“2 Reasons Why You Should Use Video to Promote Yourself Online (Vlogging)” written by Mike Marko.
I talk over and over again about blogging, and its importance.
But what I haven’t done enough talking about is video blogging, or Vlogging. You can actually do the equivalent of creating a blog post by creating a 2-3 minute video.
And there are lots of reasons why you should create video.
In this blog post I’ll be listing out the two main reasons why you should use video to promote yourself online.
VIDEO: 2 Reasons Why You Should Use Video to Promote Yourself Online
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Reason #1 to Use Video to Promote Yourself: You Get Your Face Out There
Video give you a chance to connect with your audience. They get to know you, know you are real. As your audience gets to know you, it help build the trust you need in order to get them to buy into whatever you are trying to promote.
Be as real as possible in your video. Try to relax, and be yourself. That is how you will connect with your audience… is when you be yourself. You are not going to win over everyone (and you shouldn’t want to). Instead connect with people that will naturally connect with you. That will help you build that relationship with your audience.
Relationship building is very important.
So create as many video as you can. At a *minimum* create at least one video a week. Keep your video to 2-3 minutes initially because your audience won’t initially know you, and they won’t have the patience to sit through a 1 hour webinar.
Reason #2 to Use Video to Promote Yourself: Great Way to Be Found On the Internet
When you create a video, there are so many ways you can use it.
Load it up to YouTube. YouTube has its own search engine. When you add in Google, you have a much better chance of being found online. If you do some video SEO (search engine optimization) you will get lots of traffic… but SEO is a topic for another blog post (or series of blog posts).
You can also upload the same video to Facebook. When you imbed a video directly into Facebook, it appears there is a much better chance to get likes and audience interaction.
I am not sure the reason why, but I have seen it over and over again.
But you are still not done with that video. Now you can take the YouTube website address and imbed the video into your blog as part of a blog post (like this video). The video helps keep the audience on the blog longer, which helps how Google vies your website.
Now that you have it uploaded to YouTube and Facebook, and imbedded the video into your blog, now you can link the different posts to each other, and ultimately pointing to your main website. This help get traffic to you blog, but it also helps create backlinks between the various videos.
Wrap Up on Video to Promote Yourself.
As you can see, video can be very powerful in building up your business. Video is “ever green”, meaning that it is effectively out there forever. That video will always be out there helping you by making you money.
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