“How to Pick The Best Website Designers | Web Designer Cincinnati Ohio” written by Mike Marko.
It can be overwhelming, can’t it?
I mean there are so many choices with regards to how to pick the best website designers to do your website… and pay a reasonable price. Where do you start?
I want to help you pick. That’s why I compiled a checklist of how to pick the best website designers so you can make the right decision for your business. I also help local businesses pick the best web designer Cincinnati Ohio.
How To Pick The Best Website Designers
Let’s dive into how to pick the best website designers (especially a web designer Cincinnati Ohio)
Step 1 – Know Your Business Goals
The first step is to clearly define the goals of your website. What do you want your website and internet marketing to achieve?
For example, if your goal is to increase the number of customers for your consulting business then you should have a clear idea of what your cost per client is now and how many clients you want to achieve in the future.
TAKEAWAY: Make sure that the company can meet your goals. Have them explain to you how they will help you… and then show that they can actually get those results from past projects.
Step 2 – Know Your Cost vs Value
Let’s face it… cost can be a deal breaker or a deal maker when it comes to hiring a consulting firm.
Just like with anything else, the phrase “you get what you pay for” is equally true when it comes to website design and development. If you go for the cheapest design you may not reap as much value in the long-term.
So how much cost can you justify with your project? This is where you need to know your numbers: how much did you spend last year in marketing and advertising? In the last five years? And how much business did that marketing bring you back in return?
TAKEAWAY: Have the consultant or agency show you how they can meet your ROI goals. If they can show you that you they can get you a ROI then cost isn’t a deal breaker.
Step 3 – Make Sure They Have A Track Record
Now this doesn’t mean how they have been in business… in fact a lot of new consultants and agencies can have amazing ideas and methods to consider. Instead understand how well they can effectively deliver on your goals.
TAKEAWAY: Have the consultant or agency provide case studies, data, and client testimonials to demonstrate their capability. Even ask them how they market themselves and their demonstration of how well they market themselves.
Step 4 – Communicate and Learn With Best Website Designers
Internet marketing is ever changing…. and when you talk to your consultant or agency they may appear to be talking alien. That’s why it’s important to ask questions AND listen to how they answer. If they don’t take the time to answer your questions or get easily frustrated then they may not be the right fit for you.
TAKEAWAY: Ask questions! Learn about their methodologies and see why they are making certain recommendations or decisions. And do your own research to make sure they aren’t just blowing smoke.
Step 5 – Content, Content, and Content
Sure a great looking website is important… but the most important factor, content, is often overlooked.
if your consultant or agency tackles art before content then you’re working with the wrong people. Putting lipstick on a pig doesn’t change the fact that it’s still a pig.
Your consultant or agency should dig deep and ask the right questions about your goals and your target market. if they are not, then it should be a red flag to you.
This is probably the MOST important aspect of picking from among the best website designers. They need to understand who your customers are, and how they may interact on your website.
TAKEAWAY: Make sure your consultant or agency is talking about content before they talk about art and feel.
Step 6 – How Quick Do You Want Results
Now let’s be realistic here… you can’t expect to get results yesterday. Instead think about your investment as having a period of six to twelve months before you can expect to be able to measure how well your money was spent.
Think beyond the hype. Getting “first on Google” or “getting more traffic” is really meaningless…
Instead focus on measuring things like:
- Generate more leads
- Increase online sales
- Improve product or brand awareness
TAKEAWAY: Ask your consultant or agency what tools and services they provide to drive measurable traffic to your site. Your consultant or agency should understand your sales process so they can provide a solution to making your process more efficient… and ultimately provide real value to your business.
Step 7 – What’s The Plan?
The best website designers should be offering you a clear and concise web strategy. This goes much further than just a website. A good strategy will give your business a sense of authority, relevance and trust.
That solid plan should be something you can quantify and measure. You should be able to measure the results with real data. Real results that show you are converting traffic into paying customers.
TAKEAWAY: Make sure to ask the consultant or agency to explain the plan to you. The approach they outline should reach your deadline AND stay within your budget.
Step 8 – It’s About The Relationship With Best Website Designers
When the website launches it shouldn’t end there. The best website designers will maintain a healthy relationship with you. They will help make sure your website is helping you reach your goals.
TAKEAWAY: Ask your consultant or agency about their ongoing clients. As for testimonials that help reflect how good they are with their clients.
Final Thoughts On Finding The Best Website Designers
We just covered to select from the best website designers to ensure you have a website that helps meet your business goals. There is a lot of things to measure against when you are planning and building your new website.
If you are ready to discuss your next project, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to schedule your free consultation right away: We’re a web designer Cincinnati Ohio.
Be sure to also check out our information about having your own custom website designed.
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