percentage on your subscription form. They already passed that test saying “YES, I want to give you my email.”

Why would you just throw that lead away?

Here are five reasons to avoid double opt-in in email marketing:

  1. There isn’t a single email provider (autoresponder) that can promise that everyone who is sent a confirmation email will see it. Nobody has a clue how many actually reach the intended recipient!The only somewhat effective way to get around this is to bribe your lead to find your confirmation email and click it with some sort of “free gift”.
  2. Do you really want to make the customer jump through hoops to get information? Is that the best first impression to give?
  3. You are throwing money out the window! You are paying for lead generation by banner ads, pay-per-click, or some other media buying. Why would you just through those leads away? If you are losing 20% of your leads because of the double opt-in (keep in mind it can be much higher) then you are effectively throwing 20% of your money away.If you want to help ensure you are getting good emails, tell the subscriber right away before they subscribe that you will be EMAILING them a link to their free gift. That will make them think twice before giving you a bogus email.
  4. So you may get SPAM complaints. Really, so what? And there are better ways to help reduce them. We put instructions how to unsubscribe toward the top of our email. If they want to unsubscribe we want to be as accommodating as possible. Otherwise they will either mark your email as SPAM (which is a mark against you) or not open your email (which will affect your analytics).Note that the CAN SPAM Act doesn’t make SPAM illegal. You just follow the rules (which autoresponders typically help you keep within, and you’ll be fine.
  5. If you really want information or a product, how would you feel about a obstacle like the double opt-in preventing you from getting what you want? It is annoying at best.

How To Turn Double Opt-In Off

Bren and I mostly use GetResponse now. We created the following video to illustrate how to turn the double opt-in for GetResponse.

Should You Do Double Opt-in in Email Marketing?

Parting Words About the Double Opt-In In Email Marketing

While there are some perceived advantages to the double opt-in in email marketing, in my opinion those advantages are far outweighed by the disadvantages.

What do you prefer?

Single opt-in or double opt-in?

Let us know in the comments below.

 

PSIf you like this post, feel free comment down below and/or share on Facebook.

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Double Opt-in in Email Marketing - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you are interested in learning how to make money online, click the following links to learn more in this IPAS Review, and get the information to form your own opinion from this Empower Network Review.

If you want a system to help you rank in Google just like Bren and I do, then check out Influx Entrepreneur.

ArticleShould You Do Double Opt-in in Email Marketing?