Brand Yourself Not Your Business Opportunity.
I see this all the time: people promote their latest biz opportunity (or opportunities separately) by sending me their affiliate link.
They don’t try to build a relationship.
They don’t try to figure out what my needs are.
They are just looking for someone to sign up.
The problem is that this rarely works well. You need to build that relationship of trust before many people will buy. I talk about the important of taking the time to brand yourself in my video below.
VIDEO: Brand Yourself Not Your Business Opportunity
The Advantages Taking the Time to Brand Yourself Instead
There are many advantages to branding yourself but the key ones include:
- You develop a long term following that will stay with you even if you have to switch business opportunities.
- You can sell a variety of congruent products with a range of price points.
- You can convert cold leads into warm leads.
- Most importantly, you build trust.
So take the time to brand yourself by creating a blog and doing regular blog posts, creating videos, and/or doing pod casts. By regularly providing content you build up a fan base that will follow you and purchase whatever opportunities you are trying to promote.
To learn more about build a business, how to brand yourself, and creating a range of product offerings that help you grow your business, click on the Free Bootcamp banner below.
To YOUR Prosperity!
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