“The Advantages of Pinterest and Disadvantages of Pinterest” written by Mike Marko.
You may have heard about Pinterest, and are now wondering if you should be using Pinterest as a social media marketing platform for you business.
When we started marketing online, we didn’t pay Pinterest too much attention. We were primarily focused on Facebook because that was what we knew.
Turned out that was a huge mistake. But is it right for your business?
But before you add Pinterest to your marketing plan, let’s talk about both the advantages of Pinterest and, of course, the disadvantages of Pinterest…
Advantages of Pinterest vs Disadvantages of Pinterest
But first… let me answer the most basic question.
What is Pinterest?
Pinterest derived from two separate words, pin and interest. It is a web and mobile application company that operates a photo sharing website. It has defined itself as “the world’s catalog of ideas” or a visual discovery, collection and storage tool.
Pinterest was founded by Ben Silbermann, together with Paul Sciarra and Evan Sharp, in March 2010 and is now a huge success, making it one of the top social media networks. It is considered as the darling of social media.
Nine months after the launch, Pinterest already had 10,000 users registered. It slowly started to get noticed by magazines and started to make appearances in articles. In December 2011, the site became one of the top largest social network services.
Advantages of Pinterest
As a user myself of this social media site, I find it really interesting to browse and search for any ideas or pins that would show up on my feed. It thrills me knowing that I will be learning a lot on its DIY’s (Do It Yourself), sometimes with step by step photos provided which are very easy to understand.
Pinterest can be linked to your other social media accounts too… like Facebook and Twitter. Pinterest is one of the leading social media. That means you can get a wider range of target audience.
If you are a blogger like I am, it’s also an excellent place for promoting your articles or marketing your content.
There is something for everyone to enjoy on Pinterest. You would always get results after searching on what interests you most.
Pinterest is very beneficial for blogs and websites. Images that are posted on Pinterest boards and pins shared can be linked backed to the original site: that’s huge of the advantages of Pinterest.
Approximately 150 million users monthly which means this is a great platform to market your business.
Keep everything organized and share the things you love all in one place by creating your own board and adding pins to it. You can always go back and view whenever you want.
There are a lot of categories to choose from which can really catch attention, each having vibrant and wonderful pictures attached. You get to discover a lot of things you do not know yet and will really keep you interested to look for more.
Can teach you what you want to learn by just looking at the pictures or video. Example with girls, there is a step by step tutorial on how to get makeup done.
You can download Pinterest application available in smartphones. It’s a beautiful app that offers a rich experience that is very similar that of the full Web site. It’s great for creating boards, pinning items, sharing items, and even editing profile information.
You will get notifications on who pinned, followed, and reacted to your pins and boards. By that, you will know who your potential customers or target audience are.
And… you can also follow boards from other users and always get updated on their new pins.
Disadvantages of Pinterest
Along with Advantages are some Disadvantages of Pinterest…
The main advantage of Pinterest can also be its biggest disadvantage: it relies on images. That means you need to be very mindful of the images you post because it is the image that will attract followers. Poor pictures will have people that follow you skip past you in their feed and not read the message in your description.
There is no protection functionality to prevent others from stealing your images stored in a user account. Along those same lines, Pinterest makes it too easy to steal other people’s work.
There is a lesser range of Men who are Pinterest users. 81% are female which means your business designed for men may not totally succeed.
Instagram is only an iPhone and Android app. If you have Windows mobile, Blackberry, or Linux it won’t work. That means you won’t be reaching all your target audience.
Copyright Issues where using other photos and claiming it as yours may be subjective to violating Pinterest’s Terms and Conditions.
The search function often turns up completely unrelated items to what is being searched. This may be more related to the fact of mis-tagging the pins.
If your image does not sell, you pin will not be clicked on. Pinterest relies entirely on looks and not really text to sell ideas. You could have a great product but it can be easy to misrepresent what you offer in Pinterest.
Final Thoughts About the Advantage and Disadvantages of Pinterest
There you have it! We’ve talked both the advantages of Pinterest and the disadvantages of Pinterest. With the popularity of Pinterest you have to at least explore it for your business marketing needs. Take a look at these advantages and disadvantages and make your own decision.
If you want help in building up your Pinterest account, feel free to contact me and we can talk about the different services we offer.
And always remember to think before you post! 🙂
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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